People Who Choose Time over Money Are Happier
Hal Hershfield and Cassie Mogilner Holmes
Although thousands of Americans say they prefer money, having more time is associated with greater happiness.
Effects of Internet Display Advertising in the Purchase Funnel
Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.
Marissa Sharif (’17)
Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost
Marissa Sharif researches consumer behavior, judgment and decision-making, motivation and memory. She has forthcoming publications co-authored with Professors Suzanne Shu and Danny Oppenheimer.
Wayne Taylor (’17)
Dissertation: Modeling Customer Behavior in Loyalty Programs
Wane Taylor's research focuses on customer analytics with the goal of providing impactful results to both academia and managers. Much of his current work has evolved from applied projects with large companies. His article "Getting Gamblers Back to the Casino: The Impact of Wins and Losses on Return Times" is forthcoming in the Journal of Management Research.
Elizabeth Webb (’14)
Dissertation: Understanding Risk Preference and Perception in Sequential Choice
Elizabeth Webb is now a faculty member at Columbia's Graduate School of Business, where she teaches the Behavioral Economics and Decision Making elective course. Her research focuses on sequential risk-taking and situational factors that can affect risk attitudes and perceptions over time. She also researches and evaluates the psychology of money, and emotional experiences in the consumer realm. Webb earned a BA in Economics from University of California, Berkeley in 2005, and a Ph.D. in Marketing from UCLA Anderson in 2014.
Claudia Townsend (’10)
Dissertation: The Impact of Product Aesthetics in Consumer Choice
Claudia Townsend studies aesthetics and visual presentation in consumer choice, prosocial consumer behavior and behavioral decision theory. She recently published "The Space-to-Product Ratio Effect: How Interstitial Space Influences Aesthetic Appeal, Store Perceptions and Product Preference" in the Journal of Marketing Research.
Oliver Rutz (’07)
First academic placement: Yale University
Dissertation: Essays in Cooperative Game Theory
Oliver J. Rutz has published award-winning research in the most prestigious academic journals in his field. He shares the 2016 William F. O'Dell Award with his dissertation chair, Professor Randy Bucklin, for their Journal of Marketing Research article "From Generic to Branded: A Model of Spillover in Paid Search Advertising."
Catarina Sismeiro Ribeiro (’02)
First academic placement: University of Southern California
Dissertation: Modeling Browsing and Purchase on the Internet Using Click Stream Data
Catarina Sismeiro has published widely on statistical modeling and testing, modeling cross-market (spatial) dependencies for both internet and non-internet data and consumer behavior on interactive media. She currently studies physician decision-making and the impact on physicians of pharmaceutical marketing communications, the analysis of internet information search and the multilevel spatial structure of internet purchase decisions. In 2003 she won the Paul E. Green award that honors articles published in the Journal of Marketing Research that contribute significantly to the practice of marketing research, and in 2005 she won the ADMES/MARKTEST scientific excellence award.