
Innovation and Design at Anderson (IDeA) is dedicated to teaching design-thinking techniques with the goal of improving professional and personal creativity and innovation. With the variety of hands-on events that enable club members to bring a differentiated skill set to all industries and functions, including technology, product development and management, consulting, business strategy, entrepreneurship, social impact and marketing, members can develop tangible design and innovation skills with a focus on unlocking their creative potential and becoming agents of change as future leaders and innovators.