Perils of Luxury Brands in Bourgeois Markets

Luxury brands, like indie bands, often find there’s a tradeoff between being cool and being popular. A study uses game theory to suggest when designer companies should license their names for down-market goods

Meet Our New Dean

Antonio Bernardo, an award-winning teacher and respected scholar who has taught at UCLA for 25 years, has been named the new dean of the UCLA Anderson School of Management, effective July 1

163 Eye-Opening Articles for the Industrialist in You

Explore the elevated insights of Anderson's faculty researchers as they investigate the uncharted painpoints and politics of business, economics, consumerism and more  

Genders Communicate Similarly at the Top

Pop psychology and serious research tell us that women and men have different communication styles. But what if they are simply a product of disparities in the relative power of men and women?

163 Eye-Opening Articles for the Industrialist in You

Explore the elevated insights of Anderson's faculty researchers as they investigate the uncharted painpoints and politics of business, economics, consumerism and more  

The Future of Health Care

Considered one of the most influential people in health care, Bernard Tyson has successfully managed all major aspects of Kaiser Permanente during his 34-year career at the organization

How We Define Success

Class of 2019's Jasmine X. Guo (AMSA president), Van T. Nguyen (co-founder of startup U-Defi), and Kota Uyeda (HBA president) answer five questions each about their time at UCLA Anderson

Why Radical Transparency About Salaries Can Pay Off

Professor Ricardo Perez-Truglia's research findings are significant for employers, underscoring how changing the salary of one worker can affect the behavior of other employees

The ABCs of FRNs, the "Safer" Treasury Bond

Sliding Towards a 2020 Recession?

Does the economy go into "stall speed" with slower growth before the negative growth of a recession? In his highly anticipated quarterly outlook, UCLA Anderson economists attest to a "synchronized slowdown," and link the economic tapering to 45, Brexit, and a stunted Calif. housing market

Alumna Graces Cover of Forbes México

One of Forbes México's 30 Under 30, Liza Schvartzman ('16), second from left, founded Fitpass Mexico, which offers unlimited access to thousands of fitness classes in Mexico

Housing Crisis Course Could Help Calif. Recoup

The Ziman Center for Real Estate, along with UCLA's deep bench of housing policy and development experts, is pushing affordable housing projects forward

For the Love of Law and Travel

Professor Gonzalo Freixes says that though he is approaching retirement age, he has no intention of slowing down within the next 10 years

Everyone Hates Performance Reviews

Managers are under pressure to find fault with even high-performing employees, says Professor Samuel Culbert, who is outspoken about the toxicity of reviews

Do Viewers Like Political Super Bowl Ads?

Brands should resist the temptation to take on hot-button issues as a way to stand out, Professor Aimee Drolet told the The Wall Street Journal

Starving for Staff, Retail Salaries Rise

"Retail has had to scramble to find people," said David Shulman of the UCLA Anderson Forecast, attributing higher wages to a smaller applicant pool 

Dean Osborne Receives Human Dignity Award

Dean Osborne was honored for his work that embraces Dr. Martin Luther King Jr.'s  lifelong commitment to equality, social justice and community service

Easing Into Resolutions Might Make More Sense

People choose meaningful moments, like birthdays and anniversaries, that represent a new beginning to kick of transformations, said Professor Hengchen Dai

From Sublet to CEO: The Rise of Susan Wojcicki ('98)

Upon completing her MBA at UCLA Anderson, she rented her garage to two Stanford PhDs who were working on a certain search engine company ... Google it

3 Reasons Why UCLA Is the Capital of Campus Startups

The Anderson Venture Accelerator houses an incubator for graduate and undergraduate students, and is one of three startup ecosystems at UCLA

Overtime Cutbacks and 4 Other Recession Red Flags

"When manufacturing weakens, firms wouldn't lay workers off, they'd cut back overtime hours," says economist and UCLA Anderson Forecast director Ed Leamer

Meet UCLA Anderson’s MBA Class of 2020

The MBA Class of 2020 was accepted from a the most competitive application pool, boasts higher GMAT scores, and saw a bump in international enrollment

