Morrison Center for Marketing and Data Analytics

Stephanie Chen

Dr Stephanie Chen conducts research on the psychological processes that underlie decision making, reasoning, and consumer behaviour. Her research has appeared in top journals such as Psychological Science and Journal of Experimental Psychology: General.

Prior to joining London Business School, Dr Chen was a post-doctoral fellow at the University Of Chicago Booth School Of Business. She earned an AB in Psychology from Princeton University and a PhD in Cognitive Psychology from New York University.

Her prior experience includes working as a consultant at ZS Associates where she helped clients with a wide range of sales and marketing issues.

Sam Maglio

Sam Maglio is an Associate Professor of Marketing and Psychology at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at Rotman. He conducts research at the interface of cognition, motivation, and affect, with an emphasis on implications for consumer behaviour and wellbeing. He studies how thinking about time and experiencing emotion impact consumer judgments and decisions. He received his B.A. in Psychology and English from Stanford University and his Ph.D. in Social Psychology from New York University.

Tong Guo

Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo’s research focuses on understanding the causal impact of marketing activities in healthcare and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. She published papers on the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her research interests also extend to marijuana legalization and opioid prescriptions, misinformation in ads, consumer relationship management and airline loyalty programs. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.

Tong Guo is the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow.

Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.

Andrey Simonov

I am an Associate Professor in the Marketing Division of Columbia Business School, an affiliate faculty member in the Department of Economics of Columbia University, and a Research Affiliate of the Centre for Economic Policy Research (CEPR) in London. My research work is in the areas of quantitative marketing, empirical industrial organization, and political economy, and focuses on digital and media markets, such as news, advertising, and video games. My CV is here, Google Scholar profile here. I am one of the organizers of the Virtual Quant Marketing Seminar (VQMS).

Joachim Vosgerau

I earned my Diplom in Psychology from University of Konstanz, Germany, and my Ph.D. in Marketing from INSEAD, France. From 2005 to 2013 I served on the marketing faculty at the Tepper School of Business at Carnegie Mellon University, where I was also co-director of the Center for Behavioral and Decision Research (CBDR). From 2013 to 2015, I was on the faculty of the Marketing Department at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, I am on the marketing faculty of Bocconi University in Milan and serve as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).

I have taught marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the executive level. My research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, and research methodology.

My research has been published in Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Psychological Science, Journal of Behavioral Decision Making, Organizational Behavior and Human Decision Processes, and Behavior Research Methods. I am on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, and the International Journal of Research in Marketing.