How the Morrison Center Works
The Morrison Center promotes the development and application of knowledge to relevant, practical issues in marketing and data analytics. With programming that supports the Anderson community, marketing and data science professionals, and policymakers, we provide an ideal environment for collaboration and the exchange of ideas and best practices. By funding academic research, fellowships, student groups, seminars, and events, we create unique opportunities to advance theory and practice.

Faculty Research

Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?

That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Setting the Tax Rate on Legal Marijuana: Consumption, Revenue and the Black Market
Washington’s experience suggests state ownership of pot stores might boost the public coffers

Grocery Store Closures and Household Nutritional Choices
UCLA Anderson Ph.D. student Julia Levine finds that even after supplies replenish, consumers’ diets are poorer

Stuck in a Rut: The Behavioral Entrenchment Effect
UCLA Anderson’s Alicea Lieberman studied the psychological drivers of behavior change
Morrison Fellows
Through our fellowships, the Morrison Center is committed to supporting the practice of marketing research and data analytics in the UCLA Anderson community.
Our Founders

The Morrison Center is made possible through a generous donation from UCLA Medalists Donald Morrison, a UCLA Anderson professor emeritus, and his wife, Sherie Morrison, a UCLA distinguished professor of microbiology, immunology and molecular genetics. The Morrisons are long-time supporters and academic leaders of UCLA, generously supporting athletics, biomedical sciences and UCLA Anderson, where both their daughters earned their MBA.
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