Alumni email lists facilitate connections between email list subscribers to create awareness about topics and resources that are relevant and of interest to the Anderson alumni community.
General Conduct
- Use good judgment. If you would not want to receive a message, don't send it.
- Be sensitive. Consider any cultural, religious, racial, gender, or political issues that could be interpreted differently by others.
- Be collegial. Offer comments that are collegial in tone—without hostility directed towards any one person or group.
- Be professional. If expressing differences of opinion, do so professionally and respectfully—and don't reply all.
Appropriate Topics
- Professional advice
- Business development
- Job postings
- Referrals (e.g. consultant, attorney, nanny)
- UCLA Anderson announcements, news and events
- Events, preferably those organized by alumni, alumni chapters/groups or in partnership with UCLA Anderson
Prohibited Topics
- Any content that will or may generate contention.
- Fund solicitation for ANY type of business venture, campaign, charity or miscellaneous project. Use alumni social media groups instead.
- Political oriented content, except when using email list "politics.alumni"
- Brochures, white papers or event announcements that aren't directly relevant to Anderson alumni.
The limitations of the platform technology of the alumni email lists system does not effectively support ongoing discussions. In addition, you (and other subscribers) may receive multiple versions of a message sent to multiple email lists. Due to these limitations, refrain from using "reply all."
Be Targeted
Send your message ONLY to email lists with subscribers who will be interested. Information should be specifically relevant to that particular affinity, class, industry or regional email list.
- Send to a maximum of five email lists for each message. Many people are subscribed to multiple email lists thus your send may be reaching less people than you think.
- Reply directly to the poster if a message piques your interest—do not reply all.
Prohibited Usage
- Repetitive messaging/advertising While ONE announcement about a new business launch, event, opportunity, promotion, resource or request for assistance is acceptable—no repetitive messaging is allowed. This excludes messages by alumni chapter and group leaders about official UCLA Anderson events or announcements.
- Sales lists/lead generation Treating any alumni email list as a sales list for your organization or as a repetitive channel for lead generation.
- Marketing database Taking individual subscriber emails or email list addresses to populate own contact databases or marketing campaigns with those emails, without first obtaining permission to do so from individual(s).
- Libel Written information intended to harm another person's reputation
- Slander Falsely spoken information which damages another
- Attachments Calendar invites or any type of documents, spreadsheets.
Using Email Lists
Manage Subscription
1. Start here.
2. Enter your Alumni Login info:
AndersonUserID: first and last name, separated by a space e.g. joseph bruin (same as name used while in school)
Password: last four digits of your social security number or 9-digit student ID number
3. Click 'Sign On'.
4. Read the 'Usage Agreement: Alumni Lists Sign-Up'
5. If you accept the agreement, click 'I Agree'
6. Choose your desired email list(s). Select a new or update an existing subscription preference:
Daily digest (recommended): receive one email consolidating all messages sent for the day to email list
Individual emails: receive each email sent to email list
Unsubscribe: stop subscription to email list
7. Click 'Submit' button to confirm your email list(s) selections.
Send Message
1. Read Content & Usage Guidelines.
2. Create a new message from your preferred email address that you use for your Anderson lifelong email forwarding address.
3. Enter the following in the email fields:
To: Your lifelong email forwarding email address
Bcc: Email list name e.g. [listname]@anderson.ucla.edu)
Add email list name (up to five maximum) to 'Bcc'. This prevent subscribers from replying all.
Subject: Subject prefix followed by a clear and descriptive headline (see example below)
e.g. REFERRAL: Seeking high-tech recruiters
- BIZ DEV for networking, business opportunities, market research
- EVENT for business, professional, social events of interest to alumni
- JOB for employment opportunities
- NEWS for alumni updates, school news, new business announcements
- OFFER for business promotions (e.g. alumni discount), personal items (e.g. tickets for sale)
- REFERRAL for expert referral for professional (e.g. attorney) and personal (e.g. nanny) purposes
4. Identify yourself in the message. Include your name, email address, and Anderson affiliation (program and year).
5. Review message to confirm it follows our Content & Usage Guidelines. Send your message!