Marketing
Topics in Marketing
- Marketing Discipline at UCLA Anderson - General information pertaining to the Marketing programs at the UCLA Anderson School.
- UCLA Anderson Medical Marketing Program
- Metasites
- Databases
- Marketing Education and Research
- Advertising
- Brand Names
- Companies
- Consumers
- Country Information
- Distribution Channels
- Export/Import
- Forecasts
- Franchising
- Government Resources
- Industries
- Market Research
- Marketing
- Mergers & Acquisitions
- Private Companies
- Rankings
- Real Estate
- Statistics
- Supply Chain Management
- SWOT Analysis
- Other Academic Resources
- Associations and Societies
- Terminology
- Working Papers
- BambooWeb - Marketing
- Google Directory: Marketing and Advertising
- Internet Public Library’s Marketing & Advertising Resources
- KnowThis.com's Weblinks Collection
- Marketer's Portal
- Marketing & International Business links by Syed Tariq Anwar, Texas A&M
- New York Public Library: Market Research Information
- U.S. Small Business Administration (SBA) - Marketing & Outreach
- Yahoo! Marketing and Advertising Industry Information
- African Development Indicators (ADI)
- American FactFinder - (Census Bureau)
- AtoZDatabases
- BMI Research
- Business Source Complete - (EBSCO)
- Capital IQ Requires Registered Account. Request a Capital IQ Account (1st-time Anderson School only)
- eMarketer
- Emerald Fulltext
- Factiva
- Faulkner's Advisory for Information Technology Studies
- Forrester Research Requires registered account Create a Forrester Account (1st time Anderson School only)
- Gartner
- Global Development Finance
- IBISWorld Industry Market Research
- iPoll Databank, by the Roper Center
( Requires Account Registration)
- Marketing Jobs: DMA Online
- MarketResearch.com Academic
- Market Research Library (U.S. Commercial Service)
- Mergent Horizon
- Mergent Online
- Mergent WebReports
- Passport
- PsycINFO
- Rand California
- Regional Business News (EBSCO)
- SMA: Sports Market Analytics
- World Development Indicators
- WRDS databases
- COMPUSTAT Global & EMDB (WRDS) connect via Wharton Research Data Services (WRDS)
- DMEF - Direct Marketing Educational Foundation (WRDS) connect via Wharton Research Data Services (WRDS)
- Fama-French Research Portfolios and Factors (WRDS) Connect via Wharton Research Data Services (WRDS)
- COMPUSTAT Global & EMDB (WRDS) connect via Wharton Research Data Services (WRDS)
Marketing Education and Research
- 4A's Agency Search - (American Association of Advertising Agencies)
- Ad*Access Project, 1911 - 1955 (Duke University)
- Advertising and Promotions - (Free Management Library, Management Assistance Program for Nonprofits)
- Advertising Age
- Audit Bureau of Circulations: eCirc Circulation Data (newspapers, consumer magazines, business publications, farm publications)
- Reader Profile Reports - by State / by Newspaper (Audit Bureau of Circulations)
- Traces of Advertising Giants - (University of Texas at Austin, Center for Interactive Advertising Studies)
- Advertising Red Books - Advertising, Business Classification > search Brand Name indexes - HF 5805 S7 - Reference 3rd Floor
- Best Global Brands (Interbrand)
- BrandZ Top 100 Most Powerful Brands (Millward Brown Optimor)
- Brands and Their Companies - T 223 .V4 A25 2004 - Reference 3rd Floor
- Companies and Their Brands - T 223 .V4 A253 1995 – Reference 3rd Floor
- Emory Marketing Institute
- LexisNexis Corporate Affiliations > see Vol. 1, "Master Index," Brand Names index - HG 4057 .A1 D6 – Reference 3rd Floor
- Mintel Market Sizes
- Passport
- SimplyAnalytics
- ThomasNet® > search by Brand
Companies — Articles, U.S. & International
- Access World News: International Newspapers (NewsBank)
- Business Source Complete (EBSCO)
- Factiva
- Nexis Uni > News
- Wall Street Journal
Companies — Articles, Local
- Factiva
- Los Angeles Times
- Newsbank: California Newspapers
- Newsbank: Major Metropolitan
- Newsbank: United States Newspapers
- Nexis Uni » News
- Regional Business News (EBSCO)
Companies — Directory Information, U.S. & International
- America's Corporate Finance Directory - HG 4057 .A153 - Reference 3rd Floor
- AtoZDatabases
- Capital IQ
- D & B Million Dollar Directory (Dun & Bradstreet) - HF 5035 .D91 - Reference 3rd Floor
- D & B Principal International Businesses - HF 54 .U5 D9p - Reference 3rd Floor
- Faulkner Advisory for Information Technology Studies
- Hoovers Handbook of American Business - HG 4057 .A28617 - Reference 3rd Floor
- Hoovers Handbook of Emerging Companies - HG 4057 .H66 - Reference 3rd Floor
- Hoovers Handbook of World Business - HG 4009 .H66 - Reference 3rd Floor
- Industry-Specific Company Directories - (via Yahoo!)
