Courses
 

MBA Core Course

 

411 Marketing Management

 

MBA Elective Courses

 

260A Customer Assessment and Analytics

260B Marketing Strategy and Planning

261A Sales and Channel Management

261B Global Marketing Management

262 Price Policies

263A Consumer Behavior

265 Brand Management

266A New Product Development

266B Advertising and Marketing

267 Digital One-to-One Marketing

298D Web Marketing & Analytics

298D R Data Analysis

 

MSBA Elective Courses

 

MGMTMSA 401 R Programming Essentials (2 units)

MGMTMSA 406 Prescriptive Models and Data Analytics (4 units)

MGMTMSA 404 Business Fundamentals for Analytics

MGMTMSA 410 Customer Analytics (4 units)

 

EMBA Courses

 

472A Marketing Strategy and Policy

Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions.

478 Digital Marketing

478 Brand Management

478 Customer Assessment

 

MEMES Electives

 

UCLA Anderson is the only top-tier MBA program to offer a specialization in Entertainment Management. To receive the specialization, students must take the two foundation classes: Entertainment Marketing and Entertainment Business Models. In addition to these, students wishing to earn the specialization have to take at least two additional electives.

298D Entertainment Marketing

298D Entertainment Business Model

273-1 Innovations in Sports Marketing

Examination in depth of current issues in entertainment, media, and sports. Topics vary.

273-2 Entertainment Finance (2 units)

273-3 The Music Industry (2 units)

273 Examining the Video Game Industry

298D Making Creativity Profitable

298D Digital Marketing Strategy

298D Digital Business

298D Agony and Ecstasy - Sports Entertainment

298D Sports Marketing Management

298D Managing Disruptive Technologies and Business Models

298D Sports Management

298D Intellectual Property: Law and Strategy

298D Entertainment Law

298D Entertainment Strategy

298D Content Creation in the Digital Age