
Faculty Advisors
Many of our advisors have directed and provided consulting services to leading companies all over the world in addition to their academic accomplishments, and so both our students and our partner organizations benefit from their wealth of expertise. They are chosen both for their skills as generalists and for their specialties.

Derek Alderton
Adjunct Lecturer, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Entertainment, Consulting
Derek Alderton founded Alderton Business Services in 2003, after 10 years with McKinsey & Company, to provide more personal service to entrepreneurial companies. He has led studies in aerospace, financial services, health care, property development, technology and all areas of media and entertainment. He has worked in 22 countries, leading teams of over 100 people on transactions as large as $12 billion. He is one of the leading experts on the business impact of technology on traditional media.
Alderton teaches part time at UCLA Anderson, where he designed and continues to teach “Entertainment Strategy.” He has spoken at numerous conferences and has been published multiple times. He is a chartered accountant (CPA equivalent).
Email:
derek.alderton@anderson.ucla.edu
Education
MBA, UCLA Anderson School of Management
Law and Economics, University of Sydney
Diploma in Finance, Securities Institute of Australia

Bill Cockrum
Adjunct Professor, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Banking, Entrepreneurship, Finance, Leadership, Venture Capital
Bill Cockrum has won numerous teaching awards, including recognition as the top entrepreneurial professor in the nation in a survey conducted by Business Week in 1996. He has become a legend for a case-study entrepreneurial finance class he has taught for more than 30 years, teaching students the ins and outs of acquiring and sustaining the financing for organizations.
Prior to joining the UCLA faculty, Cockrum spent 25 years in financial services, initially as a marketer and last as CFO/CAO and one of the top senior officers at Becker Paribas Inc. a 3,000-employee investment banking firm. When the company was sold to Merrill Lynch in 1984, Cockrum began his second career as a consultant to chief executive officers. He serves as a consultant in a variety of industries on issues such as organization structure, strategy, marketing, finance and administration.
Shortly after starting consulting, Cockrum in 1985 joined UCLA Anderson and in 1988 became a full-time professor, teaching students the business and finance skills needed to succeed as entrepreneurs. He has taught at UCLA Anderson for more than 30 years. He currently teaches courses on entrepreneurial finance, leadership and business ethics, real-world challenges leaders face and investment management. To date, more than 7,000 students have passed through his classroom. He also is a member of the school's Board of Visitors, the Anderson Alumni Board, the advisory board of the Price Center and the advisory board of the Fink Center, as well as a former member of the UCLA Foundation investment committee and a governor of the foundation.
Cockrum is also a member of the advisory board of the Cranfield School of Management in Cranfield, England, as well as a visiting professor and a member of the advisory board of the Betteny Centre for Entrepreneurship at Cranfield University. He was also a visiting professor at Warwick Business School in Coventry, England, from 2004 to 2013, where he won teaching awards in each year from 2005 to 2012. Currently, Cockrum is a professor and member of the business school’s advisory board at Trinity College Dublin, where he was awarded the top teaching award by students in 2016.
Phone: (310) 825-2985
Email:
bill.cockrum@anderson.ucla.edu
Education
MBA, Harvard University

Constança Esteves-Sorenson
Adjunct Professor, UCLA Anderson School of Management
AREAS OF EXPERTISE: Banking, Entrepreneurship, Finance, Leadership, Venture Capital
Constança Esteves-Sorenson joined the UCLA Anderson School of Management in 2020 from the Yale School of Management, where she was a senior lecturer. Esteves-Sorenson studies behavioral, labor and personnel economics, and her training is in economics and econometrics. Her current research explores how hiring, compensation and retention policies affect employee and firm performance. Her work has been published in peer-reviewed journals such as The Review of Economics and Statistics, Management Science and The Economic Journal, and has garnered media attention from Financial Times and The Economist. Prior to academia, she worked for Procter & Gamble and the Boston Consulting Group.
Email:
constanca.esteves-sorenson@anderson.ucla.edu
Education
Ph.D., Business and Public Policy, 2009, UC Berkeley Haas School of Business
M.A.; Economics, Econometrics and Economic Theory; 2006; UC Berkeley
MBA, 1999, Stanford Graduate School of Business
B.A., Finance, 1994, Institute of Managerial Sciences, Lisbon University, Portugal

