Join Us for the Second Annual
October 6, 2023
8:00 a.m. – 5:30 p.m. PDT
UCLA’s Pauley Pavilion
A Sports Conference in the Heart of the Sports Business Capital
Please join us at UCLA’s historic Pauley Pavilion for the second annual Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl LVI, the 2022 MLB All-Star Game and the 2028 Summer Olympics.

- Innovation: Wired arenas, emerging technologies and new fan experiences
- Monetizing fan engagement: Analytics and audience measurement, sports betting, blockchain and NFTs, and TikTok
- Brand partnerships: Creating compelling experiences for fans to drive growth in the industry
- Entertainment: Leveraging film, TV, streaming, music and gaming to promote sports, raise awareness and passion, and tell great stories
- NIL (name, image and likeness): The transformation of amateur athletics and the influencer economy
Brand partners and VIP attendees will have access to private sessions and additional experiences throughout the event, and students and athletes will learn from industry experts how to build and grow businesses in sport.
2023 Speakers





Senior Director, Unscripted Development & Current Production, Entertainment Content, NBCUniversal

esports Player, Valorant




Vice President, Ticketing & Business Intelligence, Los Angeles Chargers

Senior Director, Basketball Marketing, Excel Sports Management

Vice President, Business Development & Entertainment Lead, iSpot.tv


Director of Social Justice and Football Development, Los Angeles Rams

Vice President, Brand Strategy, Los Angeles Rams

Chief Executive Officer, Los Angeles Dodgers Foundation

Instructor, The CryptoStache, Owner, Long Beach Web Design




Chief Marketing Officer, D.C. United

Senior Producer, L.A. Rams

Video Producer, L.A. Rams









Woodard Family Foundation Fellow & Senior Sports Business Instructor, University of Oregon, Lundquist College of Business

VP of Global Partnerships, Spurs Sports & Entertainment

Global Chief Growth Officer, 72 and Sunny

Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson

CEO & Founder, WON WORLDWIDE

Director of Social Media & Content Performance, Los Angeles Chargers

Founder & Managing Director, Commonwell LLC

Head of Social & Influencer Marketing, National Women's Soccer League NWSL

Coordinating Producer II, SportsCenter LA

Head of US Sports Programming, Amazon Prime Video

Producer, Uninterrupted

Director, Insights & Analytics, Los Angeles Football Club (LAFC)

Co-Founder, DRAFTED

VP of AI, Data, Security at Second Dinner Studios | ex-Riot, Blizzard

Chief Executive Officer, Teqball

Founder and CEO, Alis Volat Propriis, LLC

Former Gymnastics Coach, UCLA Athletics

Vice President, Phoenix Suns and Phoenix Mercury

Former Vice President, Bally Sports

Executive Director, UCLA ITS Digital Spaces, Collaborating Partner, Y3K Innovation Summit

