Kate Mapstone ('16), Google
Where You Want to Be

- Product Marketing
- Product Management
- Entrepreneurship
- Business Development
- Strategic Planning
- Corporate Finance
- Consulting
- Operations
- Human Capital
- Business Analytics
Academics
Applied Management Research (AMR)
Sample Projects
- Investigated feasibility of a cloud solution marketed to small-to-medium U.S. businesses by performing competitive analyses for this cloud product
- Identified market opportunities for a new product offering in the smart home industry
- Analyzed current market for M&A activity and prepared possible scenarios on strategic moves for a company in the memory and semiconductor technology sector
- Developed a launch strategy for a digital health platform in Thailand
- Launched a mobile and web solution platform that creates a community of athletes with the goal of changing the way people participate in sports
Resources
- Anderson Tech Business Association Club
- Easton Technology Management Center
- CES® at Anderson
- Anderson Big Data Conference
- Silicon Valey, Seattle & local Tech Treks/Days-on-the-Job (DOJs)
- Tech ACT (Anderson Career Teams)
- Tech Marketing Career Workshops

“ I came to Anderson to pursue a career in tech and become the business leader I aspire to be. Before classes even started, I had already made great progress towards my goals by going through the Tech Immersion program to obtain a strong perspective of the industry and by engaging with Parker to fine-tune my recruiting strategy. During the year, classes such as Tech & Society taught me how to analyze and approach problems in the industry, and the Parker-run ACT program connected me with second years for guidance throughout the recruiting process. I attended industry workshops, networked with alumni, and took advantage of invaluable resources for interview prep through the tech club, AnderTech. ”
Dan Smith ('24)
Sr. Product Manager - Tech Intern, Amazon

Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process. Connect with a Student