Associate Professor
Strategy
From the study of evolution of human bias to fixing surge pricing at Uber
Professor and Area Chair
Marketing
Researching the mental processes underlying consumers’ choices, focusing on decision-making among older consumers, consumer habits and meta-preferences
Assistant Professor
Decisions, Operations and Technology Management
Applying quantitative analysis to the ambiguities of the health care industry
Henry Ford II Distinguished Professor
Global Economics and Management
Esteemed teacher and former chief economist for Latin America at the World Bank
Adjunct Assistant Professor
Choice Architecture
Helping people make the most of opportunities to grow, inspire and work effectively together
IBM Chair in Management
Decisions, Operations and Technology Management
An operations and sustainability guru with a joint appointment at the UCLA Institute of the Environment and Sustainability
"The best way to understand the principles of persuasion is to see them being applied and to practice using them."
Associate Professor of Management and Organizations and Area Chair
Author of the New York Times best-seller Yes! 50 Scientifically Proven Ways to Be Persuasive, which has been translated in more than 25 languages
