UCLA Anderson marketing faculty are among the top in the field for data analytics, consumer research, behavioral insight, purchasing behavior and online effectiveness. Their research and discoveries have had profound impact on the way brands and consumers find one another, interact and communicate.
Apply for a Research Grant |
Previous Research |
A More Efficient Way to Help Utilities Share the Inconvenience of Power Outages
A model by Reza Ahmadi and Ali Fattahi could enable power companies to lower the cost of peak electricity
The Value of Pop-up Stores in Driving Online Engagement
Studying one million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Behavioral Nudges Timed to Certain Days are Effective Motivators
Hengchen Dai, Hal Hershfield and Shlomo Benartzi find that dates of milestones can spur us to action
In Adversity, Some High Performers Give Up Rather than Dig In
Hengchen Dai, studying the world of tennis, unearths a potential downside to office ranking systems
Hospital Hand Washing: The Limits of Electronic Monitoring
Hengchen Dai finds the anti-infection procedure rises for a time, when workers are watched, and then falls off
Thinking Small Could Deliver Bigger Retirement Success for Gig Workers
Hal Hershfield and Shlomo Benartzi test daily, weekly and monthly contributions to gauge behavior
An Aerial, as Opposed to Ground-Level, View of Time
Cassie Mogilner Holmes and Hal Hershfield propose a framework for reducing angst over schedules and lives
Our Flawed Pursuit of Happiness—and How to Get It Right
Cassie Mogilner Holmes, Hal Hershfield and others suggest new approaches to spending and time-management
Instilling Ownership Feelings Leads to Greater Care of Common Resources
Research by Suzanne Shu could assist stewardship of public lands
Save-Save-Save, But Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation
The Limited Payoff in Auto Insurance Advertising
Elisabeth Honka’s work shows ads aimed at brand awareness are more effective
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
Suzanne B. Shu and Robert Zeithammer found that expanding the information presented to consumers about an annuity could increase demand without incentives