Remembering Jenessa Shapiro's Research Legacy

Psychology Today looks back on the prolific research of the late Professor Jenessa Shapiro and her optimistic outlook on race, prejudice and discrimination

We Figured Out the Next Evolution of Digital Advertising

A survey by the MEMES Center confirms that gaming culture is phasing out traditional ads, making room for  interactive, rewards-based advertising 

Real Humans of UCLA Anderson’s MBA Class of 2020

Clear Admit gives five of Anderson's most impressive, out-of-the-box thinkers  a chance to tell us who they really are

This Entrepreneur Made a Business of Grandma’s Recipes

Class of 2017's Theo Lee and Mike Kim started KPOP, a brand that invites people to discover and enjoy Korean food and flavors; they launched the company with a successful Kickstarter campaign

Netflix's Reed Hastings Takes Home 2018 Wooden Award

Hastings received the 2018 John Wooden Global Leadership Award and was interviewed by YouTube's Susan Wojcicki ('98) at Hollywood's Raleigh Studios 

Being Friends With Your Boss Has a Downside

Research published in the UCLA Anderson Review and Journal of Experimental Social Psychology suggests that some managers feel compelled to be extra hard on a colleague who is also a friend.

Professor Francis Longstaff is Financial Engineer of the Year

The prolific finance researcher, professor, and founder of Anderson's MFE program was selected for the award by IAQF and Northfield for his creative application of financial engineering

Making U.S. Fire Departments More Diverse and Inclusive

Professor Corinne Bendersky confronts the lack of diversity among firefighters (96% men, 82% white), and contends that reframing professional prototypes will lead to meaningful inclusivity

Downshifting to Slower Growth: Is a Recession Looming?

In its final quarterly report of 2018, the UCLA Anderson Forecast details a steadily declining GDP through 2020,  imminent market turbulence, and a 4.9% jump in defense spending  

Women Must Start Saving for Retirement Immediately

Nearly 46 percent of women don't have retirement savings, perhaps because "people think the future is not real," according to Professor Shlomo Benartzi

Should You Decide What You Are Paid?

Professor Perez-Truglia's salary research of 2,000 workers at a large commercial bank examined the motivational effects and resentment of pay transparency

Wildfires, Rising Crime Fuel L.A.'s Gated Community Craze

Peace of mind is part of the unique lure of gated communities, according to real estate expert Professor Paul Habibi (Hollywood Reporter)

Cloud Kitchens Cooking Up in Food App Era

Are traditional dine-in restaurants endangered in this gig economy? Professor Chris Tang touches on changing business models in the service industry 

What Kind of Happiness Do People Value Most?

Is happiness experienced moment-to-moment? Professor Cassie Mogilner Holmes' research digs up the source of our happiness and how time plays a critical role 

Small Nest Egg? Blame Your Brain

Professor Hal Hershfield says your financial procrastination is a biproduct of the psychological warfare between your present and future selves

Finding the Perfect B-School Fit

First-generation MBA candidate Denice Gonzalez-Kim (Riordan Scholar ’04, B.A. ’08, ’19) coaches prospective students who will bring valuable diversity to Anderson's future student body

L.A.'s Creative Economy Hinging on Cultural Candor

Sérgio Sá Leitão, Brazil's minister of culture, discussed how cultural diversity is essential for the economic future of creative professionals 

Debating the Potential of Blockchain

Blockchain professor John Villasenor contemplates the long-term applications, urges end users to anticipate utilization beyond their imagination

Firms Stonewalling Students by Withholding Big Data Context

MSFE's  Joe Signorelli confronts academia's deprived access to real data, criticizes passive role firms play in developing work-ready grads

Want to Make a Difference?

Join fellow Bruins in giving back this Thanksgiving by volunteering to provide a memorable Thanksgiving experience to those in need

Avoiding Politics Means More Quality Time With the Fam

"Pass the mashed potatoes, please," may be the safest holiday table conversation for families that aren't politically aligned, according to Professor Keith Chen, in this UCLA Anderson Review article

Going Outside Her Comfort Zone to Help Others Succeed

2018 John Wooden Global Leadership Fellow Jessica Barnette (MPH ’14, FEMBA ’19)

Overcoming Myths and Misinformation to Help Those in Greatest Need

2018 John Wooden Global Leadership Fellow Leah Maddock Loh (MPH ’05, EMBA ’19)

Meet First-Generation MBA Denice Gonzalez-Kim

Among the inspiring stories of students who beat the odds, Gonzalez-Kim told P&Q: "I’ve helped change the trajectory of my extended family. It feels incredible.”

