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Marketing
 

Topics in Marketing

  • Marketing Discipline at UCLA Anderson - General information pertaining to the Marketing programs at the UCLA Anderson School.
  • UCLA Anderson Medical Marketing Program
  • Metasites
  • Databases
  • Marketing Education and Research
    • Advertising
    • Brand Names
    • Companies
    • Consumers
    • Country Information
    • Distribution Channels
    • Export/Import
    • Forecasts
    • Franchising
    • Government Resources
    • Industries
    • Market Research
    • Marketing
    • Mergers & Acquisitions
    • Private Companies
    • Rankings
    • Real Estate
    • Statistics
    • Supply Chain Management
    • SWOT Analysis
  • Other Academic Resources
  • Associations and Societies
  • Terminology
  • Working Papers

Metasites

  • BambooWeb - Marketing
  • Google Directory: Marketing and Advertising
  • Internet Public Library’s Marketing & Advertising Resources
  • KnowThis.com's Weblinks Collection
  • Marketer's Portal
  • Marketing & International Business links by Syed Tariq Anwar, Texas A&M
  • New York Public Library: Market Research Information
  • U.S. Small Business Administration (SBA) - Marketing & Outreach
  • Yahoo! Marketing and Advertising Industry Information

Databases

  • African Development Indicators (ADI)  
  • American FactFinder - (Census Bureau)
  • AtoZDatabases 
  • BMI Research  
  • Business Source Complete - (EBSCO) 
  • Capital IQ    Requires Registered Account. Request a Capital IQ Account (1st-time Anderson School only)
  • eMarketer  
  • Emerald Fulltext 
  • Factiva 
  • Faulkner's Advisory for Information Technology Studies 
  • Forrester Research   Requires registered account  Create a Forrester Account (1st time Anderson School only)
  • Gartner
  • Global Development Finance   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • IBISWorld Industry Market Research  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • iPoll Databank, by the Roper Center  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff). ( Requires Account Registration)
  • Marketing Jobs: DMA Online
  • MarketResearch.com Academic  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Market Research Library (U.S. Commercial Service)
  • Mergent Horizon  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Mergent Online  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Mergent WebReports   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Passport   Anderson Network login required. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • PsycINFO   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Rand California  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Regional Business News (EBSCO)  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • SMA: Sports Market Analytics   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • World Development Indicators   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • WRDS databases  Current UCLA faculty and PhD students may request their own WRDS account, for which access is by a login ID and password. To request an account, go to http://wrds.wharton.upenn.edu 
    • COMPUSTAT Global & EMDB (WRDS) connect via Wharton Research Data Services (WRDS)  Current UCLA faculty and PhD students may request their own WRDS account, for which access is by a login ID and password. To request an account, go to http://wrds.wharton.upenn.edu 
    • DMEF - Direct Marketing Educational Foundation (WRDS) connect via Wharton Research Data Services (WRDS)  Current UCLA faculty and PhD students may request their own WRDS account, for which access is by a login ID and password. To request an account, go to http://wrds.wharton.upenn.edu 
    • Fama-French Research Portfolios and Factors (WRDS) Connect via Wharton Research Data Services (WRDS)  Current UCLA faculty and PhD students may request their own WRDS account, for which access is by a login ID and password. To request an account, go to http://wrds.wharton.upenn.edu 

Marketing Education and Research

Advertising

  • 4A's Agency Search - (American Association of Advertising Agencies)
  • Ad*Access Project, 1911 - 1955 (Duke University)
  • Advertising and Promotions - (Free Management Library, Management Assistance Program for Nonprofits)
  • Advertising Age
  • Audit Bureau of Circulations: eCirc Circulation Data (newspapers, consumer magazines, business publications, farm publications)
  • Reader Profile Reports - by State / by Newspaper (Audit Bureau of Circulations)
  • Traces of Advertising Giants - (University of Texas at Austin, Center for Interactive Advertising Studies)

Brands

  • Advertising Red Books - Advertising, Business Classification > search Brand Name indexes - HF 5805 S7 - Reference 3rd Floor
  • Best Global Brands (Interbrand)
  • BrandZ Top 100 Most Powerful Brands (Millward Brown Optimor)
  • Brands and Their Companies - T 223 .V4 A25 2004 - Reference 3rd Floor
  • Companies and Their Brands - T 223 .V4 A253 1995 – Reference 3rd Floor
  • Emory Marketing Institute
  • LexisNexis Corporate Affiliations > see Vol. 1, "Master Index," Brand Names index - HG 4057 .A1 D6 – Reference 3rd Floor
  • Mintel Market Sizes  Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Passport    Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • SimplyAnalytics   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • ThomasNet® > search by Brand

Companies — Articles, U.S. & International

  • Access World News: International Newspapers (NewsBank)  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Business Source Complete (EBSCO)  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Factiva  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Nexis Uni > News   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Wall Street Journal  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.

