High School Summer Discovery

The UCLA Anderson Summer Discovery program will provide you with the foundation needed to launch your future career in media, entertainment, and sports with invaluable experience and insight from leading experts in their fields.

For high school students in grades 9-12, Summer Discovery at UCLA Anderson is the perfect mix of college-level academics and fun activities. You will gain independence, deepen friendships both old and new, explore your future career through intensive academies, and get a front-row seat to college life.

During your class time, you'll be taught by experienced university instructors who know that lectures are old school. Through hands-on experiences, you'll develop 21st century skills like teamwork and communication and won't be watching time tick by. Outside of class, our highly trained staff will help you to explore new cities, lead you on excursions, and plan activities to maximize that summer fun. With a 35+ year history at UCLA, Summer Discovery ensures you have the summer of a lifetime.

The sports industry is undergoing constant change, creating unique challenges and opportunities for people working in the business. The Summer Discovery for High School Students: Sports Business Program will address key shifts in the industry and identify ways for students to innovate and lead in a number of job functions.

With options of two week, three week or five-week sessions, students will:

  • Learn business frameworks, including finance, marketing, strategy and economics.
  • Review case studies.
  • Meet with industry professionals.
  • Learn about concepts, analyses and principles that drive the sports industry.
  • Discover the mechanics of sports management and business.
  • Explore behind-the-scenes of L.A.’s most famous arenas and stadiums.

Class meets weekdays in the morning and afternoon.

The multi-billion dollar industries of entertainment, media, and sports have become increasingly global. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports Program.

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Classes have been specifically designed for high school students based on Anderson's graduate and summer undergraduate classes. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports and culminates with final team projects in which students develop solutions for a company business. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports.

During this 3 week intensive full-day program, gain insight into the ever-changing business of entertainment, media, and sports. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment.

The goal of this intensive full-day program is to help you:

  • Build a framework for understanding entertainment and sports marketing strategies
  • Learn about key strategic issues across the entertainment and sports business landscape
  • Examine concepts and management principles unique to these industries
  • Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology

Lecture And Discussion topics

  • Investment Decisions
  • Joint Ventures
  • Sponsorship
  • New Technologies
  • Consumer Behavior
  • Decision Making
  • Business Strategy

Possible Case Studies And Practical Examples

  • Launching Jay-Z’s Decoded
  • Maria Sharapova: Marketing a Champion
  • Warner Bros. Pictures: The Harry Potter Dilemma
  • Netflix: Valuing a New Business Model
  • YouTube: Time to Charge Users?

A site visit to a Los Angeles Based Organization

  • YouTube Studios
  • Dodger Stadium
  • Myspace
  • Staples Center/LA Live
  • Sony
  • Paramount Studios

Class meets weekdays (Monday - Thursday) in the morning and afternoon.

YouTube is now the world's second largest search engine and the new TV platform for millennials. If Facebook were a country, it would be third in population size behind India and China. News breaks today not on CNN but rather on Twitter, where real-time user generated content exposes the next big story. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing.

The Digital Marketing and Social Media Institute will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance.

This 3 week institute will provide a solid foundation in the key concepts around digital strategy, campaign execution, and measurement. Students will have the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects.

Lecture topics include:

  • User experience design
  • Email marketing
  • Social media and networks
  • User generated content
  • Search engine optimization (SEO)
  • Mobile marketing
  • Geo targeting
  • Web analytics / Measurement

Class meets weekdays (Monday - Thursday) in the morning and afternoon.

This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry. 

This course is one of our UCLA Anderson Business Academies. Academies meet 4 or 5 times a week, both morning and afternoon, with a lunch break. Most Academies have homework, papers, presentations, and tests that are graded. Students are typically provided a Pass/No Pass grade. Students receive a Certificate of Completion from the university at the end of the program.

Program Details

Applications are currently being accepted.

Apply Here

Tuition information

  • 2 or 3 Week Programs 
  • Tuition ranging  $4,194 - $14,099

Contact information for Summer Discovery

Email at: info@summerdiscovery.com

Actual Dates for Classes

3 Weeks Session #1 (Residential)
6/30 - 7/19 Business of Entertainment, Media, & Sports $9,748
6/30 - 7/19 Digital Marketing & Social Media  $9,748

3 Weeks Session #1 (Commuter)
7/1 - 7/18 Business of Entertainment, Sports, & Media $4,998
7/1 - 7/18 Digital Marketing & Social Media Academy $4,998


3 Weeks Session #2 (Residential)
7/21 - 8/9 Business of Entertainment, Media, & Sports $9,748

7/21 - 8/9 Digital Marketing & Social Media Academy $9,748


3 Weeks Session #2 (Commuter)
7/22 - 8/8 Business of Entertainment, Media, & Sports $4,998

7/22 - 8/8 Digital Marketing & Social Media Academy $4,998


2 Weeks Session #1 (Residential)
7/7 - 7/19 Sports Business  $7,548


2 Weeks Session #1 (Commuter)
7/3 - 7/13 Sports Business $4,398


2 Weeks Session #2 (Residential)

7/21 - 8/2 Innovation in the Music Business  $7,548

7/21 - 8/2 Sports Business  $7,548

2 Weeks Session #2 (Commuter)

7/22 - 8/1 Innovation in the Music Business $4,398

7/22 - 8/1 Sports Business $4,398

*Students also have the option to combine consecutive 2-week sessions for a 4-week program or combine two 3-week sessions for a 6-week program. Contact Summer Discovery for tuition costs and options!

A Typical Weekday at UCLA

Every day at UCLA is unique, but here is a preview of what you can expect on campus:
Time Event
8:30 a.m. Roll out of bed and head to Rieber dining hall where you can enjoy a bagel, eggs, fruit, and more on your way to class.
9:30 a.m. Grab your notebook and pen (or your laptop) and don’t be late for class.
11:30 a.m. What’s one great thing about college? Long lunch breaks. Enjoy a leisurely lunch with friends, catch up on homework, or workout at the gym.
1:00 p.m. Back to class, but not always in the classroom. We take site visits around LA to movie studios, local businesses, and sports stadiums
3:00 p.m. Your summer, your way. Sign up for the activities you want to do. Choose from beaches, sports, shopping, museums, and more.
6:00 p.m. Dinner time. Enjoy the unlimited portions at Rieber dining hall. UCLA has some of the best food of any college campus.
8:00 p.m. Movie premieres. Comedy shows. Concerts. Major league sports. You will never forget the memories you make with your friends in LA.

About UCLA Anderson

The UCLA Anderson School of Management is one of the top business schools in the world. Anderson offers state-of-the-art facilities and a reputation for excellence and innovation in education. Accomplished alumni include the CEO of YouTube, a winner of the TV show The Apprentice, and the CFO of The Nike Brand. With its ideal location in suburban Los Angeles, UCLA Anderson is the perfect setting for a pre-college business program.