Director of Athlete Management NIL, The Network Advisory

General Manager, Los Angeles 5G Lab, Verizon

Senior Director of Corporate Partnerships, LAFC

Director of Cultural Affairs, Los Angeles Chargers

Co-Founder, NFTCLT and Y3K Innovation Summit

Recording Artist and Sandbox Game Creator

Founder, Dorsey Academy of Entrepreneurs

Madden Brand Director, EA Sports
2023 Agenda
Time | Agenda |
---|---|
8:00 a.m. |
Check-in |
8:45 a.m |
WelcomeJay Tucker ('09), Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson Eric Johnson (B.A.'91), Founder & CEO, WON WORLDWIDE; Board Member, Center for Media, Entertainment & Sports, UCLA Anderson |
9:00 a.m. |
Limitless: Harnessing Opportunity in the Business of SportsHost: Jay Tucker ('09), Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson
|
9:30 a.m. |
Up Next: Growing the Next Generation of Pro SportsHost: Eric Johnson, (B.A. ’91), Founder & CEO, WONWORLDWIDE
|
10:05 a.m |
Sports Media: The Future Is Here!Host: Debbie Spander (J.D. '95), Founder, Insight Sports Advisors
|
10:40 a.m. |
Bruin Talk: LeadershipHost: Tony Bernardo, Dean, UCLA Anderson
|
11:15 a.m. |
Making Plays: Women Reshaping Sports Brands, Teams and NarrativesHost: Keisha Wright, Senior VP, Partnerships and Purpose, THINK450, NBPA
|
11:50 a.m. |
Beyond the Court: Culture, Community and CommerceHost: Damaune Journey, Global Chief Growth Officer, 72 and Sunny
|
12:30 p.m. |
Lunch + Sports Case Competition (Final Round) |
1:30 p.m. |
Sports and Social Impact: L.A. Rams and "Kingfish"
|
2:10 p.m. |
Empowering Women Who Lead in Sports (Presented by the Rose Bowl Institute)Host: Dr. Betty Uribe, Managing Director, Board Director, Entrepreneur, Investor, JPMorgan Chase
|
2:45 p.m. |
Case Competition Winners Announced |
2:50 p.m. |
Empowering Communities: Sports, Tech, Fandom and Impact
|
3:30 p.m. |
Moving the Needle: A Conversation with Anquan BoldinHost: Mark Francis, Senior Sports Business Instructor, Lundquist College of Business and Warsaw Sports Business Center, University of Oregon
|
4:00 p.m. |
Empowerment Spotlight: A Featured Conversation with Leigh SteinbergHost: Mark Francis, Senior Sports Business Instructor, Lundquist College of Business and Warsaw Sports Business Center, University of Oregon
|
4:20 p.m. |
Games People Play: The Future of Interactive EntertainmentHost: Adam Mendler ('10), CEO, Veloz Group
|
4:55 p.m. |
Closing Remarks |
Time | Agenda |
---|---|
8:00 – 8:40 a.m. |
Pre-Conference Seminar: Understanding Latin American Sports FandomHost: Christian Rodarte (B.A. ’05), Founder and Managing Director, Commonwell LLC
|
10:15 – 11:05 a.m. |
Game Changers: Navigating the Intersection of Sports and EntertainmentHost: Tiffany Everett, Global Social Media Lead, EA Sports, Electronic Arts
|
11:05 – 11:40 a.m. |
The Media Measurement ParadoxHost: Andrew Brandt, Executive Director, Moorad Center for the Study of Sports Law, Villanova Law School
|
11:45 a.m. – 12:30 p.m |
Analytics and Fan EngagementHost: Paul Brandano (’06), Executive Director, Master of Science in Business Analytics Program (MSBA), UCLA Anderson School of Management
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
The Play’s the Thing: Fan-Friendly Innovation in Sports VenuesHost: Bill Sanders, Chief Executive Officer, Cadence158
|
2:10 – 2:45 p.m. |
Fireside Chat-For the Players: Safety & WellnessHost:Mark Francis, Senior Sports Business Instructor, Lundquist College of Business and Warsaw Sports Business Center, University of Oregon
|
2:50 – 3:30 p.m. |
For the Athlete: What to Know About NILHost: Cindy Lin, Executive Director, Ziffren Institute for Media, Entertainment, Technology & Sports Law, UCLA
|
Time | Agenda |
---|---|
10:30 – 11:10 a.m. |
Panel: Securing the Metaverse: Protecting Gamers' Digital Assets
|
11:10 – 11:50 a.m. |
Panel: How to Get, Spend and Keep the NIL BagHost: Johnny Cruz, Director of Athlete Management, NIL, The Network Advisory
|
11:50 a.m. – 12:30 p.m |
Panel: How Betting Will Supercharge the Sports and Gaming EcosystemHost: Jim Guthrie (B.A. ’03, ’08), Associate Vice President, Brands and Properties, Wasserman
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
Fireside Chat with Brooke SingerHost: Arielle Moyal, Founder, Moyal Enterprises LLC
|
2:10 – 2:45 p.m. |
Innovation in Sports and Gaming |
Time | Agenda |
---|---|
10:00 – 10:30 a.m. |
Winning in EsportsHost: Hal Biagas , COO and General Counsel, Seven1 Sports & Entertainment Group
|
10:30 – 11:05 a.m. |
AI and Gaming: Winning in Esports
|
11:10 a.m. – 11:45 a.m |
Metaverse Environments and Their Impacts on Future Gaming and BusinessHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
11:45 – 12:30 p.m. |
On the Cover: Sports and Entertainment Partnerships in GamingHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
12:30 – 1:30 p.m. |
Lunch and Exhibits |
1:30 – 2:05 p.m. |
Gamer-Centered Economics: The Future of Digital OwnershipHost: Rachel Brissenden,Coalition Success Steward, Business Development & Web3 Partnrships, Opolis
|
2:05 – 2:45 p.m. |
Diversity in GamingHost: Kevin Winston, Founder, Digital LA
|
2:45 – 3:20 p.m. |
Influencers in GamingHost: Tony Bravado, Co-Founder, NFTCLT
|
2022 Conference

What Skills Are Needed for Sports Analytics?

