Faculty Advisors

Our experienced faculty advisors support our students throughout the six-month AMR project.

Each team is assigned a faculty advisor who works closely with the team to monitor progress, review documents and presentations, and encourage academic and professional growth. The faculty advisor does not directly manage the interface with companies - that is the purview of the student team.

Many of our advisors have directed and provided consulting services to leading companies all over the world in addition to their academic accomplishments, and so both our students and our partner organizations benefit from their wealth of expertise. They are chosen both for their skills as generalists and for their specialties.

Faculty Advisors

Brian Farrell

Lecturer, UCLA Anderson School of Management

AREAS OF EXPERTISE: Digital Entertainment, Gaming

Since 2014, Brian Farrell has taught “Managing Disruptive Technologies and Business Models” and “Gaming: The State of Play.” He also co-teaches “Ethics and Leadership” and “Issues Leaders Face” with Bill Cockrum and serves as an advisor to the Applied Management Research program.

For over 17 years, Farrell led THQ Inc., a global digital entertainment company and developer and publisher of interactive entertainment experiences, as its chairman and CEO.

Under Farrell’s leadership, THQ grew its revenue from $19 million in 1994 to over $1 billion by 2008, and expanded its global footprint to sell and market its games in more than 75 countries. He also drove the expansion of THQ’s internal product development capabilities to over 16 studios, which resulted in the development of hit game brands Saints Row, Company of Heroes, Darksiders, Homefront and the popular MX franchise. During Farrell’s tenure, THQ managed the interactive entertainment brands for such well-known franchises as Disney/Pixar, World Wrestling Entertainment, the Ultimate Fighting Championship and Nickelodeon. He also spearheaded THQ’s digital strategies, including mobile and online games, and has been a strong proponent of emerging cloud gaming technologies.

In addition, Farrell has served as chairman of the Entertainment Software Association, the industry’s trade association. He has also served as co-chairman of the industry’s charitable foundation, which has raised over $10 million for children’s charities. He has served as chairman of the Price Center for Entrepreneurship & Innovation at the UCLA Anderson School of Management and is a member of the school’s Board of Visitors.

Farrell joined THQ in April 1991 as vice president, chief financial officer and treasurer, and was appointed to his current position in January 1995. Prior to joining THQ, he was vice president and chief financial officer of Hotel Investors Trust. Previously, he was employed by Deloitte & Touche LLP. Farrell holds a bachelor’s degree from Stanford University and an MBA from the UCLA Anderson School of Management.

Email:
bfarrell788@gmail.com

Education
MBA, UCLA Anderson School of Management

Paul Park

Lecturer & Senior Faculty Advisor, AMR, UCLA Anderson School of Management

AREAS OF EXPERTISE: Business Law, Nonprofit Law and Management, Social Entrepreneurship

Paul S. Park is a lecturer at the UCLA Anderson School of Management, where he serves as a faculty advisor for the Applied Management Research program, the Global Access Program and the Strategic Management Research program. Park’s field research projects have focused on international and social impact clients with a variety of business objectives, including venture initiation, market entry, marketing strategy and supply chain management. Park also a lecturer at the UCLA International Institute, where he teaches courses on social entrepreneurship and international business.

Park is a principal of Bethel Counsel PC and provides corporate law and general counsel services to startup, real estate and social enterprise clients. His practice areas include venture initiation, corporate compliance and contract negotiation. Current and past clients have worked in the following industries: technology, health care, real estate development, retail, media, education and social services.

Park previously worked with the Cesar Chavez Foundation, a California 501(c)(3) nonprofit organization, in a variety of executive capacities, including executive director, general counsel and chief operating officer. He began his career at the global law firm of O'Melveny & Myers LLP, working on secured lending transactions, venture capital financings and mergers and acquisitions.

Park is admitted to practice in the State of California, and holds a JD from the University of California, Los Angeles, School of Law, where he served as an editor for the UCLA Law Review. He also received an MBA from the Anderson School of Management at the University of California, Los Angeles, where he was awarded a Global Access Program Fellowship. Paul earned an AB with distinction in History from Cornell University in Ithaca, New York.

Park was previously appointed by Los Angeles Mayor Antonio Villaraigosa to serve as the president of the City of Los Angeles’ Board of Neighborhood Commissioners. He is also a past president and board member of the Korean American Bar Association of Southern California. He is an active member of the State Bar of California as well as the Los Angeles County Bar Association, and he serves on the board of a number of nonprofit organizations.

Phone: (310) 825-8388
Email:
paul.park@anderson.ucla.edu

Education
MBA, UCLA Anderson School of Management
J.D., UCLA
A.B., Cornell University