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Last year, about 5.5% of Anderson students were hired into various roles across the entertainment and media industry in areas such as strategy, business development, business intelligence, franchise marketing, content acquisition, corporate finance and digital distribution. Companies hiring Anderson students ranged from traditional major studios and game publishers to sports-related companies and up-and-coming players in content distribution and technology. Parker has helped students land a median salary of $117,500, with 30% landing signing bonuses, and 46% receiving stock and equity options.
Where You Want to Be
 
The following are some of the organizations hiring UCLA Anderson MBA students in entertainment and media roles (both full-time employment and summer internships):
logos-entertainment
The specific entertainment and media functions UCLA Anderson MBA students enter include:
  • Content Acquisition
  • Corporate Development / Strategy & Business Development
  • Corporate Finance
  • Distribution
  • Marketing
  • Partnerships
  • Product Management
  • Research & Analytics
  • Strategy Planning & Operations
Academics
 
Our entertainment and media curriculum delivers a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and entertainment and media industry executives. Students get hands-on experience by engaging in real-world projects with leading media and entertainment companies. Courses provide both technical skills and industry knowledge in strategic management, business models and operating principles.
Specializations:
Entertainment Management, Technology Leadership
 
Sample Electives
  • Entertainment Marketing
  • Intellectual Property for Managers
  • Entertainment Law
  • Sports Management
  • Entertainment Business Models
  • Content Creation and Exploitation in the Digital Age
  • Innovation in Media and Entertainment through Technology
"Having never worked in entertainment previously, I came to Anderson because of its entertainment curriculum, extensive network of supportive alumni, and the Entertainment Management Association, which were crucial to helping me learn the industry inside and out. From planning Entertainment Career Night to attending Drinks for Ten with Anderson alums working in the entertainment industry, I developed a deep network of alumni connections and friends. I could not be more excited about the next step in my career, which would not be possible without the help of Anderson's Parker Career Management Center and its incredible Career Advisors."
Erica Jackey ('21)

Consultant, LEK Consulting 

Applied Management Research (AMR)
Sample Projects

  • Developed an integrated marketing strategy and identified the target audience for an independent feature film, analyzing implementation costs in theatrical and ancillary film markets in the U.S.
  • Examined brand perception of a leading provider of digital television, and strategically defined future brand positioning recommendations for the Latin American market
  • Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise
  • Designed a market entry strategy for the expansion of a top entertainment software publisher and developer into international sales channels

Resources

Connect With a Student Ambassador 
 
Our Admissions Ambassador Corps (AAC) is a group of diverse student leaders who can guide you through life at UCLA Anderson and answer your specific questions about their experiences. Ambassadors lead live webinars on a regular basis and are on call to help you with your process.

Connect with a Student

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