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Marketing
 
Behavioral, quantitative and managerial orientations are all reflected in the individual interests of the marketing faculty who, in collaboration with doctoral students, are actively involved in groundbreaking research. Students understand, explain and predict the effectiveness of various marketing strategies and to develop theoretical frameworks with which more efficient strategies can be designed.
From the Marketing Chair
 

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D.
Marketing Chair

Explore the Program
 
Meet the Faculty
Meet the Faculty
Meet the Students
Meet the Students
Courses & Seminars
Courses & Seminars
Milestone Publications
 

People Who Choose Time over Money Are Happier
Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.

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Effects of Internet Display Advertising in the Purchase Funnel
Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.

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The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.

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Alumni Success
 
portrait of phd marketing alumni Julia Levine

Julia Levine (’23)

Assistant Professor of Marketing, Johns Hopkins University

Dissertation: State Dependence in Brand, Category and Store Choice

portrait of phd marketing alumni Sherry He

Sherry He (’23)

Assistant Professor of Marketing, Michigan State University

Dissertation: Essays on Platform Policies, Ratings and Innovation

portrait of phd marketing alumni Kate Christensen

Kate Christensen (’21)

Assistant Professor of Marketing, Indiana University

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

First academic placement: Assistant Professor of Marketing, The Wharton School of the University of Pennsylvania

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

First academic placement: Assistant Professor of Marketing, Southern Methodist University

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

First academic placement: Assistant Professor of Marketing, Columbia Graduate School of Business

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Associate Professor of Marketing, University of Miami School of Business Administration

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

Marion B. Ingersoll Professor of Marketing, University of Washington Foster School of Business

First academic placement: Yale University
Dissertation: Essays in Cooperative Game Theory