Companies — Articles, Local

  • Factiva  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Los Angeles Times  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Newsbank: California Newspapers   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Newsbank: Major Metropolitan   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Newsbank: United States Newspapers   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Nexis Uni » News   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Regional Business News (EBSCO)  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.

Companies — Directory Information, U.S. & International

  • America's Corporate Finance Directory - HG 4057 .A153 - Reference 3rd Floor
  • AtoZDatabases  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Capital IQ  Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • D & B Million Dollar Directory (Dun & Bradstreet) - HF 5035 .D91 - Reference 3rd Floor
  • D & B Principal International Businesses - HF 54 .U5 D9p - Reference 3rd Floor
  • Faulkner Advisory for Information Technology Studies   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Hoovers Handbook of American Business - HG 4057 .A28617 - Reference 3rd Floor
  • Hoovers Handbook of Emerging Companies - HG 4057 .H66 - Reference 3rd Floor
  • Hoovers Handbook of World Business - HG 4009 .H66 - Reference 3rd Floor
  • Industry-Specific Company Directories - (via Yahoo!)
  • Nexis Uni   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN. > Business > Company Dossier
  • Standard & Poor’s Register of Corporations - HG 4057 .A42 - Reference 3rd Floor
  • Solusource (Thomas Global)
  • ThomasNet ® (Thomas Register of American Manufacturers)
  • Wards Business Directory of U.S. Private & Public Companies - HG 4057 .A584 - Reference 3rd Floor
  • Uniworld Online   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).

Companies — Directory Information, Local and Regiona

  • AtoZDatabases   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • California Manufacturers Register - T 12 .D62 - Reference 3rd Floor
  • Directory of California Technology Companies - HF 5065.C2 C28 - Reference 3rd Floor
  • Directory of California Wholesalers and Service Companies - HD 9981.7 C2 C34 - Reference 3rd Floor
  • Exporter Directory - (CA Dept. of Food & Agriculture)
  • Southern California Business Directory and Buyers Guide - HF 5038.L7 L895 - Reference 3rd Floor
  • ThomasNet ® (Thomas Register of American Manufacturers)

Companies — History

  • Capital Changes Reports (CCH) - HG 4050 .S61c - Reference 3rd Floor
  • Capital IQ  Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Directory of Corporate Archives in the U.S. and Canada
  • Historical Corporate Reports Online - (Lippincott Library, Wharton School)
  • International Directory of Company Histories (multi-volume) - HD 2721 .D36 - Reference 3rd Floor
  • Mergent [formerly Moody’s] manuals
    • Mergent Bank & Finance Manual - HG 4961 .M65 – Reference 3rd Floor
    • Mergent Industrial Manual - HG 4961 .M771 – Reference 3rd Floor
    • Mergent International Manual - HG 4009 .M66 – Reference 3rd Floor
    • Mergent OTC Industrial Manual - HG 4961 .M7237 – Reference 3rd Floor
    • Mergent OTC Unlisted Manual - HG 4907 .M68 – Reference 3rd Floor
  • Mergent Online  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Notable Corporate Chronologies - HG 4009 .N68 - Reference 3rd Floor
  • Standard Corporation Descriptions (Standard & Poor's) - HG 4501 .S78 - Reference 3rd Floor

Companies — Organization Charts

  • Organization Charts: Structures of More Than 200 Businesses & Non-Profit Organizations - HD 58.65 .O74 1996 – Reference 3rd Floor
  • Where to Find Corporate Organization Charts – (Montague Institute Review)

