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Join Us for the Inaugural

UCLA Anderson Global Sports Business Forum

October 21, 2022

8:00 a.m. – 5:30 p.m. PDT

UCLA’s Pauley Pavilion

A Sports Conference in the Heart of the Sports Business Capital

Please join us at UCLA’s historic Pauley Pavilion for the inaugural Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl LVI, the 2022 MLB All-Star Game and the 2028 Summer Olympics. 

Top Industries Executives Will Explore
  • Innovation: Wired arenas, emerging technologies and new fan experiences
  • Monetizing fan engagement: Analytics and audience measurement, sports betting, blockchain and NFTs, and TikTok
  • Brand partnerships: Creating compelling experiences for fans to drive growth in the industry
  • Entertainment: Leveraging film, TV, streaming, music and gaming to promote sports, raise awareness and passion, and tell great stories 
  • NIL (name, image and likeness): The transformation of amateur athletics and the influencer economy 
Brand partners and VIP attendees will have access to private sessions and additional experiences throughout the event, and students and athletes will learn from industry experts how to build and grow businesses in sport.
2022 Highlights

8:00 a.m.


8:30 a.m.

Morning Breakout Session

Understanding Fandom

A conversation with Ben Valenta, Senior Vice President of Strategy & Analytics, Fox Sports

9:00 a.m 


Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson

Eric Johnson (B.A.'91), Faculty Director & Board Member, Center for Media, Entertainment & Sports, UCLA Anderson; Founder & CEO, WON WORLDWIDE

9:15 a.m.

Kickoff Session:

Innovation, Purpose, and Scale: The Future of Sports in Los Angeles

A conversation with John Harper, Chief Operating Officer, LA28  

Moderator: Tony Bernardo, Dean, UCLA Anderson 

9:55 a.m.

Panel Discussion:

Beyond the Court: Creating Positive Influence Through Sport

9:55 a.m

Breakout Session (Pavilion Club A)

Innovator Spotlight: Emerging Digital Experiences in Sports

  • Romero Ramsay, Pro Jockey & Co-founder, The Jockey Experience

  • Al Augustine, Co-founder, The Jockey Experience

  • Moderator: Kevin Winston, Founder, Digital LA

9:55 a.m.

Breakout Session (Pavilion Club B)

Innovator Spotlight: Body Innovation-Emerging Performance Technologies

  • Leigh Steinberg, Premier Sports Agent, Author, & Chairman, Steinberg Sports Holdings
  • Moderator: Mark Francis, Director, Sports Business Programs, Assistant Professor, Concordia University; Lecturer, Center for Media, Entertainment & Sports, UCLA Anderson

10:35 a.m.


10:55 a.m.

Panel Discussion:

The Power of Analytics in Sports

Moderator: Ryan Bishara (B.A. '11), Executive Vice President, Revenue and Data Strategy, LAFC 

10:55 a.m.

Breakout Session (Pavilion Club A)

Innovator Spotlight: Social Media, Sports Titles, & Fandom

  • Tiffany Everett, Global Social Media Lead, North American Football, EA Sports

  • Moderator: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson 

10:55 a.m.

Breakout Session (Pavilion Club B)

Beyond the Court: Capturing Economic Opportunities in Sports

  • Mitch Richmond, Member, Naismith Memorial Basketball Hall of Fame

  • La Mer Walker, Co-founder & Chief Creative Officer, Valence Community 

  • Moderator: Sherí Barros, Vice President of Global Sports Brand Alliances, American Cancer Society 

11: 30 a.m.

Breakout Session (Pavilion Club A)

We Got Next! Scaling Fandom in Women's Basketball

11:35 a.m.

For the League: Fan Experiences & Engagement in Gaming

12:00 p.m.


1:00 p.m.

Afternoon Kickoff:

Sports Partnerships & Social Impact

  • Sherí Barros, Vice President, Global Sports Brand Alliances, American Cancer Society 

  • Jesús Román, Vice President of Government Affairs, Chief Regulatory and Legislative Council, Verizon 

  • Heather Birdsall, Vice President, Community Relations, Los Angeles Chargers

1:30 p.m.

