About Us
The Morrison Family Center for Marketing and Data Analytics is a global resource center for academics and practitioners, providing data and analytical tools to advance the understanding of consumer markets and behaviors. The center interfaces with the practicing marketing community and professional activities in this rapidly expanding field.

“This center will support visiting scholars and Ph.D. students’ interaction across disciplines. It will also offer funding for faculty and Ph.D. student research and conference participation to enhance the impact of research in the marketing field.”
Don Morrison
UCLA Anderson professor emeritus
Learn More About...