Companies — Ownership and Structures; Subsidiaries

  • Americas Corporate Families: The Billion Dollar Directory - HG 4057 .A143 - Reference 3rd Floor
  • Americas Corporate Finance Directory - HG 4057 .A153 - Reference 3rd Floor
  • BMI Research   > select service = Company Intelligence > Top Multinational Networks
  • Capital Changes Reports (CCH) - HG 4050 .S61c - Reference 3rd Floor
  • Capital IQ  
  • Directory of American Firms Operating in Foreign Countries - HG 4538.A1 D6 - Reference 3rd Floor
  • Directory of Foreign Firms Operating in the United States - HG 4057 .A21943 - Reference 3rd Floor
  • LexisNexis™ Corporate Affiliations - HG 4057 .A1 D6 - Reference 3rd Floor
  • Mergent Online  
  • Uniworld Online  
  • Who Owns Whom - Continental Europe - HG 4132 .Z5 W52 - Reference 3rd Floor

Consumers
see also Market Research - Demographics/Psychographics

  • Community Sourcebook of ZIP Code Demographics - HA 203 .S66 - Reference 3rd Floor
  • Consumer Expenditure Survey – (U.S. Bureau of Labor Statistics)
  • Demographics USA - County Edition - HF 5415.1 .D46 - Reference 3rd Floor
  • Demographics USA - ZIP Edition - HF 5415.3 .D463 - Reference 3rd Floor
  • Editor & Publisher Market Guide - HF 5905 .E23 - Reference 3rd Floor
  • Free ZIP Code Lookup - (ESRI Business Information Solutions)
  • Household Spending: Who Spends How Much on What - HC 110 .C6 O34 – Reference 3rd Floor
  • J.D. Power Ratings
  • Lifestyle Market Analyst - HF 5415.33 .U6 L54 - Reference 3rd Floor
  • Market Research.com Academic > Demographics category 
  • Mintel Academic Market Research Reports  
  • Mintel Market Sizes  
  • The American Marketplace > LexisNexisTM Academic   > select Sources > American Marketplace
  • The Multicultural Economy 2013 (University of Georgia)
  • Passport  
  • PsycINFO database > subject Descriptor = Consumer attitudes or consumer behavior or consumer research
  • Purchasing Power Profiles & Workforce Density Data for All Census Tracts & Residential ZIP Codes in the U.S. - (Univ. of Wisconsin-Milwaukee Employment & Training Institute)
  • Survey of Buying Power & Media Markets - HF 5415 .S342 - Reference 3rd Floor
  • Target Market News: The Black Consumer Market Authority

Country Information 

  • BMI Research  
  • Business Planet: Mapping the Business Environment (World Bank)
  • Competitive Alternatives: KPMG's Guide to International Business Location
  • Country Profiles - (via Kwintessential Language & Culture Specialists)
  • Country Risk & Economic Research (Coface)
  • EMIS: Emerging Markets Information Service 
  • Europa World Plus 
  • Europa World Year Book - D 904 .E93 - Reference 3rd Floor
  • globalEDGE: Country Insights
  • Government Documents Center - (University of Michigan MLibrary)
  • IMF Country Reports
  • OECD iLibrary
  • Passport  
  • Political Risk Yearbook (via Business Source Complete)   > to limit, add [country name] to search

Distribution Channels

  • Business Source Complete    > search SU Subject Terms = Marketing Channels
  • Factiva    > Dow Jones Intelligent Indexing > Subject = Supply Chain Management
  • Search a [public] company by 10-K SEC filing

Exporting / Importing

  • Export.gov: Helpiing U.S. Companies Export
  • Exporter Directory - (CA Dept. of Food & Agriculture)
  • Exporters' Encyclopaedia (Dun & Bradstreet) - HF 3011 .E96 - Reference 3rd Floor
  • Market Research Library (U. S. Commercial Service)

Forecasts, Business & Economic

  • Budget and Economic Outlook - (U.S. Congressional Budget Office)
  • BMI Research > select Country Forecasts or Industry Forecasts  
  • Conference Board Research Collection Online > Economics tab > also select Business Outlook and/or Economic Indicators
  • The Livingston Survey (Federal Reserve Bank of Philadelphia)
  • Monthly Economic Forecast - (Wachovia Securities)
  • Passport  
  • Survey of Professional Forecasters - (Federal Reserve Bank of Philadelphia)
  • UCLA Anderson Forecast for the Nation and California - Current Journal Issues - 2nd Floor
  • World Economic Outlook Reports - (International Monetary Fund)

