Morrison Center for Marketing and Data Analytics

How the Morrison Center Works

The Morrison Center promotes the development and application of knowledge to relevant, practical issues in marketing and data analytics. With programming that supports the Anderson community, marketing and data science professionals, and policymakers, we provide an ideal environment for collaboration and the exchange of ideas and best practices. By funding academic research, fellowships, student groups, seminars, and events, we create unique opportunities to advance theory and practice.

Morrison Fellows

Through our fellowships, the Morrison Center is committed to supporting the practice of marketing research and data analytics in the UCLA Anderson community.
Our Founders

The Morrison Center is made possible through a generous donation from UCLA Medalists Donald Morrison, a UCLA Anderson professor emeritus, and his wife, Sherie Morrison, a UCLA distinguished professor of microbiology, immunology and molecular genetics. The Morrisons are long-time supporters and academic leaders of UCLA, generously supporting athletics, biomedical sciences and UCLA Anderson, where both their daughters earned their MBA.

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