- Nexis Uni
> Business > Company Dossier
- Standard & Poor’s Register of Corporations - HG 4057 .A42 - Reference 3rd Floor
- Solusource (Thomas Global)
- ThomasNet ® (Thomas Register of American Manufacturers)
- Wards Business Directory of U.S. Private & Public Companies - HG 4057 .A584 - Reference 3rd Floor
- Uniworld Online
Companies — Directory Information, Local and Regiona
- AtoZDatabases
- California Manufacturers Register - T 12 .D62 - Reference 3rd Floor
- Directory of California Technology Companies - HF 5065.C2 C28 - Reference 3rd Floor
- Directory of California Wholesalers and Service Companies - HD 9981.7 C2 C34 - Reference 3rd Floor
- Exporter Directory - (CA Dept. of Food & Agriculture)
- Southern California Business Directory and Buyers Guide - HF 5038.L7 L895 - Reference 3rd Floor
- ThomasNet ® (Thomas Register of American Manufacturers)
- Capital Changes Reports (CCH) - HG 4050 .S61c - Reference 3rd Floor
- Capital IQ
- Directory of Corporate Archives in the U.S. and Canada
- Historical Corporate Reports Online - (Lippincott Library, Wharton School)
- International Directory of Company Histories (multi-volume) - HD 2721 .D36 - Reference 3rd Floor
- Mergent [formerly Moody’s] manuals
- Mergent Bank & Finance Manual - HG 4961 .M65 – Reference 3rd Floor
- Mergent Industrial Manual - HG 4961 .M771 – Reference 3rd Floor
- Mergent International Manual - HG 4009 .M66 – Reference 3rd Floor
- Mergent OTC Industrial Manual - HG 4961 .M7237 – Reference 3rd Floor
- Mergent OTC Unlisted Manual - HG 4907 .M68 – Reference 3rd Floor
- Mergent Online
- Notable Corporate Chronologies - HG 4009 .N68 - Reference 3rd Floor
- Standard Corporation Descriptions (Standard & Poor's) - HG 4501 .S78 - Reference 3rd Floor
Companies — Organization Charts
- Organization Charts: Structures of More Than 200 Businesses & Non-Profit Organizations - HD 58.65 .O74 1996 – Reference 3rd Floor
- Where to Find Corporate Organization Charts – (Montague Institute Review)
Companies — Ownership and Structures; Subsidiaries
- Americas Corporate Families: The Billion Dollar Directory - HG 4057 .A143 - Reference 3rd Floor
- Americas Corporate Finance Directory - HG 4057 .A153 - Reference 3rd Floor
- BMI Research > select service = Company Intelligence > Top Multinational Networks
- Capital Changes Reports (CCH) - HG 4050 .S61c - Reference 3rd Floor
- Capital IQ
- Directory of American Firms Operating in Foreign Countries - HG 4538.A1 D6 - Reference 3rd Floor
- Directory of Foreign Firms Operating in the United States - HG 4057 .A21943 - Reference 3rd Floor
- LexisNexis™ Corporate Affiliations - HG 4057 .A1 D6 - Reference 3rd Floor
- Mergent Online
- Uniworld Online
- Who Owns Whom - Continental Europe - HG 4132 .Z5 W52 - Reference 3rd Floor
Consumers
see also Market Research - Demographics/Psychographics
- Community Sourcebook of ZIP Code Demographics - HA 203 .S66 - Reference 3rd Floor
- Consumer Expenditure Survey – (U.S. Bureau of Labor Statistics)
- Demographics USA - County Edition - HF 5415.1 .D46 - Reference 3rd Floor
- Demographics USA - ZIP Edition - HF 5415.3 .D463 - Reference 3rd Floor
- Editor & Publisher Market Guide - HF 5905 .E23 - Reference 3rd Floor
- Free ZIP Code Lookup - (ESRI Business Information Solutions)
- Household Spending: Who Spends How Much on What - HC 110 .C6 O34 – Reference 3rd Floor
- J.D. Power Ratings
- Lifestyle Market Analyst - HF 5415.33 .U6 L54 - Reference 3rd Floor
- Market Research.com Academic > Demographics category