Panel Discussion: Hosted by IMPACT Learning Institute

Connecting Brands to Fandom: The Power of Partnerships

  • Felisa Israel, Founder, Executive Director & Lead Instructor, IMPACT Learning Institute; Founder & CEO, 10 Fold Entertainment

  • Jennifer van Dijk, Senior Vice President, Dapper Labs

  • Jennifer Lau, Vice President, IMG 

  • Fabiola Torres, Senior Vice President, GM and CMO, Energy Portfolio, PepsiCo  

1:30 p.m.

Breakout Session (Pavilion Club A)

Tokenomics! Monetizing Esports Fandom via Analytics and Blockchain

1:30 p.m.

Breakout Seminar (Pavilion Club B)

Using the Blockchain: Accreditation, Recognition, Awards, and Shared Ownership Between Athletes and Fans

  • Marc Rowley, Founder,; Inventor, Pylon Cam

2:05 p.m.

Breakout Panel Session (Pavilion Club A)

Sports, Art, & Tech: Emerging Ventures 

2:05 p.m.

Breakout Session (Pavilion Club B)

Innovator Spotlight: Peak Performance

Emerging Platforms for Improving Athlete Outcomes

  • Rocky Collis, Co-founder & CEO, Mustard

2:10 p.m.

Panel Discussion:

The Art of the Deal

Moderator: Kay Madati, Former Chief Commercial Officer, FIFA

  • Jennifer Keene, VP, Athlete and Property Marketing, Octagon
  • Sanja Komljenovic, Founder & CEO, ONA-Boutique Brand + Creative Agency
  • Danny Koblin, Chief Operating Officer, United States Olympic and Paralympic Properties  

2:40 p.m.

Breakout Session (Pavilion Club B)

Changing the Game-Understanding NIL (Name, Image, Likeness) 

  • Arielle Moyal (B.A.'09), Founder & CEO, Moyal Enterprises 
  • Debbie Spander (J.D. '95), Founder & CEO, Insight Sports Advisors
  • Moderator: Mark Francis, Director, Sports Business Programs, Assistant Professor, Concordia University; Lecturer, Center for Media, Entertainment & Sports, UCLA Anderson

2:45 p.m.

Breakout Session (Pavilion Club A)

New Frontiers: Tech Innovations Disrupting the Sports Industry

  • Sandeep Hingorani, EVP, Founding Team, BallerTV

  • Christian Hanish, Lead Product Designer & Manager, Boost

  • Flex Chapman (Web3 pseudonym), CEO, Krause House

  • Moderator: Austin Swift, Google for Education, GoogleUCLA Anderson 

2:50 p.m. 

Athlete Powered Brands

A conversation with Matt Barnes, NBA Champion & Co-founder, Hue for Every Man

  • Jessica Estrada, CEO & Co-founder, Hue for Every Man
  • Moderator: Lena Wasikowski, Founder & CEO, Explore Dream Discover Productions

3:15 p.m.

Breakout Session (Pavilion Club A)

Expanding the Pie: Alternative Revenue Streams in Gaming

  • Cay Young, Director of Global Partnerships, Evil Geniuses
  • Matt Pierce, CEO, Versus Systems
  • Hector Rosario, Founder, Pythos

3:15 p.m.

Breakout Session (Pavilion Club B)


The Other Half: Supporting Women’s Health Through Femtech Apparel

3:20 p.m.

Football Everywhere

A conversation with Nana-Yaw Asamoah, Senior Vice President, Partnership Strategy and New Business, NFL  

  • Seth Dudowsky, Head of Music, NFL
  • Moderator: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson

3:55 p.m.

Bringing Athlete’s to the World Stage

A conversation with Nez Balelo, Partner, Baseball Division, CAA Sports  

  • ModeratorAdam Mendler, Founder, Thirty Minute Mentors, CEO, The Veloz Group

4:20 p.m.

Closing Session:

Innovating the Fan Experience

5:10 p.m.



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