Brian Farrell
Lecturer, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Digital Entertainment, Gaming
Since 2014, Brian Farrell has taught “Managing Disruptive Technologies and Business Models” and “Gaming: The State of Play.” He also co-teaches “Ethics and Leadership” and “Issues Leaders Face” with Bill Cockrum and serves as an advisor to the Applied Management Research program.
For over 17 years, Farrell led THQ Inc., a global digital entertainment company and developer and publisher of interactive entertainment experiences, as its chairman and CEO.
Under Farrell’s leadership, THQ grew its revenue from $19 million in 1994 to over $1 billion by 2008, and expanded its global footprint to sell and market its games in more than 75 countries. He also drove the expansion of THQ’s internal product development capabilities to over 16 studios, which resulted in the development of hit game brands Saints Row, Company of Heroes, Darksiders, Homefront and the popular MX franchise. During Farrell’s tenure, THQ managed the interactive entertainment brands for such well-known franchises as Disney/Pixar, World Wrestling Entertainment, the Ultimate Fighting Championship and Nickelodeon. He also spearheaded THQ’s digital strategies, including mobile and online games, and has been a strong proponent of emerging cloud gaming technologies.
In addition, Farrell has served as chairman of the Entertainment Software Association, the industry’s trade association. He has also served as co-chairman of the industry’s charitable foundation, which has raised over $10 million for children’s charities. He has served as chairman of the Price Center for Entrepreneurship & Innovation at the UCLA Anderson School of Management and is a member of the school’s Board of Visitors.
Farrell joined THQ in April 1991 as vice president, chief financial officer and treasurer, and was appointed to his current position in January 1995. Prior to joining THQ, he was vice president and chief financial officer of Hotel Investors Trust. Previously, he was employed by Deloitte & Touche LLP. Farrell holds a bachelor’s degree from Stanford University and an MBA from the UCLA Anderson School of Management.
Email:
bfarrell788@gmail.com
Education
MBA, UCLA Anderson School of Management

Michael Montgomery
Lecturer, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Mergers, Strategy, Advising, Investment Banking, Media and Technology, Corporate Development
Michael J. Montgomery is an advisor and investor in early-stage companies, an active board member and a lecturer at the UCLA Anderson School of Management. Montgomery was the co-founder and president of Montgomery & Co. LLC, a boutique investment bank focused on media and technology, from 2000 through 2013. It specialized in mergers and acquisitions and equity financings for private and public companies, and became known for its focus on the intersection of media and technology. Montgomery & Co. merged its operations into Signal Hill in 2013.
Prior to Montgomery & Co., Montgomery served as president and CEO of Sega GameWorks LLC, a joint venture between Sega, Universal Studios and DreamWorks. It owned and operated family entertainment centers across the United States.
Prior to joining Sega GameWorks, Montgomery was a partner and senior executive of DreamWorks SKG from 1995 to 1996. He was the lead executive for the company’s $900-million equity raise in 1995. He also led its real estate efforts to secure land to build its studio in Glendale and its attempted studio at Playa Vista.
Montgomery joined DreamWorks after a nine-year career at The Walt Disney Company. As assistant treasurer and then vice president and treasurer, he was responsible for numerous innovative financing arrangements conceived and executed for Disney. This includes the $720-million non-recourse advance for the royalties of Tokyo Disneyland, the first large royalty financing conceived for intellectual property. He was also instrumental in Silver Screen 2, 3 and 4, and the $600-million Touchwood film financing. He also proposed and then played a key role in the execution of the initial public offering of Euro Disney in 1989. Upon returning from Paris, he conceived of the first bond with a return indexed to an unrelated security or index. The $927-million zero coupon bond indexed into Euro Disney’s stock value pioneered, via the SEC and Wall Street, the use of derivative-like structures imbedded in bonds. In 1993, he moved to Paris to serve as directeur general and CFO of Euro Disney, where he played an important role in a difficult financial and operational restructuring.
Before joining Disney, Montgomery worked at ARCO in its treasury organization. From 1980 to 1984, he also served as CFO and later president of Arco Solar Europe, a subsidiary of Arco Solar, in Milan, Italy, and later in London. At that time, Arco Solar was the largest solar photovoltaic company in the world.
Montgomery has been a director of Synacor Inc. since December 2011. He was a director of DreamWorks Animation SKG from July 2006 thorough to its sale in August 2016. He chairs the audit committee for Synacor and had the same role at DreamWorks. He is also on the boards of Seriously, Air Bud Entertainment, Open Methods and M3Bio, all private companies.
Montgomery received an MBA from the Amos Tuck School at Dartmouth College (1977), where he earned a B.A., magna cum laude (1976), as a Rufus Choate Scholar.
Phone: (310) 463-1389
Email:
michael.montgomery@anderson.ucla.edu
Education
MBA, Dartmouth College, Tuck School of Business
B.A., Economics, Dartmouth College

