For Companies

Jeff Scheinrock

Assistant Dean and Faculty Director, Applied Management Programs

AREAS OF EXPERTISE: Corporate Finance, International Financial Markets

Jeff Scheinrock learned about entrepreneurship at an early age, primarily watching his parents manage their own electrical engineering business. Working for large companies post college graduation was not to his liking, so he started own accounting company. “I realized that if you wanted to make more, you worked harder. The outcome was in my hands, and I liked that. I guess I’m a risk-taker.”

Scheinrock’s initial connection with UCLA Anderson was as EMBA faculty advisor in 2006. The following year, he developed a class in business plan development before becoming a continuing lecturer in 2013 and faculty director of the Applied Management Research (AMR) program and the Business Creation Option (BCO).

A registered CPA, Scheinrock served from 2010 to April 2020 as an officer and board member of Originate, which invests capital and elite engineering talent and startup expertise into high-potential opportunities. The company, the result of a 2010 merger between Scheinrock Advisory Group and Originate Labs, builds products that define the future, utilizing expertise that includes software innovation (mobile/web development, artificial intelligence, cryptocurrency) and strategic consulting (turnaround, product development, market research). Originate partners with the innovation teams of Fortune 500 companies to create transformational software products.

Scheinrock is a former member of GKM Newport Generation Funds, a fund of funds that manages in excess of $950 million for investments into venture capital funds and private equity buyout funds. Prior to founding Scheinrock Advisory Group in mid-1997, he served as vice chairman of finance and strategic planning for Packard Bell NEC Electronics Inc., where he negotiated equity investments from Groupe Bull and NEC, and set up operations throughout Europe and Asia, successfully negotiating tax incentives from the different countries. He has also negotiated in excess of $1 billion in bank debt and $3 billion in trade credit from companies such as Intel, Microsoft, Panasonic, Tatung, Lite-On, Seagate and others, and handled the negotiation and structuring of all acquisitions, including Zenith Data Systems and Ark Interface Software.

Early in his career, Scheinrock was senior partner in charge of the entrepreneurial services group of Arthur Young and Company’s Los Angeles office, a company whose sales he increased from zero to $7 billion in six years. He has extensive experience in international financial markets, corporate finance and capital structure, acquisitions and strategic investment.

Scheinrock is co-author of the book The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know, which offers information on how to build companies that continually adapt to the real world.


Phone: (310) 206-3082
Email: jeff.scheinrock@anderson.ucla.edu

Education

B.S. University of Southern California

Bill Seeger

bill.seeger@gmail.com

Bill Seeger developed his global financial experience at TRW, where he spent 30 years in the automotive, aerospace, energy and electronics sectors. Seeger held positions as division CFO, corporate treasurer, VP finance – automotive, VP finance – aerospace and VP planning and analysis. He has lived in the U.K. for the past seven years and is currently on the board of directors of Smiths Group and Spectris, U.K. engineering and industrial companies.

George Ingersoll

george.ingersoll@anderson.ucla.edu

George Ingersoll is the associate dean of master’s and professional education at the USC Dornsife College of Letters, Arts and Sciences. In this role, Ingersoll helps expand the college’s footprint in non-doctoral graduate education, including online and certificate programs. Previously, he was the associate dean of hybrid learning and executive MBA programs at the UCLA Anderson School of Management. In addition to being a current UCLA Anderson faculty adviser, Ingersoll has also worked with UCLA faculty colleagues to expand the use of media and instructional technology across the curriculum.

Paul Park

paul.park@anderson.ucla.edu

Paul Park is a lecturer at the UCLA Anderson School of Management, where he serves as a faculty advisor for the Strategic Management Research program, the Applied Management Research program and the Global Access Program. Park’s field research projects have focused on international and social impact clients with a variety of business objectives, including venture initiation, market entry, marketing strategy and supply chain management. He is also a lecturer at the UCLA International Institute, where he teaches courses on social entrepreneurship and international business.