The field of strategy examines how firms can outperform competitors on a persistent basis. It covers both external interactions of firms with customers, competitors, suppliers and government, and internal interactions with current and potential employees. Our faculty research whether and how these external and internal interactions can lead to a competitive advantage, which is defined as the persistent outperformance of competitors.
Most faculty in the strategy area at Anderson approach strategic questions from the core discipline of economics, augmented by other intellectual backdrops such as mathematics, psychology, sociology and political science. In their research, the strategy faculty focus on a range of issues relating to business competition. These include optimal pricing, incentives, innovation, imitation, technology adoption, alliances and market entry.