From the Marketing Chair
"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "
Hal Hershfield, Ph.D.
People Who Choose Time over Money Are Happier
Hal Hershfield and Cassie Mogilner Holmes
Although thousands of Americans say they prefer money, having more time is associated with greater happiness.
Effects of Internet Display Advertising in the Purchase Funnel
Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.
Julia Levine (’23)
Dissertation: State Dependence in Brand, Category and Store Choice
Sherry He (’23)
Dissertation: Essays on Platform Policies, Ratings and Innovation
Kate Christensen (’21)
Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions
Marissa Sharif (’17)
Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost
Wayne Taylor (’17)
Dissertation: Modeling Customer Behavior in Loyalty Programs
Elizabeth Webb (’14)
Dissertation: Understanding Risk Preference and Perception in Sequential Choice
Claudia Townsend (’10)
Dissertation: The Impact of Product Aesthetics in Consumer Choice
Oliver Rutz (’07)
First academic placement: Yale University
Dissertation: Essays in Cooperative Game Theory