Franchises and Franchising

  • Franchising.com
  • Franchising.org
  • Handbook of Successful Franchising - HF 5429.235 .U5 F74 1990 - Reference 3rd Floor

Government Resources

  • Business.gov - Marketing & Advertising Resources
  • CIA World Factbook
  • Consumer Expenditure Survey
  • Economic Research Service
  • Export.gov
  • Firstgov’s Business Data and Statistics
  • Foreign Agriculture Service (USDA)
  • International Demographic Database
  • International Statistical Agencies
  • Market Research Library (U. S. Commercial Service)
  • Market Research Reports from Export.gov
  • U.S. Census Bureau
  • U.S. Small Business Administration

Industries — Data and Analysis, Overviews

  • BMI Research > Industry Forecasts 
  • COMPUSTAT North America (WRDS) connect via Wharton Research Data Services (WRDS)  
  • Economic Census - (U.S. Census Bureau)
  • Encyclopedia of American Industries (2 vols.) - HC 102 .E53 – Reference 3rd Floor
  • Faulkner Advisory for Information Technology Studies - (“Marketplace” Reports detail IT industry trends) 
  • Industry Information Sources - (ValuationResources.com)
  • Industry Survey Locator: American Industries - (Boston University Libraries)
  • Mergent Horizon
  • Mergent Industry Reports > Select Enter Mergent WebReports
  • Mergent Online > Select Industry Reports tab
  • Mergent’s [Moody’s] Industry Review - HG 4961 .M68 - Reference 3rd Floor
  • Mintel Market Sizes  
  • Passport  
  • Standard & Poors Creditweek - HG 4501 .S7662 - Reference 3rd Floor
  • Standard & Poors Industry Surveys - HG 4921 .S78s - Reference 3rd Floor - Industries Covered by S & P Industry Surveys
  • U.S. Industry Snapshots - (IBISWorld)
  • Value Line Investment Survey - HG 4501 .V249 - Permanent Reserve @ Loan Desk
  • Yahoo! Finance Industry Center - Full Industry List
  • The Wall Street Transcript  

Market Research — Demographics / Psychographics
see also Consumers

  • American FactFinder - (U.S. Census Bureau)
  • CensusScope: Census 2000 Data, Charts, Maps, and Rankings - (University of Michigan)
  • Community Sourcebook of ZIP Code Demographics - HA 203 .S66 - Reference 3rd Floor
  • Demographics USA - County Edition - HF 5415.1 .D46 - Reference 3rd Floor
  • Demographics USA - ZIP Edition - HF 5415.3 .D463 - Reference 3rd Floor
  • Free ZIP Code Lookup - (ESRI Business Information Solutions
  • Household Spending: Who Spends How Much on What - HC 110 .C6 O34 - Reference 3rd Floor
  • Lifestyle Market Analyst - HF 5415.33 .U6 L54 - Reference 3rd Floor
  • Market Research.com Academic > Demographics category
  • The Multicultural Economy 2009: (University of Georgia)
  • The Multicultural Economy 2008: America’s Minority Buying Power (University of Georgia)
  • Purchasing Power Profiles & Workforce Density Data for All Census Tracts & Residential ZIP Codes in the U.S. - (Univ. of Wisconsin-Milwaukee Employment & Training Institute)
  • Survey of Buying Power & Media Markets - HF 5415 .S342 - Reference 3rd Floor
  • Target Market News: The Black Consumer Market Authority

Market Research — Reports, High Tech / Info Tech Focus

  • ClickZ Stats (formerly CyberAtlas)
  • eMarketer 
  • Faulkner’s Advisory for Information Technology Studies 
  • Forrester Research 
  • Gartner  
  • Nielsen/NetRatings - [some free content]
  • Tekrati: The Industry Analyst Reporter - “Today's News on Tech Market Research”

Market Research — Reports, Other Products and Industries

  • J.D. Power Consumer Center U.S. - [includes some free content]
  • MarketResearch.com Academic  
  • Market Research Library (U. S. Commercial Service)
  • Passport  
  • SMA: Sports Market Analytics  

Market Share

  • Business Rankings Annual - HG 4057 .A353 - Reference 3rd Floor
  • Business Source Complete > search Subject = “market share”
  • Global Market Share Planner - HD 2757.15 G562 - Reference 3rd Floor
  • Market Share Reporter - HF 5410 .M37 - Reference 3rd Floor
  • Mintel Market Sizes  Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Passport   Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • U.S. Market Trends & Forecasts - HF 5415.1 U8 - Reference 3rd Floor