Welcome to the Agrihood

Professor Paul Habibi says that urban farming is attractive to millienials as they represent a “confluence of economic profits, environmental good, and social benefit” 

3 Tech Hacks for Happy, Healthy, Productive Employees

High-performing companies are taking the health and productivity connection seriously, thanks in part to Professor Ian Larkin's research linking wellness and productivity 

Lightning Speed Fashion Turnarounds?

Operations professor Felipe Caro weighs in on how "inspired-by" clothing brands like Fashion Nova manage to recreate celebrity style seemingly overnight (Yahoo)

The Housing Slump Is Not (Yet) a Recession

"There’s no question in my mind that the housing sector’s going to be difficult over the next couple of years,” says UCLA Anderson economist Ed Leamer 

Self-Mastery in Leadership Means Giving and Understanding

2018 John Wooden Global Leadership Fellow Ryan Tan (UCLA-NUS EMBA ’19)

Is Hong Kong Stuck?

A leading voice in public policy in Asia, Anderson lecturer Christine Loh, former member of Hong Kong legislature, rethinks the city's relationship with the mainland

Her Biz Model for Baby Bumps

Jenny Leung ('18) started maternity brand BellaNové using a shared economy model to rent fashionable clothing to pregnant professionals

Bubble Watch: Is Cali Cooling or Crashing?

"Oftentimes, recessions come from shocks we didn't clearly see in front of us," says Stuart Gabriel, director of the UCLA Ziman Center for Real Estate (L.A. Times)

Is Orange County Too Rich?

Jerry Nickelsburg of the UCLA Anderson Forecast says that Orange County has more local jobs than it has people to fill them, while  the rich age into irrelevance

Are You Taxifornia Dreaming?

UCLA Anderson Forecast Director Jerry Nickelsburg's op-ed in The Hill credits talented, wealthy transplants with driving 21st century growth

Before Amazon, We ♥'d Sears

Generous employee benefits once made Sears a popular workplace, said Professor Sanford Jacoby after Amazon 86'd similar benefits to warehouse workers (NYT)

When Employers Are Transparent About Salaries

Don't worry too much if your employees catch wind of your salary, according to Ricardo Perez-Truglia (HBR)

This New Fintech App Combats Rising College Costs

U-Nest, a mobile 529 app designed to help parents save and invest money so their children can go to college, is backed the Anderson Venture Accelerator

Our Moral Dilemma With Debt

Research sponsored by the Center for Global Management and the Price Center found that morale-driven text messages prompted bank customers to pay their credit card debt

Do Rising Mortgage Rates Really Impact Buying Power?

Finance and real estate lecturer Paul Habibi tells Forbes that determining the direction of the market depends on much more than rising interest rates

We've Hit a New Low

Unemployment is at a record low (4.1%), and Jerry Nickelsburg, UCLA Anderson Forecast director, expects Calif. wages and benefit offerings to increase

Why Calif. Home Ownership Is a Luxury

AirTalk guest Professor Stuart Gabriel, director of the UCLA Ziman Center, chimes in on the stubbornly high housing costs of California 

How Executive MBA Students Survive the 'Divorce Course'

Financial Times on the family strain of pursuing an MBA , credits UCLA with giving students the flexibility to make it work

Five Inspiring Sustainability Initiatives at UCLA

Anderson alumna Nurit Katz (’08), UCLA’s chief sustainability officer, shared some cool campus interventions you might not know about

We Can't Measure the Impact of Minimum Wage Increases

Economist Edward Leamer's powerful data makes him the leading expert on minimum wage's confounding contradictions

A B-School Latina On Being the Bridge

Amanda Sol Peralta ('20) reflects on putting her Chilean identity (among others) front and center

Whose Minds Did Their Testimony Change?

Forbes contributor Professor John Villasenor observed college men shifting to oppose Kavanaugh after his testimony; female positions held steadier