
The First Asian-Inspired Hard Seltzer Is a Sell-Out
Beverage industry professional John Dalsey (’23) and music industry layoff casualty Jeremy Kim, with their friend Brando, an art director, co-founded 하드Nectar Hard Seltzer by scraping together $20,000 and incubating their company in UCLA Anderson’s Venture Accelerator. It was a trial-and-error, seat-of-their-pants enterprise that required soliciting another $100,000 from friends and family. They almost gave up in the face of more than 200 rejections from Los Angeles stores. In desperation, they posted their phone number and a compelling video, and sold out their initial stock before they knew it. Less than four years later, the Asian-inspired canned beverage is sold online and by major retailers in six states — giving the biggest brands a serious run for their money.
Three Days, 300,000 Views
How a trio of millennials started a hard seltzer brand while working full-time jobs
How One Asian Hard Seltzer Brand Took on White Claw
하드Nectar tapped a burgeoning market with lychee, yuzu and a compelling story
하드Nectar Hard Seltzer Almost Failed
It took 11 sleepless months and a viral video to launch the brand

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B209
Join AMSA and EA for a panel discussion that will explore the current state of venture capital investing. This session will highlight the panelists’ journey in venture capital and explain where social impact and DEI initiatives fit in the investment decision making process.
Panelists:
Melody Hahm (Harlem Capital)
Wilson Kyi (Basis Set Ventures)
Jane Lee (RPS Ventures)
Gordon Tsui (Root and Shoot Ventures)
Danielle Zhang (Clocktower Ventures)
Francesca Whitehead (G2 Venture Partners)

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Welcome, New Faculty
