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Leslie Kwoh ('15), Nestlé

In 2022, approximately 26% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, technology product marketing and management, marketing consulting, account management and more. Parker has helped students land a median salary of $139,500 with 66% landing signing bonuses and 59% receiving stock and equity options.
Where You Want to Be
 
The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):

The specific marketing functions UCLA Anderson MBA students enter include:
  • Brand Management
  • Product Management
  • Marketing Consulting
  • Product Marketing
  • Marketing Analytics
  • Sales/Account Management
MBA Employment Report download
See the recruiting, hiring and full-time salary trends for the Class of 2022 and internship data for the Class of 2023.
View MBA employment report
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Academics
 
Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.
Specializations:
Brand Management, Marketing Analytics
 
Sample Electives
  • Brand Management
  • Price Policies
  • Consumer Behavior
  • Business Plan Development
  • New Product Development
  • Digital One-to-One Marketing
  • Advertising and Marketing Communications
  • Global Marketing Management
  • Global Marketing Management
  • Sales and Channel Management
  • Technology Management
  • Marketing Research
  • Customer Assessment and Analytics
  • Sports Marketing
  • Financial Reporting and Equity Valuation
  • Marketing Strategy and Planning
“The Marketing Association played a key role in my career pivot into brand management. From Interview Prep Teams to the Alumni Mentorship Program, MA has so many resources that prepare members to be successful in their summer internships and beyond.”
Kathryn R. Warshaw ('22)

Associate Marketing Manager at Mattel

Applied Management Research (AMR)
Sample Projects

  • Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
  • Developed a go-to-market plan for a new online product offering in the hotel industry
  • Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
  • Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant
Learn More

Resources

Connect With a Student Ambassador
 
Students interacting
Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process.

Connect with a Student

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