Join Us for the Inaugural
October 21, 2022
8:00 a.m. – 5:30 p.m. PDT
UCLA’s Pauley Pavilion
Please join us at UCLA’s historic Pauley Pavilion for the inaugural Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl LVI, the 2022 MLB All-Star Game and the 2028 Summer Olympics.

- Innovation: Wired arenas, emerging technologies and new fan experiences
- Monetizing fan engagement: Analytics and audience measurement, sports betting, blockchain and NFTs, and TikTok
- Brand partnerships: Creating compelling experiences for fans to drive growth in the industry
- Entertainment: Leveraging film, TV, streaming, music and gaming to promote sports, raise awareness and passion, and tell great stories
- NIL (name, image and likeness): The transformation of amateur athletics and the influencer economy
Brand partners and VIP attendees will have access to private sessions and additional experiences throughout the event, and students and athletes will learn from industry experts how to build and grow businesses in sport.
8:00 a.m. |
Check-in |
8:30 a.m. |
Morning Breakout Session Understanding FandomA conversation with Ben Valenta, Senior Vice President of Strategy & Analytics, Fox Sports |
9:00 a.m |
WelcomeJay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson Eric Johnson (B.A.'91), Faculty Director & Board Member, Center for Media, Entertainment & Sports, UCLA Anderson; Founder & CEO, WON WORLDWIDE |
9:15 a.m. |
Kickoff Session: Innovation, Purpose, and Scale: The Future of Sports in Los AngelesA conversation with John Harper, Chief Operating Officer, LA28 Moderator: Tony Bernardo, Dean, UCLA Anderson |
9:55 a.m. |
Panel Discussion: Beyond the Court: Creating Positive Influence Through Sport
|
9:55 a.m |
Breakout Session (Pavilion Club A) Innovator Spotlight: Emerging Digital Experiences in Sports
|
9:55 a.m. |
Breakout Session (Pavilion Club B) Innovator Spotlight: Body Innovation-Emerging Performance Technologies
|
10:35 a.m. |
NETWORKING BREAK |
10:55 a.m. |
Panel Discussion: The Power of Analytics in SportsModerator: Ryan Bishara (B.A. '11), Executive Vice President, Revenue and Data Strategy, LAFC
|
10:55 a.m. |
Breakout Session (Pavilion Club A) Innovator Spotlight: Social Media, Sports Titles, & Fandom
|
10:55 a.m. |
Breakout Session (Pavilion Club B) Beyond the Court: Capturing Economic Opportunities in Sports
|
11: 30 a.m. |
Breakout Session (Pavilion Club A) We Got Next! Scaling Fandom in Women's Basketball
|
11:35 a.m. |
For the League: Fan Experiences & Engagement in Gaming
|
12:00 p.m. |
LUNCH |
1:00 p.m. |
Afternoon Kickoff: Sports Partnerships & Social Impact
|
1:30 p.m. |
Panel Discussion: Hosted by IMPACT Learning Institute Connecting Brands to Fandom: The Power of Partnerships
|
1:30 p.m. |
Breakout Session (Pavilion Club A) Tokenomics! Monetizing Esports Fandom via Analytics and Blockchain
|
1:30 p.m. |
Breakout Seminar (Pavilion Club B) Using the Blockchain: Accreditation, Recognition, Awards, and Shared Ownership Between Athletes and Fans
|
2:05 p.m. |
Breakout Panel Session (Pavilion Club A) Sports, Art, & Tech: Emerging Ventures
|
2:05 p.m. |
Breakout Session (Pavilion Club B) Innovator Spotlight: Peak PerformanceEmerging Platforms for Improving Athlete Outcomes
|
2:10 p.m. |
Panel Discussion: The Art of the DealModerator: Kay Madati, Former Chief Commercial Officer, FIFA
|
2:40 p.m. |
Breakout Session (Pavilion Club B) Changing the Game-Understanding NIL (Name, Image, Likeness)
|
2:45 p.m. |
Breakout Session (Pavilion Club A) New Frontiers: Tech Innovations Disrupting the Sports Industry
|
2:50 p.m. |
Athlete Powered BrandsA conversation with Matt Barnes, NBA Champion & Co-founder, Hue for Every Man
|
3:15 p.m. |
Breakout Session (Pavilion Club A) Expanding the Pie: Alternative Revenue Streams in Gaming
|
3:15 p.m. |
Breakout Session (Pavilion Club B) INNOVATOR SPOTLIGHTThe Other Half: Supporting Women’s Health Through Femtech Apparel
|
3:20 p.m. |
Football EverywhereA conversation with Nana-Yaw Asamoah, Senior Vice President, Partnership Strategy and New Business, NFL
|
3:55 p.m. |
Bringing Athlete’s to the World StageA conversation with Nez Balelo, Partner, Baseball Division, CAA Sports
|
4:20 p.m. |
Closing Session: Innovating the Fan Experience
|
5:10 p.m. |
EVENT CLOSE |









































