People Who Choose Time over Money Are Happier
Hal Hershfield and Cassie Mogilner Holmes
Although thousands of Americans say they prefer money, having more time is associated with greater happiness.
Effects of Internet Display Advertising in the Purchase Funnel
Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.