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Introduce yourself and stay up to date on what the UCLA Anderson Applied Management Programs can offer you.
“The ability to get a cross section of feedback within the market we are hoping to enter was the biggest benefit of participating in GAP. The program provides a point of reference to the U.S. market that is really important. We are already looking for a reason to come back to GAP again next year.”
Co-Founder, Genius Tech Group, Melbourne, Australia
On average, GAP students are 31 years old, fully employed, multi-talented and have an average of seven years of professional experience.
Two company executives will meet with students at UCLA Anderson for two days to evaluate and define the depth of the project.
Each GAP team will conduct 125+ personal interviews with customers, experts, distributors/resellers and consultants.
Executives return to UCLA to receive a comprehensive business plan and observe the teams’ findings as they are presented to a panel of three expert judges.
GAP Advisor Since 2017
“We assigned the students a native plant extract that boasted a high level of scientific evidence, but with low market awareness in the U.S. The team narrowed the opportunity to a sports recovery food in a novel format and formulated a concise market entry strategy for the product. GAP's consult empowered PFR to raise funds to launch a new product in the U.S.”
Commercial Development Manager, Plant and Food Research (PFR), Aukland, New Zealand