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Career Impact> Marketing Career Path
Marketing@Anderson

Leslie Kwoh ('15), Nestlé

In 2018, approximately 22% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, technology product marketing and management,, retail marketing, entertainment marketing and more. Parker has helped students land a median salary of $120,000 with 74% landing signing bonuses and 57% receiving stock and equity options.

 

Where You Want to Be

 

The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):

The specific marketing functions UCLA Anderson MBA students enter include:
 
  • Brand Management
  • Product Management
  • Marketing Consulting
  • Product Marketing
  • Marketing Analytics
  • Sales/Account Management
 

Academics

 

Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.

 

Specializations:
Brand Management, Marketing Analytics

 

Sample Electives

  • Brand Management
  • Price Policies
  • Consumer Behavior
  • Business Plan Development
  • New Product Development
  • Digital One-to-One Marketing
  • Advertising and Marketing Communications
  • Global Marketing Management
  • Global Marketing Management
  • Sales and Channel Management
  • Technology Management
  • Marketing Research
  • Customer Assessment and Analytics
  • Sports Marketing
  • Financial Reporting and Equity Valuation
  • Marketing Strategy and Planning

"I came to UCLA Anderson to make a pivot from marketing analytics into brand marketing. The Parker Center resources were instrumental in my success, from one-on-one meetings to interview practice groups and access to a vast list of alumni contacts at companies I was interested in. I was able to land my dream internship and job with their support."

Kathryn Chen (’19)

eRetail Marketing Manager, L'Oreal

Applied Management Research (AMR)
Sample Projects

  • Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
  • Developed a go-to-market plan for a new online product offering in the hotel industry
  • Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
  • Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant
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Resources

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