- Mintel Academic Market Research Reports
- Mintel Market Sizes
- The American Marketplace > LexisNexisTM Academic > select Sources > American Marketplace
- The Multicultural Economy 2013 (University of Georgia)
- Passport
- PsycINFO database > subject Descriptor = Consumer attitudes or consumer behavior or consumer research
- Purchasing Power Profiles & Workforce Density Data for All Census Tracts & Residential ZIP Codes in the U.S. - (Univ. of Wisconsin-Milwaukee Employment & Training Institute)
- Survey of Buying Power & Media Markets - HF 5415 .S342 - Reference 3rd Floor
- Target Market News: The Black Consumer Market Authority
- BMI Research
- Business Planet: Mapping the Business Environment (World Bank)
- Competitive Alternatives: KPMG's Guide to International Business Location
- Country Profiles - (via Kwintessential Language & Culture Specialists)
- Country Risk & Economic Research (Coface)
- EMIS: Emerging Markets Information Service
- Europa World Plus
- Europa World Year Book - D 904 .E93 - Reference 3rd Floor
- globalEDGE: Country Insights
- Government Documents Center - (University of Michigan MLibrary)
- IMF Country Reports
- OECD iLibrary
- Passport
- Political Risk Yearbook (via Business Source Complete) > to limit, add [country name] to search
- Business Source Complete > search SU Subject Terms = Marketing Channels
- Factiva > Dow Jones Intelligent Indexing > Subject = Supply Chain Management
- Search a [public] company by 10-K SEC filing
- Export.gov: Helpiing U.S. Companies Export
- Exporter Directory - (CA Dept. of Food & Agriculture)
- Exporters' Encyclopaedia (Dun & Bradstreet) - HF 3011 .E96 - Reference 3rd Floor
- Market Research Library (U. S. Commercial Service)
Forecasts, Business & Economic
- Budget and Economic Outlook - (U.S. Congressional Budget Office)
- BMI Research > select Country Forecasts or Industry Forecasts
- Conference Board Research Collection Online > Economics tab > also select Business Outlook and/or Economic Indicators
- The Livingston Survey (Federal Reserve Bank of Philadelphia)
- Monthly Economic Forecast - (Wachovia Securities)
- Passport
- Survey of Professional Forecasters - (Federal Reserve Bank of Philadelphia)
- UCLA Anderson Forecast for the Nation and California - Current Journal Issues - 2nd Floor
- World Economic Outlook Reports - (International Monetary Fund)
- Franchising.com
- Franchising.org
- Handbook of Successful Franchising - HF 5429.235 .U5 F74 1990 - Reference 3rd Floor
- Business.gov - Marketing & Advertising Resources
- CIA World Factbook
- Consumer Expenditure Survey
- Economic Research Service
- Export.gov
- Firstgov’s Business Data and Statistics
- Foreign Agriculture Service (USDA)
- International Demographic Database
- International Statistical Agencies
- Market Research Library (U. S. Commercial Service)
- Market Research Reports from Export.gov
- U.S. Census Bureau
- U.S. Small Business Administration
Industries — Data and Analysis, Overviews
- BMI Research > Industry Forecasts
- COMPUSTAT North America (WRDS) connect via Wharton Research Data Services (WRDS)
- Economic Census - (U.S. Census Bureau)
- Encyclopedia of American Industries (2 vols.) - HC 102 .E53 – Reference 3rd Floor
- Faulkner Advisory for Information Technology Studies - (“Marketplace” Reports detail IT industry trends)
- Industry Information Sources - (ValuationResources.com)
- Industry Survey Locator: American Industries - (Boston University Libraries)
