Our Marketing area faculty conduct research on a number of different topics. Below are a few examples of our recent work.
Research by Cassie Mogilner Holmes examines happiness as we age
Laptops and TVs are based on quality, fast food and soda on taste; but Stephen Spiller finds that some buyers defy these models, and it’s an opportunity for marketers
Research by Hal Hershfield reveals that those wary of payday loans tend to manage their finances better
Money and time are both scarce resources that people believe would bring them greater happiness. But would people prefer having more money or more time? Research by Hal Hershfield and Cassie Mogilner Holmes
Randy Bucklin and Paul Hoban examine the effects of internet display advertising using cookie-level data from a field experiment at a financial tools provider.
The presence of an emergency reserve in a mental budget can improve self-control by providing appropriate balance between indulgent flexibility and stringent goals. Research by Suzanne Shu.