Longer than any other business school, UCLA Anderson has offered a field study experience for students to fulfill the master’s thesis requirement. For even longer, UCLA has been a world-renowned research institution, attracting students and faculty who are dedicated to the most rigorous, high-quality methodologies. The Field Experiments in Strategy (FEiSty) course brings these two strengths together, so that students can gain important skills in A/B testing under the guidance of expert faculty, and in a real-world client setting.
“I created FEiSty because rigorous experimentation is essential for turning data into insight, and our students will use this experience to great effect throughout their careers."
Dr. Jana Gallus, Associate Professor
Background
This is a brand-new capstone course that draws on the instructor’s expertise working with a broad variety of organizations, including NASA, Coursera (massive online education), various other private sector firms (mostly in tech), Wikipedia, the American Red Cross, hospitals, schools, and universities. Past projects have focused on topics in incentive design, inclusion, and innovation.
FEiSty Student Contact
Sharad Chauhan
Gavin D. McPherson
Cynthia Panez Velazco
Annie Lin
Kavya Madhavan
Diana Ho
Artem Bondarenko
Hui Ning Yeoh
Protiti Datta
Edward G. Bass-Roper
Marysela A. Garza
Duy Hiep (Harry) Dao
Naomi S. Frankel
Pranav Bharadwaj Singh
Garima Yadav
Interested in Doing a Project with Us?