We bridge academic theory and practical application while providing hands-on, valuable experience.
The Center for MEMES Faculty Director and Professor Sanjay Sood has developed a curriculum that delivers academic rigor and industry perspective. We offer a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and leading industry executives in the classroom. Students also have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.
Some of the courses we offer are:
Some of the courses we offer are:
Content Creation & Exploitation in the Global Digital Age
Making Creativity Profitable In Entertainment & Technology
Managing Disruptive Technologies & Business Models
Music Industry: Business Models from Past, Present, & Future
Sports Management
Entertainment Finance
Entertainment Marketing
Entertainment Strategy
Entertainment Business Models
Innovations in Sports Marketing
Sports Marketing Management
Examining the Video Game Industry: State of Play
Intellectual Property: Law and Strategy
World-Class Faculty + Industry Visionaries
Sanjay Sood
Professor of Marketing and Faculty Director, UCLA Anderson Center for Media, Entertainment & Sports
Harry Sloan
Chairman & CEO, Global Eagle Acquisitions, UCLA Anderson Lecturer
Entertainment Business Models
Peter Guber
CEO, Mandalay Entertainment
The Agony and Ecstasy of Sports Entertainment: Winning On and Off the Field of Play; Critical Milestones for a Leadership Career
Jeff Moorad
Former Vice-Chairman, San Diego Padres
Sports Management