Anderson maintains strong relationships with many of the top sports organizations, resulting in MBA students accepting offers with organizations including the NBA, NFL, Nike, Wasserman, and LAFC. These relationships are maintained by the Parker Career Management Center and are supported by the resources of MEMES and the Pulse Conference. Anderson offers many popular sports and entertainment classes on campus where Anderson students learn the trends in the sports industry and key players. 

Where You Want to Be

The following are some of the companies founded by UCLA Anderson MBA students and alumni:
The specific functions UCLA Anderson MBA students enter in the Sports industry include:  
  • Operations
  • Business Development
  • Marketing
  • Finance
  • Data Analytics
MBA Employment Report download
See the recruiting, hiring and full-time salary trends for the Class of 2022 and internship data for the Class of 2023.


Students interested in Sports Management can choose a wide range of functions to study, including marketing, finance, business development, and data analytics. The interdisciplinary courses you take will help support you in positions across a number of different organizations, including leagues, teams, e-sports agencies, sporting goods/apparel companies, tech companies, and media organizations.

Entertainment, Executive Development

Sample Electives
  • Sports Management
  • Sports Marketing Management
  • Examining Video Game Industry: State of Play
  • Making Creativity Profitable in Entertainment & Technology
  • Content Creation & Exploitation in the Digital Age
  • Managing Disruptive Technologies & Business Models
  • Technological Innovations in Media & Entertainment
  • Innovations in Sports Marketing
  • Entertainment Finance
  • Entertainment Business Models
  • Intellectual Property: Law & Strategy
  • Entertainment Strategy
  • Product Management
  • Entertainment Marketing
Gus Woythaler
“I came to Anderson because I am passionate about improving equity for those from underserved communities and I believe that businesses will play an increasingly large role in shaping that future. I think that an impact mindset is crucial for all MBAs, as they will be the ones making decisions that will affect people, communities, and the world around us. Through Impact@Anderson, I've been exposed to various forms of social impact and different thought leaders who have changed the way I view business and the role it can play in changing the world for the better.”

Gus Woythaler

Co-founder and CTO, Kommu

Capstorne: Applied Management Research (AMR)
Sample Projects

  • Evaluated mobile strategy for a sports franchise, including exploration into what type of technology would be required and examination of the benefits from increased fan engagement via data capture and ability to analyze fan behavior
  • Structured an optimized membership program for a golf operator by analyzing profitability impact 
and developing a marketing strategy to attract customers
  • Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise


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