Marketing Career Path

Leslie Kwoh ('15), Nestlé

In 2023, approximately 29.6% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, technology product marketing and management, marketing consulting, account management and more. Parker has helped students land a median salary of $140,000 with 71% landing signing bonuses ($32,500 average), and 56% receiving stock and equity options.

Where You Want to Be

The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):

The specific marketing functions UCLA Anderson MBA students enter include:
  • Brand Management
  • Product Management
  • Marketing Consulting
  • Product Marketing
  • Marketing Analytics
  • Sales/Account Management
MBA Employment Report download
See the recruiting, hiring and full-time salary trends for the Class of 2022 and internship data for the Class of 2023.


Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.

Brand Management, Marketing Analytics

Sample Electives
  • Brand Management
  • Price Policies
  • Consumer Behavior
  • Business Plan Development
  • New Product Development
  • Digital One-to-One Marketing
  • Advertising and Marketing Communications
  • Global Marketing Management
  • Global Marketing Management
  • Sales and Channel Management
  • Technology Management
  • Marketing Research
  • Customer Assessment and Analytics
  • Sports Marketing
  • Financial Reporting and Equity Valuation
  • Marketing Strategy and Planning

Applied Management Research (AMR)
Sample Projects

  • Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
  • Developed a go-to-market plan for a new online product offering in the hotel industry
  • Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
  • Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant
“MA provided all the resources I needed to transition from the CPG to Tech through workshops, networking sessions, career night, interview preparation and so much more. During my second year, I had the pleasure of serving as the Marketing Association president and it was an amazing opportunity to give back to the community and contribute, with the full board, to a successful year supporting our members.”

Gabriella Eliezer ('23)

Product Marketing Manager, Microsoft

Connect With a Student Ambassador
Students interacting
Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process.

Connect with a Student

Follow the UCLA Anderson Full Time MBA Program:

Icon of TwitterIcon of InstagramBlogIcon of FacebookIcon of LinkedIn