- Mergent Horizon
- Mergent Industry Reports > Select Enter Mergent WebReports
- Mergent Online > Select Industry Reports tab
- Mergent’s [Moody’s] Industry Review - HG 4961 .M68 - Reference 3rd Floor
- Mintel Market Sizes
- Passport
- Standard & Poors Creditweek - HG 4501 .S7662 - Reference 3rd Floor
- Standard & Poors Industry Surveys - HG 4921 .S78s - Reference 3rd Floor - Industries Covered by S & P Industry Surveys
- U.S. Industry Snapshots - (IBISWorld)
- Value Line Investment Survey - HG 4501 .V249 - Permanent Reserve @ Loan Desk
- Yahoo! Finance Industry Center - Full Industry List
- The Wall Street Transcript
Market Research — Demographics / Psychographics
see also Consumers
- American FactFinder - (U.S. Census Bureau)
- CensusScope: Census 2000 Data, Charts, Maps, and Rankings - (University of Michigan)
- Community Sourcebook of ZIP Code Demographics - HA 203 .S66 - Reference 3rd Floor
- Demographics USA - County Edition - HF 5415.1 .D46 - Reference 3rd Floor
- Demographics USA - ZIP Edition - HF 5415.3 .D463 - Reference 3rd Floor
- Free ZIP Code Lookup - (ESRI Business Information Solutions
- Household Spending: Who Spends How Much on What - HC 110 .C6 O34 - Reference 3rd Floor
- Lifestyle Market Analyst - HF 5415.33 .U6 L54 - Reference 3rd Floor
- Market Research.com Academic > Demographics category
- The Multicultural Economy 2009: (University of Georgia)
- The Multicultural Economy 2008: America’s Minority Buying Power (University of Georgia)
- Purchasing Power Profiles & Workforce Density Data for All Census Tracts & Residential ZIP Codes in the U.S. - (Univ. of Wisconsin-Milwaukee Employment & Training Institute)
- Survey of Buying Power & Media Markets - HF 5415 .S342 - Reference 3rd Floor
- Target Market News: The Black Consumer Market Authority
Market Research — Reports, High Tech / Info Tech Focus
- ClickZ Stats (formerly CyberAtlas)
- eMarketer
- Faulkner’s Advisory for Information Technology Studies
- Forrester Research
- Gartner
- Nielsen/NetRatings - [some free content]
- Tekrati: The Industry Analyst Reporter - “Today's News on Tech Market Research”
Market Research — Reports, Other Products and Industries
- J.D. Power Consumer Center U.S. - [includes some free content]
- MarketResearch.com Academic
- Market Research Library (U. S. Commercial Service)
- Passport
- SMA: Sports Market Analytics
- Business Rankings Annual - HG 4057 .A353 - Reference 3rd Floor
- Business Source Complete > search Subject = “market share”
- Global Market Share Planner - HD 2757.15 G562 - Reference 3rd Floor
- Market Share Reporter - HF 5410 .M37 - Reference 3rd Floor
- Mintel Market Sizes
- Passport
- U.S. Market Trends & Forecasts - HF 5415.1 U8 - Reference 3rd Floor
- Mintel Market Sizes
- Passport
- U.S. Market Trends & Forecasts - HF 5415.1 U8 - Reference 3rd Floor
- Dictionary of Marketing Terms - (American Marketing Association)
- Direct Marketing Assocation
- Gower Handbook of Marketing (4th ed.) - HF 5415 .M2988 1995 - Reference 3rd Floor
- Internet Marketing Dictionary - (Marketingterms.com)
- KnowThis.com - Marketing Virtual Library
- Kotler on Marketing: How to Create, Win, and Dominate Markets - HF 5415.13 .K638 1999 - 1st Floor Stacks
- Marketing Information: A Strategic Guide for Business & Finance Libraries - HF 5415.2 .D49 2004 - Reference 3rd Floor & 1st Floor Stacks
- QuickMBA: Marketing
Marketing — Market Capitalization / “Market Cap,” Company
