These seminars are hosted by your area of study and closed to the public; distinguished faculty from other universities present their latest papers and findings.
The marketing area hosted Evan Weingarten from The Wharton School at University of Pennsylvania on October 7, 2016, where he presented his paper, "The Effect of Salience on Valuation: Addressing the Dual-Causality Problem in Decision Biases." The question Weingarten set out to ask was, how do individuals evaluate products? While many decades of research have proposed models of how individuals integrate information and what influences evaluations, many of them don’t address the interdependence of the accessibility of an input and the diagnosticity of those inputs determining whether or not that input will be used in judgment. Weingarten found that accessibility can influence diagnosticity, and diagnosticity can influence accessibility, contending that the framework applies not only to memory-based but also to stimulus-based decision-making. Among other explorations, Weingarten also looked at how attributes in more salient top and bottom positions of a product profile had consistently higher part-worths than attributes in middle positions
Marketing also hosted Kaitlyn Woolley from the University of Chicago Booth School of Business, presenting her paper, "The Experience Matters More Than You Think: People Value Intrinsic Incentives More Inside Than Outside an Activity." Here, Wooley documented a shift in the value assigned to intrinsic incentives, finding that people value these incentives more inside an activity than outside the activity.
Our student-run seminars exist exclusively for Anderson and Marketing Ph.D. students. They present their current research and receive feedback. With no faculty in attendance, your peers critique your work and become invaluable, supportive colleagues and friends in the process.
These seminars provide the opportunity to defend your work, receive research and career feedback, and influence others’ work lives. With the toughest audiences you will ever face, this experience is all about preparing you for your professional life and positioning you for candidacy as a faculty member at one of the world’s highest caliber institutions.