About Us

About Us

The Morrison Family Center for Marketing and Data Analytics is a global resource center for academics and practitioners, providing data and analytical tools to advance the understanding of consumer markets and behaviors. The center interfaces with the practicing marketing community and professional activities in this rapidly expanding field.

“This center will support visiting scholars and Ph.D. students’ interaction across disciplines. It will also offer funding for faculty and Ph.D. student research and conference participation to enhance the impact of research in the marketing field.”

Don Morrison
UCLA Anderson professor emeritus

Center Leadership


How We Came to Be


The Morrison Center is made possible through a very generous donation from Donald Morrison, UCLA Anderson professor emeritus, and his wife, Sherie Morrison, UCLA distinguished professor of microbiology, immunology and molecular genetics. The Morrisons are long-time supporters and academic leaders of UCLA, providing funding for a number of the university's most critical areas of need. They generously support athletics, biomedical sciences and UCLA Anderson, where both of their daughters earned their MBAs.