- COMPUSTAT Global & EMDB (WRDS) connect via Wharton Research Data Services (WRDS)
- Mergent Online
- Standard & Poor’s Stock Reports - HG 4907 .S72 - Reference 3rd Floor
- Yahoo! Finance
- Marketing Plan: A Handbook - HF 5415.13 .W66 2003 - 1st Floor
- Marketing Plan Outline - (QuickMBA: Marketing)
- Sample Marketing Plans - (MPlans.com)
- “Writing a Marketing Plan” tutorial - (KnowThis.com)
- Capital IQ
- The Deal Pipeline
- Nexis Uni > Business > Business News > Select a News Source = Mergers & Acquisitions
- Merger and Acquisition Sourcebook - HD 2746.5 .J87 - Reference 3rd Floor
- Mergermarket
- Mergerstat Review - HD 2741 .G88 - Reference 3rd Floor
- Weekly Corporate Growth Report via Business Source Complete
Private / Closely-Held Companies — Directories / Profiles
- America’s Largest Private Companies - (Forbes.com)
- AtoZDatabases
- Business Filings Databases, by State - (LLRX.com)
- Central Contractor Registration (CCR) Database - [companies with federal government contracts]
- D&B Million Dollar Directory - HF 5035 .D91 - Reference 3rd Floor
- Hoover’s Handbook of Private Companies - HF 5035 .H668 - Reference 3rd Floor
- LexisNexis Corporate Affiliations - HG 4057 .A1 D6 - Reference 3rd Floor
- Nexis Uni
> Business > Company Profiles - Source = U.S. Private Companies
- Ward’s Business Directory of U.S. Private and Public Companies - HG 4057 .A584 - Reference 3rd Floor
Private / Closely-Held Companies — General, Articles
- Business Source Complete
- Factiva
- “Going Private” - (U.S. Securities & Exchange Commission)
- Inc. 500 [fastest-growing privately-held companies] - ( Inc. Magazine)
- Nexis Uni > Business > Business News
- Regional Business News
- Business Rankings Annual - HG 4057 .A353 – Reference 3rd Floor
- Business Schools - Rankings (Univ. of Illinois at Urbana-Champaign)
- CensusScope: Census 2000 Data, Charts, Maps, and Rankings (University of Michigan)
- Employee Ownership 100 (National Center for Employee Ownership)
- Forbes Magazine Lists (Forbes.com)
- Fortune 500 (current)
- “List of Lists,” by Gary Price, at Special Issues.com
- Lists (Los Angeles Business Journal) - HD 2798 C2L6 - Reference 3rd Floor
- NationMaster.com
- ONCOR Real Estate Services - Market Reports - [free content is to the right of the Oncor login)
- Top 100 Business School Research Rankings™ - (University of Texas at Dallas School of Management)
- VARBusiness 500 - [largest Value-Added Resellers in info tech]
- Ward’s Business Directory of U.S. Private and Public Companies, vols. 7 & 8 - HG 4057 .A584 - Reference 3rd Floor
Real Estate - General; U. S. & International Market Profiles
- BuildingSearch
- California Real Estate (California Association of Realtors®) - Current Journal Issues – 2nd Floor
- CBRE - Research Center
- Cushman & Wakefield - Research Reports / Market Data
- DQNews: DataQuick Real Estate Headlines & Statistics
- DataQuick CD-ROM Property Data: Los Angeles County (“Property Pro CD”) - CD-ROM HD 1389.5 .U6 D38 - YRL (Young Research Library) Reference Electronic Resources Area
- Existing Home Sales–Monthly Data for U.S. & Regions - National Association of Realtors®
- Field Guide to Directory of RE Research Centers - National Association of Realtors®
- Foreign Investment in U.S. Real Estate - National Association of Realtors®
- Global Real Estate Project - Burns School of RE and Construction Management, Univ. of Denver
- Income/Expense Analysis: Office Buildings - HD 1393.55 .I52 - Reference 3rd Floor