Paul Park
Lecturer & Senior Faculty Advisor, AMR, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Business Law, Nonprofit Law and Management, Social Entrepreneurship
Paul S. Park is a lecturer at the UCLA Anderson School of Management, where he serves as a faculty advisor for the Applied Management Research program, the Global Access Program and the Strategic Management Research program. Park’s field research projects have focused on international and social impact clients with a variety of business objectives, including venture initiation, market entry, marketing strategy and supply chain management. Park also a lecturer at the UCLA International Institute, where he teaches courses on social entrepreneurship and international business.
Park is a principal of Bethel Counsel PC and provides corporate law and general counsel services to startup, real estate and social enterprise clients. His practice areas include venture initiation, corporate compliance and contract negotiation. Current and past clients have worked in the following industries: technology, health care, real estate development, retail, media, education and social services.
Park previously worked with the Cesar Chavez Foundation, a California 501(c)(3) nonprofit organization, in a variety of executive capacities, including executive director, general counsel and chief operating officer. He began his career at the global law firm of O'Melveny & Myers LLP, working on secured lending transactions, venture capital financings and mergers and acquisitions.
Park is admitted to practice in the State of California, and holds a JD from the University of California, Los Angeles, School of Law, where he served as an editor for the UCLA Law Review. He also received an MBA from the Anderson School of Management at the University of California, Los Angeles, where he was awarded a Global Access Program Fellowship. Paul earned an AB with distinction in History from Cornell University in Ithaca, New York.
Park was previously appointed by Los Angeles Mayor Antonio Villaraigosa to serve as the president of the City of Los Angeles’ Board of Neighborhood Commissioners. He is also a past president and board member of the Korean American Bar Association of Southern California. He is an active member of the State Bar of California as well as the Los Angeles County Bar Association, and he serves on the board of a number of nonprofit organizations.
Phone: (310) 825-8388
Email:
paul.park@anderson.ucla.edu
Education
MBA, UCLA Anderson School of Management
J.D., UCLA
A.B., Cornell University

Bruce Rothman
Co-Managing Member of KOAR Institutional Advisors LLC and Founding Principal of Storage Etc. LLCAREAS OF EXPERTISE: Real Estate Finance, Real Estate Development, Real Estate Investment
Bruce H. Rothman is the co-managing member of KOAR Institutional Advisors LLC and founding principal of Storage Etc. LLC, and has been involved in the real estate industry for over 30 years. Prior to entering the real estate industry, Rothman practiced corporate securities and real estate law in Los Angeles. He has been involved in the acquisition or development of approximately $1.5 billion of income-producing real estate in the United States, including office, retail, residential, hotel self-storage and mixed-use.
Rothman, a Los Angeles native, received a bachelor's degree in psychology from UCLA (1976) and a J.D. from the Gould School of Law at the University of Southern California (1982). He is a member of the California State Bar, is admitted to practice law in all California courts and is a licensed real estate broker in California.
Phone: (323) 966-4989 #1
Email:
bhr@koarllc.com
Education
B.A., UCLA
J.D., University of Southern California Gould School of Law

