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2022 PULSE Conference
 

The UCLA Anderson PULSE Entertainment, Sports & Technology Conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries. This was a HYBRID event. 

February 24-25, 2022

UCLA Anderson Briskin Plaza

2022 Pulse Conference

Hosted by the Center for Media, Entertainment & Sports at the UCLA Anderson School of Management, the Pulse Conference showcases influential executives and innovators in media, technology and sports.


The conference will kick-off on Thursday, February 24th from 6:00-8:00 PM (PST) and continue on Friday, February 25th from 1:00-4:00 PM (PST) at UCLA Anderson Briskin Plaza. This year's 2022 conference will also be a HYBRID event and will be livestreamed.

Throughout the event, attendees can get a glimpse of what’s next in a setting that allows for candid and authentic dialogue and connection. The 2022 experience will include the following:

  • Integration of blockchain applications within growth business models across entertainment, sports and music companies

  • Key leader discussion on the future of audience measurement in media and drivers of new analytics and a new currency

  • Exploration of the newly unveiled NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy

  • Beyond Economics: How addressing the challenge of inclusion in Hollywood impacts culture, community and commerce

  • Streaming: Futurecasting: How the streaming experiments during the pandemic will shape the future of movies and movie marketing

Time
Topic
Participants 

Thursday (Evening Program)

6:00 – 6:05 p.m.

Welcome

6:05 – 6:30 p.m.

PULSE Check

Presentation 1:

Michael Rizzo, UCLA Anderson FEMBA ‘23

Presentation 2:

EQ Music: Ryan Caradonna, Co-founder, EQ Music, UCLA Anderson, FEMBA'22

Matthew Raposo, Co-Founder, EQ Music

Presentation 3:

Brian Zhou, UCLA Anderson FEMBA '22

6:30 – 7:10 p.m.

NFT Panel

Rikin Mantri, Co-founder & Co-CEO, Curio

Ridhima Kahn, VP of Business Development, DapperLabs

7:10 – 7:50 p.m.

Beyond Economics: How Addressing the Challenge of Inclusion in Hollywood Impacts Culture, Community and Commerce

Moderator: Nancy Yoon, Founder of Asians in LA & Entertainment PR for IW Group Agency

Adele Lim, Screenwriter, Crazy Rich Asians, Raya & the Last Dragon

Miranda Kwok, Executive Producer and Series Developer, The Cleaning Lady, FOX  

Paula Williams Madison, Former NBCU EVP/Chief Diversity Officer and Executive Producer, "Untitled Vincent Chin Project"

 Chen Tang, Actor, Mulan

7:50 – 8:00 p.m.

Closing Remarks

Jay Tucker, Executive Director, UCLA Anderson Center for Media, Entertainment and Sports

Friday (Main Event)

11:45 a.m. – 12:45 p.m.

Networking/Kickoff Lunch (Hybrid)

Naz Aletaha, Riot Games, Head of Global Esports Partnerships & Business Development

Moderator: Beverly Macy, Instructor, UCLA Anderson Center for Media, Entertainment, and Sports

1:00 – 1:45 p.m.

NIL (Name, Image, Likeness)

Moderator: Bill Sanders, President, August Icon Marketing

Teri Carson, Director of Compliance, UCLA Athletics

Lauren Sesselmann, Olympian, Brand Influencer & Entreprenuer

Arielle Moyal, Founder & CEO, Moyal Enterprises

Amobi Okugo, Midfielder/Defender & Founder, A Frugal Athlete and OK U Go Foundation

1:45 – 2:20 p.m.

Featured Speaker: Putting the Audience at the Center of the Business (streaming, measurement, etc.)

Bela Bajaria, VP, Global TV, Netflix

Moderator: Sanjay Sood, Faculty Chair, UCLA Anderson

2:20 – 3:00 p.m.

Beyond Beats: Creativity, Fan Engagement, and Innovation in Music

Joi Brown, Head of Partnerships, ICM

RZA, Artist

DJ Scratch 

3:00 – 3:10 p.m.

MBA Case Competition Winner Announcement 

Howard Hsieh, VP, Strategic Planning & Business Development, Paramount Pictures

3:10 – 3:20 p.m.

Game Changer Intro & Presentation

Eric Johnson, CEO, WON WorldWide & Faculty Director, UCLA Anderson, Center for Media, Entertainment, and Sports

3:20 – 4:00 p.m.

Game Changer Conversation 

Maverick Carter, CEO, The SpringHill Company

Moderator: Andy Campion, Chief Operating Officer, Nike Inc.

4:00 p.m.

Event Close

2022 Game Changer
 
Maverick Carter

Maverick Carter

CEO, The SpringHill Company
Maverick Carter, an entrepreneur and CEO, has significantly impacted the sports and media landscape and helped usher in a new era of athlete empowerment. As LeBron James’ longtime business partner and CEO of The SpringHill Company, Carter has channeled his passionate curiosity and determination to uplift others into building brands that develop authentic, award-winning content spanning several platforms, all with a common thread of empowering others. 
2022 Pulse Conference Highlights
 
2021 Pulse Conference Highlights
 
2020 Pulse Conference Highlights
 

2020 Pulse Conference Highlights

Pulse 2020 Game Changer Award Recipient Ice Cube

Keynote Conversation with Mark Zoradi, CEO, ’80, Cinemark

Keynote Conversation with David Linde, CEO, Participant 

Innovator Spotlight: Monetizing Influence

Building Global Sports Brands

Fandango Panel

Global Research: Streaming

Innovator Spotlight: Building Global Brands

Gaming and Esports 

The Next Beat: Latin Music

Getting Pacific: Launching Entertainment Initiatives in Asia

Brands Partnerships & Monetization

At Home in L.A. and True to Himself, Ice Cube Reflects

The award-winning sports and entertainment powerhouse is UCLA Anderson’s 2020 Game Changer

About Pulse 2020
 

Hosted by the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at the UCLA Anderson School of Management, the Pulse conference is the ultimate forum for strategic discussion, game-changing insights and career-altering networking opportunities. The 2020 theme was Monetizing the Global Audience. We explored how the increasingly global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models. Presenters focused on a number of topics, including:

  • Delivering Direct to the Global Consumer: Growing Streaming Platforms Beyond the United States
  • The Power of the Global Franchise: Monetizing Sequels, Franchises, Blockbusters and IP in the Global Filmed Entertainment Market
  • The Power of Brands and Partnerships
  • The Rise of the Latin Consumer in Music, TV and Film
  • Gaming and eSports: What We Can Learn from Asia and Beyond
  • Winning Overseas: Bringing Major World Sporting Events to U.S. Markets

The annual event attracts roughly 500 students, business professionals and entrepreneurs, and benefits from the participation of influential business leaders and legends in the entertainment industry. Past presenters include Jeffrey Katzenberg, founder of Quibi and co-founder of DreamWorks SKG; Susanne Daniels, global head of original content at YouTube;  John Penotti, producer of Crazy Rich Asians; Jerry Bruckheimer, award-winning television and film producer; Kevin Lin, chief operating officer of Twitch; and Debra L. Lee, former chairman and CEO of BET Holdings Inc. (More on Pulse)