- International Real Estate Market Reports (Colliers International)
- International Real Estate Review metasite - Links (California State University, Fullerton)
- Jack Brause Real Estate Library - Research Guides (New York University)
- Julien J. Studley, Inc. - Research & Ideas > Search Research & Documents
- NAI Global
- National/Global Executive Office Space Search - (Society of Industrial & Office Realtors®)
- Newmark, Grubb, Knight & Frank - Research
- ONCOR Real Estate Services - Selected Market Reports - [free content is to the right of the Oncor login)
- Office Space / Office Market Information - (OfficeFinder.com)
- Real Estate & Construction Report (Real Estate Research Council of Southern California) - Current Journal Issues - 2nd Floor
- The Real Estate Library
- Worldwide Leasing Guidelines - (Colliers International)
- Yahoo! Real Estate - Home Values & Prices
Statistics - Finding Tools / General Compilations
see also Market Share; Market Size; Rankings
- Africa Development Indicators
- Business Statistics of the United States - HC 101 .A13122 – Reference 3rd Floor
- Counting California - (University of California Digital Library)
- Fedstats: The Gateway to Statistics from Over 100 U.S. Federal Agencies
- FRASER™ (Federal Reserve Archival System for Economic Research)
- FRED® (Federal Reserve Economic Data)
- Global Development Finance
- Global Financial Data
- IES (International Economic Statistics) Database - (Federal Reserve Bank of St. Louis)
- International Financial Statistics (IMF)
- NationMaster
- OFFSTATS: Official Statistics on the Web - (University of Auckland Library)
- Passport
- Rand California
- Statistical Abstract of the United States, 1878-2007 - (U.S. Census Bureau)
- Statistical Abstract of the United States - HA 202 - Reference 3rd Floor
- Statistical Reference Index (“SRI”) - Z 7554.U5 S79 - Reference 3rd Floor
- Statistical Resources on the Web - (University of Michigan Library Documents Center)
- Statistics Sources - Z 7551 .S84 - Reference 3rd Floor
- UN Demographic and Social Statistics
- UN Industrial Development Organization
- World Development Indicators (WDI)
Supply Chain Management / Logistics / Operations Management
see also Distribution Channels
- American Wholesalers and Distributors Directory - HF 5421 .A615 2004 - Reference 3rd Floor
- Blackwell Encyclopedic Dictionary of Operations Management - HD 30.15 B53 1997, vol. 10 - Reference 3rd Floor
- Freight Shipping Quotes (freightquote.com) - (requires free registration)
- Google Directory - Business - Wholesale Trade - Directories
- Operations Management (Free Management Library, Management Assistance Program for Nonprofits)
- Operations Research/Management Science - HD 20 .O63 - Reference 3rd Floor
- Supply Chain Knowledge Base (IT Toolbox)
- SupplyChainBrain.com
- Trans-Directory.com: Listings of Transportation and Related Providers
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- BMI Research
> Select Service “Country Intelligence” [for country SWOT analyses]
- Business Source Complete
> Company Profiles > Company Name
- How to do a SWOT Analysis: Strategic Planning Made Easy (Management for the Rest of Us.com)
- SWOT Analysis Tutorial (New Mexico State University College of Business)
Marketing Programs in Business Schools
- List of schools from GradSchools.com
- Boston University School of Management
- Center for the Advancement of Marketing and Social Science- (Clemson University)
- Dallas Baptist University
- DePaul University
