Mike Hopkins (’01) is senior vice president of Prime Video and Amazon Studios, overseeing all aspects of Amazon’s video entertainment businesses. He joined Amazon in February 2020 and reports directly to Jeff Bezos, Amazon chairman and CEO. Hopkins previously served as chairman of Sony Pictures Television (SPT), where he oversaw all television production, distribution and marketing operations globally for the studio, as well as for Sony Pictures Entertainment’s (SPE) media networks business. Prior to that, he was CEO of Hulu, one of the leading premium streaming destinations in the U.S.
Hopkins has over 30 years of media experience and an extensive track record of developing and producing innovative television content, negotiating landmark distribution agreements and overseeing media businesses. He joined Hulu in 2013 and led the company in nearly quintupling its market valuation, growing its audience to over 47 million total unique users, and building its premium Hulu Originals programming slate, which includes the Emmy-Award winning Handmaid’s Tale, Golden Globe-nominated comedy Casual and fan favorites The Mindy Project, Castle Rock and Marvel’s Runaways.
Under Hopkins’ leadership, Hulu expanded its business into the pay-TV space, launching a groundbreaking live news, entertainment and sports package, in addition to its existing subscription-on-demand service. Once known only as a home for next-day broadcast TV episodes, Hulu’s content now also boasts live programming from over 50 channels, including: ABC, CBS, FOX, NBC, ESPN, Fox Sports, CNN, FX, TNT, Bravo and more; thousands of on-demand television and movie titles, including exclusive current series like This Is Us, Designated Survivor, Fear the Walking Dead, Black-ish and Family Guy; entire libraries of hit shows like Seinfeld, Golden Girls, Curious George, South Park, How I Met Your Mother, Futurama and 30 Rock; and popular movies from EPIX and a host of independent distributors.
Prior to Hopkins’ time at Hulu, he was president of distribution for Fox Networks, where he oversaw the distribution strategy, sales and marketing for the company’s 45 linear and non-linear U.S. channels, as well as on-demand and digital extensions. His team also developed many of the television industry’s leading authenticated and digital video products, including BTN2GO and Fox Now. Hopkins also served on the boards of Hulu, National Geographic Channels and the Big Ten Network.
Hopkins resides in Santa Monica with his wife and daughter. He serves on the Board of Advisors at the UCLA Anderson School of Management, where he also earned his MBA. Hopkins earned his bachelor’s degree from California State University, Long Beach.