Sports@Anderson
 

Where You Want to Be

 

The following are some of the companies founded by UCLA Anderson MBA students and alumni:

The specific functions UCLA Anderson MBA students enter in the Sports industry include:  
 
  • Operations
  • Business Development
  • Marketing
  • Finance
  • Data Analytics
 
 

Academics

 

Students interested in Sports Management can choose a wide range of functions to study, including marketing, finance, business development, and data analytics. The interdisciplinary courses you take will help support you in positions across a number of different organizations, including leagues, teams, e-sports agencies, sporting goods/apparel companies, tech companies, and media organizations.

 

Specializations:
Entertainment, Executive Development

 

Sample Electives

  • Sports Management
  • Sports Marketing Management
  • Examining Video Game Industry: State of Play
  • Making Creativity Profitable in Entertainment & Technology
  • Content Creation & Exploitation in the Digital Age
  • Managing Disruptive Technologies & Business Models
  • Technological Innovations in Media & Entertainment
  • Innovations in Sports Marketing
  • Entertainment Finance
  • Entertainment Business Models
  • Intellectual Property: Law & Strategy
  • Entertainment Strategy
  • Product Management
  • Entertainment Marketing

Capstorne: Applied Management Research (AMR)
Sample Projects

    • Evaluated mobile strategy for a sports franchise, including exploration into what type of technology would be required and examination of the benefits from increased fan engagement via data capture and ability to analyze fan behavior
    • Structured an optimized membership program for a golf operator by analyzing profitability impact 
and developing a marketing strategy to attract customers
    • Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise

Resources

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