In 2018, approximately 22% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, technology product marketing and management,, retail marketing, entertainment marketing and more. Parker has helped students land a median salary of $120,000 with 74% landing signing bonuses and 57% receiving stock and equity options.
Where You Want to Be
The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):
The specific marketing functions UCLA Anderson MBA students enter include:
Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.
"I came to UCLA Anderson to make a pivot from marketing analytics into brand marketing. The Parker Center resources were instrumental in my success, from one-on-one meetings to interview practice groups and access to a vast list of alumni contacts at companies I was interested in. I was able to land my dream internship and job with their support."
Kathryn Chen (’19)
eRetail Marketing Manager, L'Oreal
Applied Management Research (AMR) Sample Projects
Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
Developed a go-to-market plan for a new online product offering in the hotel industry
Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant