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The field of strategy examines how firms can outperform competitors on a persistent basis. It covers both external interactions of firms with customers, competitors, suppliers and government, and internal interactions with current and potential employees. Our faculty research whether and how these external and internal interactions can lead to a competitive advantage, which is defined as the persistent outperformance of competitors.

Most faculty in the strategy area at Anderson approach strategic questions from the core discipline of economics, augmented by other intellectual backdrops such as mathematics, psychology, sociology and political science. In their research, the strategy faculty focus on a range of issues relating to business competition. These include optimal pricing, incentives, innovation, imitation, technology adoption, alliances and market entry.
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Featured Research
Our Strategy area faculty conduct research on a number of different topics. Below are a few examples of our recent work.

How Established Firms Get Disrupted by Allies

Suppliers, distributers, product extenders go from helper to competitor

Do Corporate Wellness Programs Boost Worker Productivity?

Industrial laundry gains 4 percent output; as Ian Larkin finds, better health and better feelings toward employer could account for increase


Noncompete Agreements Reduce Worker Pay — and Overall Economic Activity

Research by Mariko Sakakibara and Others Refutes Earlier Claims