Market Size

  • Mintel Market Sizes  Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Passport   Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • U.S. Market Trends & Forecasts - HF 5415.1 U8 - Reference 3rd Floor

Marketing

  • Dictionary of Marketing Terms - (American Marketing Association)
  • Direct Marketing Assocation
  • Gower Handbook of Marketing (4th ed.) - HF 5415 .M2988 1995 - Reference 3rd Floor
  • Internet Marketing Dictionary - (Marketingterms.com)
  • KnowThis.com - Marketing Virtual Library
  • Kotler on Marketing: How to Create, Win, and Dominate Markets - HF 5415.13 .K638 1999 - 1st Floor Stacks
  • Marketing Information: A Strategic Guide for Business & Finance Libraries - HF 5415.2 .D49 2004 - Reference 3rd Floor & 1st Floor Stacks
  • QuickMBA: Marketing

Marketing — Market Capitalization / “Market Cap,” Company

  • COMPUSTAT Global & EMDB (WRDS) connect via Wharton Research Data Services (WRDS) Current UCLA faculty and PhD students may request their own WRDS account, for which access is by a login ID and password. To request an account, go to http://wrds.wharton.upenn.edu 
  • Mergent Online  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Standard & Poor’s Stock Reports - HG 4907 .S72 - Reference 3rd Floor
  • Yahoo! Finance

Marketing — Plans

  • Marketing Plan: A Handbook - HF 5415.13 .W66 2003 - 1st Floor
  • Marketing Plan Outline - (QuickMBA: Marketing)
  • Sample Marketing Plans - (MPlans.com)
  • “Writing a Marketing Plan” tutorial - (KnowThis.com)

Mergers & Acquisitions

  • Capital IQ   Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • The Deal Pipeline  Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Nexis Uni > Business > Business News > Select a News Source = Mergers & Acquisitions  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Merger and Acquisition Sourcebook - HD 2746.5 .J87 - Reference 3rd Floor
  • Mergermarket  Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Mergerstat Review - HD 2741 .G88 - Reference 3rd Floor
  • Weekly Corporate Growth Report via Business Source Complete  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.

Private / Closely-Held Companies — Directories / Profiles

  • America’s Largest Private Companies - (Forbes.com)
  • AtoZDatabases   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Business Filings Databases, by State - (LLRX.com)
  • Central Contractor Registration (CCR) Database - [companies with federal government contracts]
  • D&B Million Dollar Directory - HF 5035 .D91 - Reference 3rd Floor
  • Hoover’s Handbook of Private Companies - HF 5035 .H668 - Reference 3rd Floor
  • LexisNexis Corporate Affiliations - HG 4057 .A1 D6 - Reference 3rd Floor
  • Nexis Uni   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN. > Business > Company Profiles - Source = U.S. Private Companies
  • Ward’s Business Directory of U.S. Private and Public Companies - HG 4057 .A584 - Reference 3rd Floor

Private / Closely-Held Companies — General, Articles

  • Business Source Complete  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Factiva  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • “Going Private” - (U.S. Securities & Exchange Commission)
  • Inc. 500 [fastest-growing privately-held companies] - ( Inc. Magazine)
  • Nexis Uni > Business > Business News  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.
  • Regional Business News  Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN.

Rankings

  • Business Rankings Annual - HG 4057 .A353 – Reference 3rd Floor
  • Business Schools - Rankings (Univ. of Illinois at Urbana-Champaign)
  • CensusScope: Census 2000 Data, Charts, Maps, and Rankings (University of Michigan)
  • Employee Ownership 100 (National Center for Employee Ownership)
  • Forbes Magazine Lists (Forbes.com)
  • Fortune 500 (current)
  • “List of Lists,” by Gary Price, at Special Issues.com
  • Lists (Los Angeles Business Journal) - HD 2798 C2L6 - Reference 3rd Floor
  • NationMaster.com
  • ONCOR Real Estate Services - Market Reports - [free content is to the right of the Oncor login)
  • Top 100 Business School Research Rankings™ - (University of Texas at Dallas School of Management)
  • VARBusiness 500 - [largest Value-Added Resellers in info tech]
  • Ward’s Business Directory of U.S. Private and Public Companies, vols. 7 & 8 - HG 4057 .A584 - Reference 3rd Floor

