Through our fellowships, the Morrison Center is committed to supporting the practice of marketing research and data analytics in the UCLA Anderson community.
Visiting Faculty Fellows
I am an Associate Professor in the Marketing Division of Columbia Business School, an affiliate faculty member in the Department of Economics of Columbia University, and a Research Affiliate of the Centre for Economic Policy Research (CEPR) in London. My research work is in the areas of quantitative marketing, empirical industrial organization, and political economy, and focuses on digital and media markets, such as news, advertising, and video games. My CV is here, Google Scholar profile here. I am one of the organizers of the Virtual Quant Marketing Seminar (VQMS).
Sam Maglio is an Associate Professor of Marketing and Psychology at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at Rotman. He conducts research at the interface of cognition, motivation, and affect, with an emphasis on implications for consumer behaviour and wellbeing. He studies how thinking about time and experiencing emotion impact consumer judgments and decisions. He received his B.A. in Psychology and English from Stanford University and his Ph.D. in Social Psychology from New York University.
I earned my Diplom in Psychology from University of Konstanz, Germany, and my Ph.D. in Marketing from INSEAD, France. From 2005 to 2013 I served on the marketing faculty at the Tepper School of Business at Carnegie Mellon University, where I was also co-director of the Center for Behavioral and Decision Research (CBDR). From 2013 to 2015, I was on the faculty of the Marketing Department at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, I am on the marketing faculty of Bocconi University in Milan and serve as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).
I have taught marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the executive level. My research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, and research methodology.
My research has been published in Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Psychological Science, Journal of Behavioral Decision Making, Organizational Behavior and Human Decision Processes, and Behavior Research Methods. I am on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, and the International Journal of Research in Marketing.
Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo’s research focuses on understanding the causal impact of marketing activities in healthcare and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. She published papers on the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her research interests also extend to marijuana legalization and opioid prescriptions, misinformation in ads, consumer relationship management and airline loyalty programs. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.
Tong Guo is the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow.
Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.
Dr Stephanie Chen conducts research on the psychological processes that underlie decision making, reasoning, and consumer behaviour. Her research has appeared in top journals such as Psychological Science and Journal of Experimental Psychology: General.
Prior to joining London Business School, Dr Chen was a post-doctoral fellow at the University Of Chicago Booth School Of Business. She earned an AB in Psychology from Princeton University and a PhD in Cognitive Psychology from New York University.
Her prior experience includes working as a consultant at ZS Associates where she helped clients with a wide range of sales and marketing issues.
Past Visiting Faculty Fellows
Andrew Rhodes is an Assistant Professor at the Toulouse School of Economics. His research interests include pricing, advertising, consumer search, and switching costs. He serves as an Associate Editor at both the International Journal of Industrial Organization and the Journal of Industrial Economics.
Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.
Eesha Sharma is Assistant Professor of Business Administration at the Tuck School of Business. Professor Sharma's research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it.
Professor Dr. Marc Fisher
PROFESSOR DR. MARC FISHER
Marc Fisher has been director of the Chair for Marketing and Market Research at the University of Cologne since 2011. He is also an affiliated senior faculty member at the marketing discipline group of UTS Business
Professor Dr. Thomas Otter
Thomas Otter is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. His research has been widely published. He is co-editor of "Quantitative Marketing and Economics" and a member of the editorial review boards of "der markt," "International Journal of Research in Marketing," "Marketing Science," and "Transfer - Webeforschung & Praxis."
Thomas D. Gilovich
Thomas Gilovich is Professor of Psychology at Cornell University. His research interests inlcude: everyday judgement and decision making; critical thinking and belief; egocentrism; optimism, pessimism, satisfaction, and regret; behavorial economics; and experiential and material consumption.
Bio available upon request
Past Doctoral Fellows
Place of Origin: Tokyo, Japan
Education: MBA, 2011, UCLA Anderson School of Management, Los Angeles, California B.A., 2004, Psychology, Cornell University, New York
Entered program in 2011.
Place of Origin: Fontana, California
B.S., Psychobiology, 2012, University of California, Los Angeles
Entered program in 2012.
Place of Origin: Ambajipeta, India
B.E., Computer Science & Information Technology, Jawaharlal Nehru Technological University, India MBA, Marketing & Finance, Indian Institute of Management, India M.A., Economics, University of Texas at Austin
Entered program in 2015.
Place of Origin: Anaheim, California
Education: B.A., Business Administration, University of California, Irvine B.A., Psychology, University of California, Irvine
Entered program in 2013.
Place of Origin: Seoul, S. Korea
Education: M.S., 2011, Statistics, University of Chicago B.S., 2009 Statistics, Mathematics, and Economics, Seoul National University, S. Korea
Entered program in 2011.
Place of Origin: Washington D.C.
Education: BS in Biological Resources Engineering, University of Maryland Masters in Public Policy, Harvard University
Entered program in 2014.
Place of Origin: Beijing, PR China
Education: M.S., 2010, University of Pennsylvania B.S., 2007, Beijing Normal University
Entered program in 2010.
Place of Origin: Portland, Oregon
B.A., Economics, Claremont McKenna College, Claremont, California MBA, University of California, Los Angeles, California