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Career Impact> Marketing Career Path
Marketing@Anderson

Leslie Kwoh ('15), Nestlé

In 2017, 22% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, product marketing, product management in technology, retail marketing, entertainment marketing and more. Parker has helped students land a median salary of $120,000 with 74% landing signing bonuses and 57% gaining stock and equity options.

 

Where You Want to Be

 

The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):

The specific marketing functions UCLA Anderson MBA students enter include:
 
  • Brand Management
  • Product Management
  • Marketing Consulting
  • Product Marketing
  • Marketing Analytics
  • Sales/Account Management
 

Academics

 

Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.

 

Specializations:
Brand Management, Marketing Analytics

 

Sample Electives

  • Brand Management
  • Price Policies
  • Consumer Behavior
  • Business Plan Development
  • New Product Development
  • Digital One-to-One Marketing
  • Advertising and Marketing Communications
  • Global Marketing Management
  • Global Marketing Management
  • Sales and Channel Management
  • Technology Management
  • Marketing Research
  • Customer Assessment and Analytics
  • Sports Marketing
  • Financial Reporting and Equity Valuation
  • Marketing Strategy and Planning

"I come from S&O consulting and wanted to transition into the marketing field, specifically with a CPG company. The Anderson Career Teams helped me gain a deeper understanding of the marketing field and offered tons of practice interviews. They helped me feel comfortable and, ultimately, helped me land multiple offers within the industry."

Nic Mohadjer (’18)

Mattel - Hot Wheels Marketing

Applied Management Research (AMR)
Sample Projects

  • Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
  • Developed a go-to-market plan for a new online product offering in the hotel industry
  • Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
  • Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant
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Resources

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