Last year, about 6% of Anderson students were hired into various roles across the entertainment and media industry in areas such as strategy, business development, business intelligence, franchise marketing, content acquisition, corporate finance and digital distribution. Companies hiring Anderson students ranged from traditional major studios and game publishers to sports-related companies and up-and-coming players in content distribution and technology. Parker has helped students land a median salary of $100,000, with 24% landing signing bonuses, and 18% receiving stock and equity options.
Where You Want to Be
The following are some of the organizations hiring UCLA Anderson MBA students in entertainment and media roles (both full-time employment and summer internships):
The specific entertainment and media functions UCLA Anderson MBA students enter include:
Corporate Development / Strategy & Business Development
Research & Analytics
Strategy Planning & Operations
Our entertainment and media curriculum delivers a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and entertainment and media industry executives. Students get hands-on experience by engaging in real-world projects with leading media and entertainment companies. Courses provide both technical skills and industry knowledge in strategic management, business models and operating principles.
Specializations: Entertainment Management, Technology Leadership
Intellectual Property for Managers
Entertainment Business Models
Content Creation and Exploitation in the Digital Age
Innovation in Media and Entertainment through Technology
"I worked in entertainment prior to Anderson but wanted to explore different functional areas and pursue new opportunities within the industry moving forward. Anderson’s Parker Career Management Center and deeply supportive alumni network provided the insight and guidance I needed to best leverage my MBA education towards my career goals."