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Advance the Field with Your Research
 
The Morrison Family Center for Marketing Studies and Data Analytics is endowed by Donald and Sherie Morrison to promote the study and dissemination of knowledge in marketing studies and data analytics.

Grants are awarded to proposals that show strong publication potential to advance this field. All applications are reviewed by the faculty director and peer experts, and selected projects will be notified. If you are considering submitting an application, please prepare the following:
  • A current CV for all researchers involved;
  • A brief research proposal, which must include the research question, methodology, data source (if applicable) and academic contribution; and a budget

If you have further questions, please email all queries to
Mary Minter at mary.minter@anderson.ucla.edu.

Current Research
 
2021-2022 Morrison Center Funded Research

Do Different Forms of Prospection Lead to Different Emotional Outcomes?

Tayler Bergstrom, PhD Student, Marketing, UCLA Anderson School of Management
Hal Hershfield, Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management

Leveraging Past Adversity to Increase Vaccination Behavior

Ilana Brody, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management
Hal Hershfield, Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management

Rationalization Reduction: Intervention Science to Promote Moral Action

Ilana Brody, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management
Eugene Caruso, Associate Professor of Management and Organizations, UCLA Anderson School of Management
Noah J. Goldstein, Professor of Management and Organizations, UCLA Anderson School of Management

How People Perceive Invasiveness

Jon Bogard, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management
Eugene Caruso, Associate Professor of Management and Organizations, UCLA Anderson School of Management

Megan Weber, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management

The Impact of Policy Framing on Narratives for Poverty and Prosperity

Ilana Brody, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management
Sherry Jueyu Wu, Assistant Professor of Management and Organizations, UCLA Anderson School of Management

Megan Weber, PhD Student, Behavioral Decision Making, UCLA Anderson School of Management

The Interactive Effects of the Three Dimensions of Social Norms Comparisons

Noah Goldstein, Professor of Management and Organizations, UCLA Anderson School of Management
Jon Bogard, Ph.D. Student, Behavioral Decision Making, UCLA Anderson School of Management

Grocery Store Closures and Household Nutritional Choices

Julia Levine, Ph.D. Student, Marketing, UCLA Anderson School of Management
Sylvia Hristakeva, Assistant Professor of Marketing, UCLA Anderson School of Management

Is Money More Valued than Time in Cost Transparent Prices?

David Dolifka, Ph.D. Student, Marketing, UCLA Anderson School of Management
Franklin Shaddy, Assistant Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management
Neha Nair, Ph.D. Student, Marketing, UCLA Anderson School of Management

Consumer Spending in Response to Income or Balance Information

David Dolifka, Ph.D. Student, Marketing, UCLA Anderson School of Management
Stephanie Smith, Ph.D. Student, Behavioral Decision Making, UCLA Anderson School of Management
Stephen Spiller, Associate Professor of Marketing and Behavioral Decision Making

The Role of Claim Objectivity on Source Memory

Daniel Mirny, Ph.D. Student, Marketing, UCLA Anderson School of Management
Stephen Spiller, Associate Professor of Marketing and Behavioral Decision Making

Biased Prestige Inferences and How to Correct Them

Gloria Danqiao Cheng, Ph.D. Student, Management and Organizations, UCLA Anderson School of Management
Jana Gallus, Associate Professor of Strategy and Behavioral Decision Making, UCLA Anderson School of Management​​​​​​​
Serena Does

Stuck In A Rut: The Behavioral Entrenchment Effect

On Amir, Professor of Marketing, UC San Diego Rady School of Management
Ziv Carmon, Professor of Marketing, INSEAD
Alicea Lieberman, Assistant Professor of Marketing, UCLA Anderson School of Management

Perceptions of Fairness in Segmentation and Targeting

Elizabeth M.S. Friedman, Assistant Professor of Business, Columbia Business School
Franklin Shaddy, Assistant Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management
Olivier Toubia, Professor of Business, Columbia Business School

Understanding How Consumers Incorporate and Estimate Uncertainty

Stephen Spiller, Associate Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management
David Zimmerman, Ph.D. Student, Behavioral Decision Making, UCLA Anderson School of Management

An Analysis of Excess Entry in the U.S. Discount Retail Sector

El Hadi Caoui, Assistant Professor of Strategic Management, University of Toronto
Brett Hollenbeck, Assistant Professor of Marketing, UCLA Anderson School of Management
Matthew Osborne, Associate Professor of Marketing, Department of Management, University of Toronto

What Motivates Social Security Claiming Age Intentions? Testing Behaviorally-Informed Interventions Alongside Individual Differences

Adam Eric Greenberg, Assistant Professor of Marketing, Bocconi University
Hal Hershfield, Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management
Suzanne Shu, Professor Emeritus, UCLA Anderson School of Management
Stephen Spiller, Associate Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management

Modeling Consumer Choice Using Eye-Tracking

 
Stephanie Smith, Ph.D. Student, Behavioral Decision Making, UCLA Anderson School of Management
Stephen Spiller, Associate Professor of Marketing and Behavioral Decision Making, UCLA Anderson School of Management

Past Research: Grant Recipients

If death is the great tragedy of human life, could rituals, by helping us connect backward to heritage and forward to the future, suppress time and reduce our fear of the end of life?

Kate Christensen | Joint research with Hal Hershfield

Urgency in Consumer Decision Making

Hal Hershfield | Joint research with Joseph Reiff

Misperception about stigma as a potential barrier to applying for benefits programs

Sherry Wu | Joint research with Eugene Caruso and Alice Lee-Yoo

Interventions to Increase Support For Redistributive Policies

Franklin Shaddy | Joint research with Kate Christensen and David Dolifka

Why Do Consumers Ignore Hidden Costs?

Leila Bengali 

Equity and environmental attitudes in adoption of rooftop solar photovoltaic in Los Angeles County

Charles Corbett | Joint research with Hal Hershfield and Timothy Malloy

The Role of Claim Objectivity on Source Memory

Stephen Spiller | Joint research with Daniel Mirny

Consumer Financial Decision Making

Stephen Spiller | Joint research with David Dolifka

How Metrics Influence Elicited Prediction Intervals

Stephen Spiller | Joint research with David Zimmerman

Suspense, Surprise: What Makes a Match Fun and Engaging?

Ashvin Gandhi | Joint research with Paola Giuliano

How does Food Availability Affect Demand for Healthy Food?

Sylvia Hristakeva | Joint research with Julia Levin

Examining the role of COVID-19 testing availability on intention to isolate: A Randomized hypothetical scenario

Kate Christensen