Real Estate - General; U. S. & International Market Profiles

  • BuildingSearch
  • California Real Estate (California Association of Realtors®) - Current Journal Issues – 2nd Floor
  • CBRE - Research Center
  • Cushman & Wakefield - Research Reports / Market Data
  • DQNews: DataQuick Real Estate Headlines & Statistics
  • DataQuick CD-ROM Property Data: Los Angeles County (“Property Pro CD”) - CD-ROM HD 1389.5 .U6 D38 - YRL (Young Research Library) Reference Electronic Resources Area
  • Existing Home Sales–Monthly Data for U.S. & Regions - National Association of Realtors®
  • Field Guide to Directory of RE Research Centers - National Association of Realtors®
  • Foreign Investment in U.S. Real Estate - National Association of Realtors®
  • Global Real Estate Project - Burns School of RE and Construction Management, Univ. of Denver
  • Income/Expense Analysis: Office Buildings - HD 1393.55 .I52 - Reference 3rd Floor
  • International Real Estate Market Reports (Colliers International)
  • International Real Estate Review metasite - Links (California State University, Fullerton)
  • Jack Brause Real Estate Library - Research Guides (New York University)
  • Julien J. Studley, Inc. - Research & Ideas > Search Research & Documents
  • NAI Global
  • National/Global Executive Office Space Search - (Society of Industrial & Office Realtors®)
  • Newmark, Grubb, Knight & Frank - Research
  • ONCOR Real Estate Services - Selected Market Reports - [free content is to the right of the Oncor login)
  • Office Space / Office Market Information - (OfficeFinder.com)
  • Real Estate & Construction Report (Real Estate Research Council of Southern California) - Current Journal Issues - 2nd Floor
  • The Real Estate Library
  • Worldwide Leasing Guidelines - (Colliers International)
  • Yahoo! Real Estate - Home Values & Prices

Statistics - Finding Tools / General Compilations
see also Market Share; Market Size; Rankings

  • Africa Development Indicators   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Business Statistics of the United States - HC 101 .A13122 – Reference 3rd Floor
  • Counting California - (University of California Digital Library)
  • Fedstats: The Gateway to Statistics from Over 100 U.S. Federal Agencies
  • FRASER™ (Federal Reserve Archival System for Economic Research)
  • FRED® (Federal Reserve Economic Data)
  • Global Development Finance   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Global Financial Data  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • IES (International Economic Statistics) Database - (Federal Reserve Bank of St. Louis)
  • International Financial Statistics (IMF)   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • NationMaster
  • OFFSTATS: Official Statistics on the Web - (University of Auckland Library)
  • Passport   Anderson Proxy Server required for use at all times. Available in person or remotely via the UCLA Anderson Proxy Server to current UCLA Anderson School students, faculty, and staff only.
  • Rand California   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).
  • Statistical Abstract of the United States, 1878-2007 - (U.S. Census Bureau)
  • Statistical Abstract of the United States - HA 202 - Reference 3rd Floor
  • Statistical Reference Index (“SRI”) - Z 7554.U5 S79 - Reference 3rd Floor
  • Statistical Resources on the Web - (University of Michigan Library Documents Center)
  • Statistics Sources - Z 7551 .S84 - Reference 3rd Floor
  • UN Demographic and Social Statistics
  • UN Industrial Development Organization
  • World Development Indicators (WDI)   Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff).

Supply Chain Management / Logistics / Operations Management
see also Distribution Channels

  • American Wholesalers and Distributors Directory - HF 5421 .A615 2004 - Reference 3rd Floor
  • Blackwell Encyclopedic Dictionary of Operations Management - HD 30.15 B53 1997, vol. 10 - Reference 3rd Floor
  • Freight Shipping Quotes (freightquote.com) - (requires free registration)
  • Google Directory - Business - Wholesale Trade - Directories
  • Operations Management (Free Management Library, Management Assistance Program for Nonprofits)
  • Operations Research/Management Science - HD 20 .O63 - Reference 3rd Floor
  • Supply Chain Knowledge Base (IT Toolbox)
  • SupplyChainBrain.com
  • Trans-Directory.com: Listings of Transportation and Related Providers