Bill Seeger
UCLA Anderson School of ManagementAREAS OF EXPERTISE: Finance, Automotive, Aerospace, Energy, Electronics
Bill Seeger developed his global financial experience at TRW, where he spent 30 years in the automotive, aerospace, energy and electronics sectors. Seeger held positions as division CFO, corporate treasurer, VP finance – automotive, VP finance – aerospace and VP planning and analysis. During the past 11 years at GKN plc, a U.K. automotive and aerospace company, he was the CFO of the aerospace division, president and CEO of propulsion systems and CFO, as well as a member of the company’s board. He lived in the U.K. for seven years.
Seeger currently is on the board of directors of Smiths Group as well as on the board of Spectris plc, both U.K. engineering and industrial companies. He has been a visiting professor at UCLA Anderson since January 2015.
Seeger and his family live in Newport Beach, Calif.
Phone: (440) 220-2085
Email:
bill.seeger@gmail.com
Education
MBA, UCLA Anderson School of Management
B.A., Economics, UCLA

Stephen Spiller
Associate Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Behavioral Decision Theory, Consumer Behavior, Consumer Financial Decision Making, Intertemporal Choice, Planning, Psychology of Money
Stephen Spiller is an associate professor of marketing and behavioral decision making at the UCLA Anderson School of Management, where he has been on the faculty since 2011. Miller’s research examines the psychology of fundamental economic concepts. This includes how and when people consider their opportunity costs, how they plan for the future, how they reason about product differentiation and how they think about stocks versus flows. He also works to translate and disseminate best practices in data analysis for behavioral researchers. His work has been published in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science and Journal of Consumer Psychology. He was named a 2017 MSI Young Scholar and was a finalist for the Journal of Marketing Research’s William F. O’Dell Award in 2018. Miller received his Ph.D. in marketing from Duke University and his B.A. in psychology and economics from the University of Virginia.
Phone: (310) 206-4879
Email:
stephen.spiller@anderson.ucla.edu
Education
B.A., Psychology and Economics, University of Virginia
Ph.D., Marketing, Duke University

Andres Terech
Adjunct Associate Professor of Marketing, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Marketing Research, Marketing Strategy, Retailing, Salesforce Management, Distribution Channels
Andres Terech is an adjunct associate professor of marketing at UCLA Anderson School of Management, where he has been voted teacher of the year by both Anderson’s full-time and executive MBA students. Before joining UCLA, Terech was a member of the faculty at IAE Business School, Universidad Austral in Buenos Aires, Argentina.
Terech teaches courses in marketing strategy, salesforce management, distribution strategy, retail management, price policies and marketing management. He has also taught in numerous marketing executives programs, both in the U.S. and at business schools in Spain, Mexico, Chile, Peru and Ecuador. In addition to teaching marketing courses, he coaches teams in the Applied Management Research program and teaches global immersion courses in Latin America countries.
Terech’s research interests include modeling consumer choice behavior and competitive market structure, franchising, retailing and pricing strategy. His work has been published in scholarly journals and specialized business publications such as Marketing Letters, Case Research Journal and Harvard Business Review.
Terech’s consulting experience covers several marketing challenges, such as new product launches, marketing plans and growth strategies; promotion and communication programs; and feasibility analysis. He has advised clients in a variety of industries, including retailing, agribusiness, financial services, textile and automobile. He is on the advisory board of startup companies. Before becoming an academic, he worked for Accenture.
Terech received his Ph.D. in marketing from the UCLA Anderson School of Management, an MBA from Universidad Austral and a BA in business administration from Universidad de Buenos Aires.
Phone: (310) 206-4170
Email:
andres.terech@anderson.ucla.edu
Background/Education
B.A., Business Administration, Universidad de Buenos Aires
MBA, Universidad Austral
Ph.D., Marketing, UCLA Anderson School of Management

