When we look at the framework in the textbooks it can be quite discipline-agnostic. I think it can be more useful to think about the particular scenarios that might occur for your organization or industry.
What’s really important to have in your tool kit is a support network. Identify your core competencies as a leader and your weaknesses. Build teams and networks of people that you trust who are not “yes” people.
Those individuals, people who are not obsequious and who give solid counsel, are really important.
So, you think about the potential crises that might occur, and those things are shifting all the time. You have to be at the forefront of thinking about what could go wrong.
We look at the literature and then see how professionals handle crises in practice.We had a guest speaker, a Black woman entrepreneur who started her business recently, and last February decided she would shift her operations from California to China. Literally a few weeks later, both countries went into lockdown. Then, after the murder of George Floyd, major retailers paid lip service to diversity and offered opportunities to cosmetics companies run by Black women. Except, there was great risk involved in those opportunities and large upfront costs that were to be borne by these small businesses. She experienced crisis after crisis in the span of a few months.