Date | Event |
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October 8-9, 2021 |
Quantitative Marketing and Economics Conference Quantitative Marketing and Economics (QME) announces the 2021 conference, co-sponsored by Chicago Booth Kilts Center for Marketing and the UCLA Morrison Center for Marketing and Data Analytics.. This annual conference features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area. The conference format will encourage in-depth discussion of research using a "single track," allowing sufficient time for presentations and discussants. Please note that attendance by PhD students is most suitable for those within one or two years of degree completion.. |
February 18-19, 2021 |
Evolve Conference 2021: Writing A New Chapter 2021 Retail isn’t dying; it’s evolving. The COVID-19 pandemic has sent retailers across the globe into a tailspin, spurring evolution faster than ever. Retail has always been in a constant state of change, but in 2021 it finds itself at an inflection point. Contributing $5 trillion to the U.S. economy, retail is an integral part of our society. We need to understand how the lessons learned thus far can be incorporated into retailers’ business models. How can we meet consumer demands innovatively and write a new chapter? What changes are essential in this new age, and how can we continue to grow responsibly? |
November 10, 2020 |
Using Data to Create Transformational Products and Services |
October 9-11, 2020 |
QME Conference 2020 |
June 2, 2020 |
Digital Advertising During the Pandemic: How Covid-19 is Impacting Advertising Strategy & Practice for Digital Marketers As president of the Americas at Google, Allan Thygesen leads the company’s advertising business in North and South America. Prior to this role, Thygesen was president of Google Marketing Solutions, overseeing the global mid-market and small-advertiser business, which serves millions of customers and agencies worldwide. He is a sought-after voice in the technology industry and presently serves as a lecturer at the Stanford Graduate School of Business, as an outside director for RingCentral, and on the advisory boards of Stanford's Institute for Economic Policy Research and Stanford's Institute for Research in the Social Sciences. |
February 21, 2020 |
Evolve 2020: The Changing Consumer Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
Friday, June 7 – Saturday, June 8, 2019 |
Consumer Search and Switching Costs Workshop Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
February 22, 2019 |
Evolve 2019: Retail Reimagined Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more. Learn More About the Event |
Wednesday May 16, 2018 - Friday May 18, 2018 | Theory and Practice of Marketing (TPM) Conference The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substative problems and focuses on narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of substative focus not only threaths to make our field irrelevant, but also undermines the legitimacy of research at business schools. Learn More About TPM Learn More About The Conference |
February 23, 2018 | Retail Business Association Evolve Conference In today's world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm - and often, expected. Consumers demond the most convenient experience, which often melds the digital and physical shopping worlds. Learn More |
March 4, 2017 | Retail Business Association Evolve Conference: The Connected Consumer |
February 9, 2017 | MSI Conference: Harnessing Marketing Analytics for Business Impact How can firms deploy analytics beyond advertising to innovation, distribution, and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies on these questions:
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