Constança Esteves-Sorenson
Adjunct Professor, UCLA Anderson School of ManagementAREAS OF EXPERTISE: Executive Coaching, Leadership Development, Network Management
John Ullmen, Ph.D., is a continuing lecturer at the UCLA Anderson School of Management. He has taught for 15 years across the MBA, FEMBA, EMBA and executive education programs.
Ullmen received the Teaching Excellence Award from the executive MBAs, which recognizes “the faculty member who has had the most positive impact on you, contributing to your knowledge, business acumen and world view.”
Several global executive search firms, along with private equity firms and other organizations, ask Ullmen to coach senior leaders in their current roles or as they transition into next-level roles.
Over the past two decades, Ullmen has conducted hundreds of in-depth executive coaching engagements with leaders across a wide range of Fortune 500 firms and industry leaders in technology, media, entertainment, consumer products, health care, biotech, finance, banking, real estate, professional services, construction, defense and government.
Ullmen’s book, Real Influence: Persuade Without Pushing and Gain Without Giving In, was selected as one of the “Top 30 Books in Business” of the year by the leading business executive summary firm, and is in print around the world in many languages.
Ullmen’s writing also has been featured in Harvard Business Review, on MSNBC, in the Los Angeles Times and at other major media outlets.
Ullmen’s video programs on LinkedIn Learning have millions of paid views, have been selected for featured lists and have been translated into multiple languages. Programs include Executive Leadership, Developing Executive Presence, Influencing Others, Mindfulness, Communication Foundations, Connecting with Executives, Executive Coaching and Working with an Executive Coach.
Ullmen is a frequent speaker on leadership, executive presence and influence.
Ullmen began his career as an officer in the U.S. Air Force, where he served as a lead systems engineer for a global Joint Chiefs of Staff intelligence program.
Phone: (310) 266-1559
Email:
john.ullmen@anderson.ucla.edu
Education
Ph.D., Organizational Behavior, UCLA Anderson School of Management
MPP, Harvard University
B.S., Engineering Mechanics, U.S. Air Force Academy

William Yu
Economist, Anderson Forecast, UCLA Anderson School of Management ForecastAREAS OF EXPERTISE: Economics, Forecasting, Data Analytics, U.S.–China Economies, Housing Markets, Human Capital
William Yu joined the UCLA Anderson Forecast in 2011 as an economist. At Forecast, Yu focuses on economic modeling, forecasting and the Los Angeles economy. He also conducts research on and forecasts for China’s economy and its relationship with the U.S. economy. His research interests include a wide range of economic and financial issues, such as time series econometrics, data analytics, housing markets, human capital and innovation.
Yu teaches business forecasting, predictive analytics and data science courses at the UCLA Anderson School of Management and UCLA Extension. In 2019, he received the distinguished instructor award for digital technology from UCLA Extension. He also serves as a faculty advisor for the Applied Management Research program at UCLA Anderson.
Yu has published over a dozen research articles in Journal of Forecasting, International Journal of Forecasting, Journal of International Money and Finance and others. He also wrote op-ed articles in the Los Angeles Times and other newspapers. He developed the City Human Capital Index and the Los Angeles City Employment Estimate, and he wrote the quarterly U.S.–China economic report. He has been cited in the local, national and overseas media frequently, including the Wall Street Journal, Los Angeles Times, New York Times, Washington Post, Time, Bloomberg, CBS Money Watch, Al Jazeera, U-T San Diego, Los Angeles Daily News, Los Angeles Daily Breeze, Straits Times, NBC, ABC, CNBC, CNN and NPR, as well as various Chinese and Korean media. He was invited as a speaker for various events, including the annual Wilbur K. Woo Greater China Business Conference, Cathay Bank economic outlook luncheons and National Association for Business Economics conferences.
Yu received his bachelor’s degree in finance from National Taiwan University in 1995 and was an analyst in Fubon Financial Holding in Taipei from 1997 to 2000. In 2006, he received his Ph.D. in economics from the University of Washington, where he was also an economics instructor and won two distinguished teaching awards. In 2006, he worked for the Frank Russell Investment Group for Treasury and corporate yields modeling and forecasting. From 2006 to 2011, he served as an assistant and an associate professor of economics at Winona State University, where he taught courses including forecasting methods, managerial economics, international economics, and macroeconomics.
Phone: (310) 825-7805
Email:
william.yu@anderson.ucla.edu
Education
Ph.D., Economics, University of Washington
B.S., Finance, National Taiwan University
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