Global Sports Business Forum
Thank you to those who attended the second annual Global Sports Business Forum
Beyond the Court: Culture, Community and Commerce
Harnessing Opportunity in the Business of Sports
Team USC Solves the Conference Problem
Sports Media Partnerships
What Does Values-Driven Global Growth Look Like?
Women Reshaping Sports Brands, Teams and Narratives
Empowering Women Who Lead in Sports
Why the Los Angeles Rams Made Kingfish
A Conversation with NFL’s Anquan Boldin
Partnerships that Empower Communities
A Conversation with Leigh Steinberg
The Future of Interactive Entertainment
UCLA Bruins Talk Leadership in Sports
Redefining Game Development Teams
What Will Keep Fans Engaged?
What Athletes Need to Know about Name-Image-Likeness
Fan-Friendly Innovation in Sports Venues
Tracking Trends to Stay Competitive
What Persuades Advertisers to Spend on Sports?
Navigating the Intersection of Sports and Entertainment
Gender Dynamics and Pay Inequity in Sports
Will Sports Betting Supercharge Gaming?
The Business Sense of Name, Image, Likeness
Pro Gamers and Developers Get Down to Business
Pro Gamers, Actors, Writers All Need to Be Represented
The Future of Digital Ownership
Sports and Entertainment Partnerships in Gaming
The Future of Gaming and Business
The Premiere Sports Agent on Players’ Rights and Safety
Understanding Latin American Sports Fandom
Bringing Athletes to the World Stage
What Skills Are Needed for Sports Analytics?
Creating Positive Influence Through Sport
How Will Los Angeles Shape the 2028 Olympic Games?
A Fox Sports Strategist Leverages Fan Insights
The Role of NFTs and Web3 in Sports
A New NFT Marketplace for Basketball Hall of Fame
Social Media, Sports Titles and Fandom
Head Injury Recovery Through Innovation Tech
A Sports Conference in the Heart of the Sports Business Capital
Please join us at UCLA’s historic Pauley Pavilion for the second annual Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl LVI, the 2022 MLB All-Star Game and the 2028 Summer Olympics.
- Innovation: Wired arenas, emerging technologies and new fan experiences
- Monetizing fan engagement: Analytics and audience measurement, sports betting, blockchain and NFTs, and TikTok
- Brand partnerships: Creating compelling experiences for fans to drive growth in the industry
- Entertainment: Leveraging film, TV, streaming, music and gaming to promote sports, raise awareness and passion, and tell great stories
- NIL (name, image and likeness): The transformation of amateur athletics and the influencer economy
Brand partners and VIP attendees will have access to private sessions and additional experiences throughout the event, and students and athletes will learn from industry experts how to build and grow businesses in sport.
Questions?
CONTACT US: 310.825.7211 | entertainment.center@anderson.ucla.edu
2024 Speakers
Time | Agenda |
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8:00 – 8:40 a.m. |
Pre-Conference Seminar: Understanding Latin American Sports FandomHost: Christian Rodarte (B.A. ’05), Founder and Managing Director, Commonwell LLC
|
10:15 – 11:05 a.m. |
Game Changers: Navigating the Intersection of Sports and EntertainmentHost: Tiffany Everett, Global Social Media Lead, EA Sports, Electronic Arts
|
11:05 – 11:40 a.m. |
The Media Measurement ParadoxHost: Andrew Brandt, Executive Director, Moorad Center for the Study of Sports Law, Villanova Law School
|
11:45 a.m. – 12:30 p.m |
Analytics and Fan EngagementHost: Paul Brandano (’06), Executive Director, Master of Science in Business Analytics Program (MSBA), UCLA Anderson School of Management
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
The Play’s the Thing: Fan-Friendly Innovation in Sports VenuesHost: Bill Sanders, Chief Executive Officer, Cadence158
|
2:10 – 2:45 p.m. |
Fireside Chat-For the Players: Safety & WellnessHost:Mark Francis, Senior Sports Business Instructor, Lundquist College of Business and Warsaw Sports Business Center, University of Oregon
|
2:50 – 3:30 p.m. |
For the Athlete: What to Know About NILHost: Cindy Lin, Executive Director, Ziffren Institute for Media, Entertainment, Technology & Sports Law, UCLA
|
Time | Agenda |
---|---|
10:30 – 11:10 a.m. |
Panel: Securing the Metaverse: Protecting Gamers' Digital Assets
|
11:10 – 11:50 a.m. |
Panel: How to Get, Spend and Keep the NIL BagHost: Johnny Cruz, Director of Athlete Management, NIL, The Network Advisory
|
11:50 a.m. – 12:30 p.m |
Panel: How Betting Will Supercharge the Sports and Gaming EcosystemHost: Jim Guthrie (B.A. ’03, ’08), Associate Vice President, Brands and Properties, Wasserman
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
Fireside Chat with Brooke SingerHost: Arielle Moyal, Founder, Moyal Enterprises LLC
|
2:10 – 2:45 p.m. |
Innovation in Sports and Gaming |
Time | Agenda |
---|---|
10:00 – 10:30 a.m. |
Winning in EsportsHost: Hal Biagas , COO and General Counsel, Seven1 Sports & Entertainment Group
|
10:30 – 11:05 a.m. |
AI and Gaming: Winning in Esports
|
11:10 a.m. – 11:45 a.m |
Metaverse Environments and Their Impacts on Future Gaming and BusinessHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
11:45 – 12:30 p.m. |
On the Cover: Sports and Entertainment Partnerships in GamingHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
12:30 – 1:30 p.m. |
Lunch and Exhibits |
1:30 – 2:05 p.m. |
Gamer-Centered Economics: The Future of Digital OwnershipHost: Rachel Brissenden,Coalition Success Steward, Business Development & Web3 Partnrships, Opolis
|
2:05 – 2:45 p.m. |
Diversity in GamingHost: Kevin Winston, Founder, Digital LA
|
2:45 – 3:20 p.m. |
Influencers in GamingHost: Tony Bravado, Co-Founder, NFTCLT
|