Entertainment Career Path

Last year, about 8.2% of Anderson students were hired into various roles across the entertainment and media industry in areas such as strategy, business development, business intelligence, franchise marketing, content acquisition, corporate finance and digital distribution. Companies hiring Anderson students ranged from traditional major studios and game publishers to sports-related companies and up-and-coming players in content distribution and technology. Parker has helped students land a median salary of $132,500, with 54.5% landing signing bonuses, and 33.3% receiving stock and equity options.

Where You Want to Be

The following are some of the organizations hiring UCLA Anderson MBA students in entertainment and media roles (both full-time employment and summer internships):
The specific entertainment and media functions UCLA Anderson MBA students enter include:
  • Content Acquisition
  • Corporate Development / Strategy & Business Development
  • Corporate Finance
  • Distribution
  • Marketing
  • Partnerships
  • Product Management
  • Research & Analytics
  • Strategy Planning & Operations
MBA Employment Report download
See the recruiting, hiring and full-time salary trends for the Class of 2022 and internship data for the Class of 2023.


Our entertainment and media curriculum delivers a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and entertainment and media industry executives. Students get hands-on experience by engaging in real-world projects with leading media and entertainment companies. Courses provide both technical skills and industry knowledge in strategic management, business models and operating principles.

Entertainment Management, Technology Leadership

Sample Electives
  • Entertainment Marketing
  • Intellectual Property for Managers
  • Entertainment Law
  • Sports Management
  • Entertainment Business Models
  • Content Creation and Exploitation in the Digital Age
  • Innovation in Media and Entertainment through Technology

Applied Management Research (AMR)
Sample Projects

  • Developed an integrated marketing strategy and identified the target audience for an independent feature film, analyzing implementation costs in theatrical and ancillary film markets in the U.S.
  • Examined brand perception of a leading provider of digital television, and strategically defined future brand positioning recommendations for the Latin American market
  • Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise
  • Designed a market entry strategy for the expansion of a top entertainment software publisher and developer into international sales channels


"I made the decision to come to Anderson in large part due to the resources available for exploring entertainment as a career path. With the extensive entertainment curriculum, professors who’ve worked in the industry, a breadth of alumni, and programming and network offered by Entertainment Management Association, I was able to learn about the industry, complete internships, and make connections I never would’ve been able to otherwise. Some of my favorite experiences with the Entertainment Management Association include planning its Career Night and the annual Sundance Film Festival trip. I could not be more excited about the next step in my career, which would not be possible without the help of all the resources at Anderson and the Anderson Parker Career Center."

Nancy Li ('23)

Product Manager, PlayStation 

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Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process.

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