Date | Event |
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May 17, 2023 |
Lunch and Learn with Kyle Iwamoto, Vice President of Member Growth and Global Digital Merchandising at Dollar Shave Club Direct-to-consumer (DTC) brands have grown in popularity in recent years, thanks to the ease of online advertising and the ability to reach customers without intermediaries. While most of the focus has been placed on measuring new customer growth rates and managing customer acquisition costs, for a DTC brand to be successful in the long run, customer retention is equally, if not more, important. In a scenario where losing money on the first order is the norm, profitability relies on existing customers. |
March 15, 2023 |
Product Marketing AMA with PMM Director @ Salesforce Interning in a product marketing role this summer? Entering a product marketing role full-time? |
February 1, 2023 |
Data-Driven Customer Retention - Zoom Webinar Successfully managing customer lifetime value involves both customer acquisition and customer retention. While good progress has been made in many marketing settings in measuring and managing customer acquisition costs, customer retention often gets less attention. Yet, when asked, most customers say companies could do more to retain them, and most executives say they are disappointed with how well their companies manage retention. |
May 4, 2022 |
Achieving Excellence in Customer Experience: Opportunities (and Challenges) for Today’s Marketing Executives The consumer journey is coming of age. Marketers are increasingly focused on enhancing customer experience, managing well beyond the purchase funnel to the entire set of touchpoints between brand and consumer. State-of-the-art analytics, dashboards, and systems are becoming essential for brands to compete over the entire consumer journey. In this webinar you will hear from senior executives who are industry thought leaders in this domain. Learn about the bottom-line impact that best practices are having alongside the very real challenges to implementing best practice in customer experience management. |
April 1, 2022 |
Evolve Conference 2022: Walking the Edge of Retail The Evolve Conference is the biggest school-sponsored retail conference on the West Coast. This event brings together industry leaders in the Los Angeles area to share knowledge with both their peers and students on current topics at the forefront of the industry. We are thrilled to bring retail enthusiasts together in person for this year’s meeting of the minds in UCLA Anderson’s new state-of-the-art facility. |
October 8-9, 2021 |
Quantitative Marketing and Economics Conference Quantitative Marketing and Economics (QME) announces the 2021 conference, co-sponsored by Chicago Booth Kilts Center for Marketing and the UCLA Morrison Center for Marketing and Data Analytics.. This annual conference features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area. The conference format will encourage in-depth discussion of research using a "single track," allowing sufficient time for presentations and discussants. Please note that attendance by PhD students is most suitable for those within one or two years of degree completion.. |
February 18-19, 2021 |
Evolve Conference 2021: Writing A New Chapter 2021 Retail isn’t dying; it’s evolving. The COVID-19 pandemic has sent retailers across the globe into a tailspin, spurring evolution faster than ever. Retail has always been in a constant state of change, but in 2021 it finds itself at an inflection point. Contributing $5 trillion to the U.S. economy, retail is an integral part of our society. We need to understand how the lessons learned thus far can be incorporated into retailers’ business models. How can we meet consumer demands innovatively and write a new chapter? What changes are essential in this new age, and how can we continue to grow responsibly? |
November 10, 2020 |
Using Data to Create Transformational Products and Services |
October 9-11, 2020 |
QME Conference 2020 |
June 2, 2020 |
Digital Advertising During the Pandemic: How Covid-19 is Impacting Advertising Strategy & Practice for Digital Marketers As president of the Americas at Google, Allan Thygesen leads the company’s advertising business in North and South America. Prior to this role, Thygesen was president of Google Marketing Solutions, overseeing the global mid-market and small-advertiser business, which serves millions of customers and agencies worldwide. He is a sought-after voice in the technology industry and presently serves as a lecturer at the Stanford Graduate School of Business, as an outside director for RingCentral, and on the advisory boards of Stanford's Institute for Economic Policy Research and Stanford's Institute for Research in the Social Sciences. |
February 21, 2020 |
Evolve 2020: The Changing Consumer Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
Friday, June 7 – Saturday, June 8, 2019 |
Consumer Search and Switching Costs Workshop Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
February 22, 2019 |
Evolve 2019: Retail Reimagined Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
Wednesday May 16, 2018 - Friday May 18, 2018 | Theory and Practice of Marketing (TPM) Conference The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substative problems and focuses on narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of substative focus not only threaths to make our field irrelevant, but also undermines the legitimacy of research at business schools. Learn More About TPM Learn More About The Conference |
February 23, 2018 | Retail Business Association Evolve Conference In today's world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm - and often, expected. Consumers demond the most convenient experience, which often melds the digital and physical shopping worlds. Learn More |
March 4, 2017 | Retail Business Association Evolve Conference: The Connected Consumer |
February 9, 2017 | MSI Conference: Harnessing Marketing Analytics for Business Impact How can firms deploy analytics beyond advertising to innovation, distribution, and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies on these questions:
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