Creating Positive Influence Through Sport

How Will Los Angeles Shape the 2028 Olympic Games?

A Fox Sports Strategist Leverages Fan Insights

The Role of NFTs and Web3 in Sports

A New NFT Marketplace for Basketball Hall of Fame

Social Media, Sports Titles and Fandom

Head Injury Recovery Through Innovation Tech
8:00 a.m. |
Check-in |
8:30 a.m. |
Morning Breakout Session Understanding FandomA conversation with Ben Valenta, Senior Vice President of Strategy & Analytics, Fox Sports |
9:00 a.m |
WelcomeJay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson Eric Johnson (B.A.'91), Faculty Director & Board Member, Center for Media, Entertainment & Sports, UCLA Anderson; Founder & CEO, WON WORLDWIDE |
9:15 a.m. |
Kickoff Session: Innovation, Purpose, and Scale: The Future of Sports in Los AngelesA conversation with John Harper, Chief Operating Officer, LA28 Moderator: Tony Bernardo, Dean, UCLA Anderson |
9:55 a.m. |
Panel Discussion: Beyond the Court: Creating Positive Influence Through Sport
|
9:55 a.m |
Breakout Session (Pavilion Club A) Innovator Spotlight: Emerging Digital Experiences in Sports
|
9:55 a.m. |
Breakout Session (Pavilion Club B) Innovator Spotlight: Body Innovation-Emerging Performance Technologies
|
10:35 a.m. |
NETWORKING BREAK |
10:55 a.m. |
Panel Discussion: The Power of Analytics in SportsModerator: Ryan Bishara (B.A. '11), Executive Vice President, Revenue and Data Strategy, LAFC
|
10:55 a.m. |
Breakout Session (Pavilion Club A) Innovator Spotlight: Social Media, Sports Titles, & Fandom
|
10:55 a.m. |
Breakout Session (Pavilion Club B) Beyond the Court: Capturing Economic Opportunities in Sports
|
11: 30 a.m. |
Breakout Session (Pavilion Club A) We Got Next! Scaling Fandom in Women's Basketball
|
11:35 a.m. |
For the League: Fan Experiences & Engagement in Gaming
|
12:00 p.m. |
LUNCH |
1:00 p.m. |
Afternoon Kickoff: Sports Partnerships & Social Impact
|
1:30 p.m. |
Panel Discussion: Hosted by IMPACT Learning Institute Connecting Brands to Fandom: The Power of Partnerships
|
1:30 p.m. |
Breakout Session (Pavilion Club A) Tokenomics! Monetizing Esports Fandom via Analytics and Blockchain
|
1:30 p.m. |
Breakout Seminar (Pavilion Club B) Using the Blockchain: Accreditation, Recognition, Awards, and Shared Ownership Between Athletes and Fans
|
2:05 p.m. |
Breakout Panel Session (Pavilion Club A) Sports, Art, & Tech: Emerging Ventures
|
2:05 p.m. |
Breakout Session (Pavilion Club B) Innovator Spotlight: Peak PerformanceEmerging Platforms for Improving Athlete Outcomes
|
2:10 p.m. |
Panel Discussion: The Art of the DealModerator: Kay Madati, Former Chief Commercial Officer, FIFA
|
2:40 p.m. |
Breakout Session (Pavilion Club B) Changing the Game-Understanding NIL (Name, Image, Likeness)
|
2:45 p.m. |
Breakout Session (Pavilion Club A) New Frontiers: Tech Innovations Disrupting the Sports Industry
|
2:50 p.m. |
Athlete Powered BrandsA conversation with Matt Barnes, NBA Champion & Co-founder, Hue for Every Man
|
3:15 p.m. |
Breakout Session (Pavilion Club A) Expanding the Pie: Alternative Revenue Streams in Gaming
|
3:15 p.m. |
Breakout Session (Pavilion Club B) INNOVATOR SPOTLIGHTThe Other Half: Supporting Women’s Health Through Femtech Apparel
|
3:20 p.m. |
Football EverywhereA conversation with Nana-Yaw Asamoah, Senior Vice President, Partnership Strategy and New Business, NFL
|
3:55 p.m. |
Bringing Athlete’s to the World StageA conversation with Nez Balelo, Partner, Baseball Division, CAA Sports
|
4:20 p.m. |
Closing Session: Innovating the Fan Experience
|
5:10 p.m. |
EVENT CLOSE |