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Leslie Kwoh ('15), Nestlé

In 2021, approximately 29.6% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, technology product marketing and management, retail marketing, entertainment marketing and more. Parker has helped students land a median salary of $127,000 with 68% landing signing bonuses and 55% receiving stock and equity options.
Where You Want to Be
The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):

The specific marketing functions UCLA Anderson MBA students enter include:
  • Brand Management
  • Product Management
  • Marketing Consulting
  • Product Marketing
  • Marketing Analytics
  • Sales/Account Management
Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.
Brand Management, Marketing Analytics
Sample Electives
  • Brand Management
  • Price Policies
  • Consumer Behavior
  • Business Plan Development
  • New Product Development
  • Digital One-to-One Marketing
  • Advertising and Marketing Communications
  • Global Marketing Management
  • Global Marketing Management
  • Sales and Channel Management
  • Technology Management
  • Marketing Research
  • Customer Assessment and Analytics
  • Sports Marketing
  • Financial Reporting and Equity Valuation
  • Marketing Strategy and Planning
"UCLA Anderson gave me all the tools I needed to successfully leverage my sales background to pivot into brand marketing. Tailored coaching and guidance from Parker Center Career Advisors, access to an incredibly involved and illustrious group of alumni, and best in class marketing professors empowered me to land my dream internship and job!"
Kevin Doherty (’21)

Associate Brand Manager, The Wonderful Company  

Applied Management Research (AMR)
Sample Projects

  • Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
  • Developed a go-to-market plan for a new online product offering in the hotel industry
  • Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
  • Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant
Connect With a Student Ambassador
Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process.

Connect with a Student

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