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

  • BMI Research  Available in person or remotely via the Anderson Proxy Server and/or the Bruin Online Proxy Server to current UCLA students, faculty, and staff, and in person to any library visitors (first priority to current UCLA students, faculty, and staff). > Select Service “Country Intelligence” [for country SWOT analyses]
  • Business Source Complete   Available in person to any library visitors (first priority to current UCLA students, faculty, and staff) and remotely to current University of California faculty, students, and staff via their home campus proxy server or VPN. > Company Profiles > Company Name
  • How to do a SWOT Analysis: Strategic Planning Made Easy (Management for the Rest of Us.com)
  • SWOT Analysis Tutorial (New Mexico State University College of Business)

Other Academic Resources

Marketing Programs in Business Schools

  • List of schools from GradSchools.com
  • Boston University School of Management
  • Center for the Advancement of Marketing and Social Science- (Clemson University)
  • Dallas Baptist University
  • DePaul University
  • Fisher College of Business - (Ohio State University)
  • Fox School of Business - (Temple University)
  • Fuqua School of Business - (Duke University)
  • Georgia Tech College of Management
  • Haas School of Business Ph.D. - (UC Berkeley)
  • Hagan School of Business - (Iona)
  • Harvard Business School
  • Johns Hopkins MS in Marketing
  • LeBow College of Business - (Drexel University)
  • Lundquist College of Business - (University of Oregon)
  • Mays Business School - (Texas A&M)
  • McCombs School of Business - (Universityof Texas at Austin)
  • R.H. Smith School of Business - (University of Maryland)
  • Ross School of Business - (University of Michigan)
  • Rutgers Business School - (The State University of New Jersey)
  • Stuart School of Business - (Illinois Institute of Technology)
  • Tepper School of Business - (Carnegie Mellon)
  • Tippie School of Management - (University of Iowa)
  • Warrington Ph.D. Program - (University of Florida)
  • Wharton - (University of Pennsylvania)
  • Whitman School of Management - (Syracuse University)

Faculty Research

  • E. J. Ourso College of Business - (Louisiana State University)
  • Lundquist College of Business - (University of Oregon)
  • McCombs School of Business - (University of Texas at Austin)
  • R.H.Smith School of Business - (University of Maryland)
  • Stanford University School of Business
  • Warrington - (University of Florida)
  • Wharton - (University of Pennsylvania)

Library Research Resources

  • Advertising and Branding Research Guide - (Harvard Business School)
  • Advertising and Marketing Industries - (University of Pennsylvania)
  • Demographics and Consumer Behavior - (Harvard Business School)
  • Market Segmentation - (Library of Congress)
  • Marketing - (Georgia State University Library)
  • Marketing - (LSU Libraries)
  • Marketing - (Santa Monica Public Library)
  • Marketing - (University of Wolongong)
  • Marketing Information Resources - (Simon Fraser University Library)
  • Marketing Research Guide - (UC Berkeley)
  • Marketing Resources - (USC)
  • Marketing Strategies and Channels - (Harvard Business School)
  • Subject Resources for Marketing Research - (University of British Columbia)

Advertising Quotes: University of Texas at Austin, Department of Advertising

Associations and Societies

  • Academic Marketing Associations And Groups
  • Advertising Association - (UK)
  • American Association for Public Opinion Research
  • American Association of Advertising Agencies
  • American Marketing Association
  • American Statistical Association
  • The Association for Consumer Research
  • Business Marketing Association
  • The Association for Consumer Research
  • ClickZ Network: Solutions for Marketers
  • The Council for Marketing and Opinion Research, Inc.
  • Direct Marketing Association
  • European Society for Opinion and Marketing Research (ESOMAR)
  • Informs Society for Marketing Science
  • International Advertising Association
  • International Council of Shopping Centers
  • Marketing Research Association
  • Marketing Science Institute
  • National Association of Manufacturers
  • National Automotive Dealers Association
  • Outdoor Advertising Association of America
  • Population Reference Bureau
  • Society for Consumer Psychology
  • Television Bureau of Advertising
  • World Association for Public Opinion Research

Terminology

  • About.com’s Marketing Glossary
  • Glossary of Marketing Research Terms
  • KnowThis.com
  • Marketing Terms.com
  • Quirks Marketing Research: Glossary

Working Papers

  • Rutgers Business School
  • UCLA Anderson School Working Papers

Page last modified March 4, 2019 by Monica Hagan.