- Fisher College of Business - (Ohio State University)
- Fox School of Business - (Temple University)
- Fuqua School of Business - (Duke University)
- Georgia Tech College of Management
- Haas School of Business Ph.D. - (UC Berkeley)
- Hagan School of Business - (Iona)
- Harvard Business School
- Johns Hopkins MS in Marketing
- LeBow College of Business - (Drexel University)
- Lundquist College of Business - (University of Oregon)
- Mays Business School - (Texas A&M)
- McCombs School of Business - (Universityof Texas at Austin)
- R.H. Smith School of Business - (University of Maryland)
- Ross School of Business - (University of Michigan)
- Rutgers Business School - (The State University of New Jersey)
- Stuart School of Business - (Illinois Institute of Technology)
- Tepper School of Business - (Carnegie Mellon)
- Tippie School of Management - (University of Iowa)
- Warrington Ph.D. Program - (University of Florida)
- Wharton - (University of Pennsylvania)
- Whitman School of Management - (Syracuse University)
Faculty Research
- E. J. Ourso College of Business - (Louisiana State University)
- Lundquist College of Business - (University of Oregon)
- McCombs School of Business - (University of Texas at Austin)
- R.H.Smith School of Business - (University of Maryland)
- Stanford University School of Business
- Warrington - (University of Florida)
- Wharton - (University of Pennsylvania)
Library Research Resources
- Advertising and Branding Research Guide - (Harvard Business School)
- Advertising and Marketing Industries - (University of Pennsylvania)
- Demographics and Consumer Behavior - (Harvard Business School)
- Market Segmentation - (Library of Congress)
- Marketing - (Georgia State University Library)
- Marketing - (LSU Libraries)
- Marketing - (Santa Monica Public Library)
- Marketing - (University of Wolongong)
- Marketing Information Resources - (Simon Fraser University Library)
- Marketing Research Guide - (UC Berkeley)
- Marketing Resources - (USC)
- Marketing Strategies and Channels - (Harvard Business School)
- Subject Resources for Marketing Research - (University of British Columbia)
Advertising Quotes: University of Texas at Austin, Department of Advertising
- Academic Marketing Associations And Groups
- Advertising Association - (UK)
- American Association for Public Opinion Research
- American Association of Advertising Agencies
- American Marketing Association
- American Statistical Association
- The Association for Consumer Research
- Business Marketing Association
- The Association for Consumer Research
- ClickZ Network: Solutions for Marketers
- The Council for Marketing and Opinion Research, Inc.
- Direct Marketing Association
- European Society for Opinion and Marketing Research (ESOMAR)
- Informs Society for Marketing Science
- International Advertising Association
- International Council of Shopping Centers
- Marketing Research Association
- Marketing Science Institute
- National Association of Manufacturers
- National Automotive Dealers Association
- Outdoor Advertising Association of America
- Population Reference Bureau
- Society for Consumer Psychology
- Television Bureau of Advertising
- World Association for Public Opinion Research
- About.com’s Marketing Glossary
- Glossary of Marketing Research Terms
- KnowThis.com
- Marketing Terms.com
- Quirks Marketing Research: Glossary
- Rutgers Business School
- UCLA Anderson School Working Papers
Page last modified March 4, 2019