Anderson 2021 is a roadmap for increasing the relevance and impact of UCLA Anderson’s research and graduates’ career preparation, for creating connections, identity and inclusivity as “One Anderson,” for partnering with the broader UCLA and alumni communities, for expanding our social mission and for generating new and sustainable revenue streams.
Expanding beyond our initial focus on the Los Angeles region, our ambitions today extend to the world and embrace rigorous and impactful scholarship, principled leadership and entrepreneurial thinking.
As we Think in the Next and look to the coming five years, our starting point is pride in the scholarship of our faculty and our academic curriculum. Yet with the escalating pace of global change, UCLA Anderson must evolve to play a more significant role in shaping the future rather than reacting to what has passed.
We must continue to adapt and expand our learning and scholarly programs by fostering deeper knowledge — and real understanding — of the opportunities and challenges affecting business, society and our planet.
Over the next five years, we will:
In a school of management, there must be an applied dimension to the thought leadership and educational programs we offer. These pursuits are meaningful only if they advance our understanding of drivers of behavior and value in organizations, markets and communities. Our strategic priorities for the next five years are shaped by continuing disruption in these drivers of value, and the urgent need for deeper understanding of the forces that shape organizations and markets. At UCLA Anderson, we are well positioned to advance management thinking in the midst of these complex shifts because of several unique advantages. These include:
- A superb faculty leading cutting-edge learning and research programs;
- A culture that shares success, thinks fearlessly and drives change;
- A leading, comprehensive public research university, UCLA, as our home;
- An essential grounding in Southern California, an innovation hub and a truly global region.
The strategic initiatives are designed to advance the school’s goals around relevance and impact, community identity and inclusivity, engagement with key stakeholders, and revenue growth. Success rests on progress in the following metrics:
- Application and placement trends in degree and non-degree programs, which are expected to rise with innovations in programs and learning approaches that capture evolving market and skill needs;
- Reputational measures (e.g., rankings, scholarly productivity, media mentions), as the school is increasingly recognized for the distinctiveness of its degree and non-degree programs, the influence of its research in organizational and market settings, and coherence around brand messaging;
- Diversity and climate trends, demonstrating progress in both quantitative and qualitative assessments in these areas among faculty, students and staff;
- Engagement measures with target constituencies demonstrating increased program involvement with the university, alumni participation rates (in giving, in events, in school-wide program initiatives, in continuous learning) and scale of community-based outreach projects;
- Financial health, reflecting a risk-balanced portfolio of programs and a sustained revenue stream (from programs and philanthropy) because of the success and excitement generated by the strategic initiatives.
We are eager to achieve “the Next.”