Alfred E. Osborne, Jr. | Professor and Faculty Director, Price Center for Entrepreneurship & Innovation, UCLA Anderson
Holly Han (’02) | Director of Special Projects and Steinbeck Family Business Seminar, Price Center, UCLA Anderson
||A Family on a Mission to Build a Perfect Snack
Growing up, the Keith family traveled in a motorhome as their father toured the country lecturing on the value of whole food nutrition. In 2005, the family had grown to 13 kids, their father fell ill with cancer. With mounting medical bills and nine younger children still at home, four of the eldest children (then 22, 19, 18 and 17 years of age) launched the Perfect Bar from a family recipe that their father created when they were kids, by mixing whole food protein with organic peanut butter and honey. In 2019, Perfect Snacks was acquired by global snacking leader, Mondelēz International, owners of Oreo, Nabisco and Cadbury, among other brands. Leigh will share their journey, explaining how they made it work because they had no other options and the dynamic of building a business and working together as siblings.
Leigh Keith | President and Co-Founder, Perfect Snacks
Moderator: Holly Han (’02) | Director of Special Projects and Steinbeck Family Business Seminar, Price Center, UCLA Anderson
Best Practices for Family Business Succession Planning
For family businesses, smart succession planning is one of the biggest challenges and keys to keeping the business successful. Succession planning is the strategy for passing on leadership roles to an employee, group of employees and/or family. Succession planning is complicated as it involves buy-in from many parties to be successful. We will review best practices and how the Lentons did succession planning smoothly.
Evelyn Lenton (B.A. ’83) | CFO and Owner, Lenton Company, Inc.
Kendal Lenton | Operations Manager, Lenton Company, Inc.
Robert Lenton (B.A. ’83) | President, CEO and Owner, Lenton Company, Inc.
Moderators: Ken Gilbert | Senior Consultant/Partner, Business Consulting Resources
Jean Santos | Senior Consultant/Partner, Business Consulting Resources
Estate, Tax and Succession Planning Given Future Legislative Changes: Where Do Business Owners Go from Here?
Given the changes in Washington, D.C., a key question for owners is taxes and succession: Proposed policy agenda includes the possibility of potential tax increases on corporations, individuals and estates to pay for other key priorities such as infrastructure projects. Some are concerned that any tax changes could be made retroactive to the beginning of 2021. We will discuss how to evaluate and implement the most compelling strategies in today’s environment.
Jeff Geida | Partner, Weinstock Manion
Andrea L. Kushner (B.A. ’93) | Senior Vice President and Director of the Wealth Strategies Group, Alliance Bernstein
John K. Murphy | Founder and CEO, JK Murphy Advisors
Ryan A. Martinez | Principal, Bernstein Private Wealth Management
|12:30 p.m. - 2:00 p.m.
||Negotiations and Gender
Although there is no data suggesting that men or women have a better ability to negotiate, women are, however, less likely to initiate negotiations. Professor Unzueta will cover the costs of negotiations, gender differences and cases. Ideally, your business can eliminate these differences and understand how management can apply fairness principles. Unzueta’s research has been published in top management and psychology journals, including Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology and Psychological Science. In recognition of his research record, he was awarded the Eric and E Juline award for excellence in faculty research at UCLA Anderson.
Miguel M. Unzueta | Professor and Senior Associate Dean of MBA Programs, UCLA Anderson