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Entertainment Career Path

Entertainment@Anderson

Last year, about 6% of Anderson students were hired into various roles across the entertainment and media industry in areas such as strategy, business development, business intelligence, franchise marketing, content acquisition, corporate finance and digital distribution. Companies hiring Anderson students ranged from traditional major studios and game publishers to sports-related companies and up-and-coming players in content distribution and technology. Parker has helped students land a median salary of $100,000, with 24% landing signing bonuses, and 18% receiving stock and equity options.

 

Where You Want to Be

 

The following are some of the organizations hiring UCLA Anderson MBA students in entertainment and media roles (both full-time employment and summer internships):

The specific entertainment and media functions UCLA Anderson MBA students enter include:
 
  • Content Acquisition
  • Corporate Development / Strategy & Business Development
  • Corporate Finance
  • Distribution
  • Marketing
  • Partnerships
  • Product Management
  • Research & Analytics
  • Strategy Planning & Operations
 

Academics

 

Our entertainment and media curriculum delivers a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and entertainment and media industry executives. Students get hands-on experience by engaging in real-world projects with leading media and entertainment companies. Courses provide both technical skills and industry knowledge in strategic management, business models and operating principles.

 

Specializations:
Entertainment Management, Technology Leadership

 

Sample Electives

  • Entertainment Marketing
  • Intellectual Property for Managers
  • Entertainment Law
  • Sports Management
  • Entertainment Business Models
  • Content Creation and Exploitation in the Digital Age
  • Innovation in Media and Entertainment through Technology

"I worked in entertainment prior to Anderson but wanted to explore different functional areas and pursue new opportunities within the industry moving forward. Anderson’s Parker Career Management Center and deeply supportive alumni network provided the insight and guidance I needed to best leverage my MBA education towards my career goals."

Jack Paschal ('19)

Rotational Leadership Program, Comcast NBCUniversal

Applied Management Research (AMR)
Sample Projects

  • Developed an integrated marketing strategy and identified the target audience for an independent feature film, analyzing implementation costs in theatrical and ancillary film markets in the U.S.
  • Examined brand perception of a leading provider of digital television, and strategically defined future brand positioning recommendations for the Latin American market
  • Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise
  • Designed a market entry strategy for the expansion of a top entertainment software publisher and developer into international sales channels
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