February 24-25, 2022
UCLA Anderson Briskin Plaza
2022 Pulse Conference
Hosted by the Center for Media, Entertainment & Sports at the UCLA Anderson School of Management, the Pulse Conference showcases influential executives and innovators in media, technology and sports.
The conference will kick-off on Thursday, February 24th from 6:00-8:00 PM (PST) and continue on Friday, February 25th from 1:00-4:00 PM (PST) at UCLA Anderson Briskin Plaza. This year's 2022 conference will also be a HYBRID event and will be livestreamed.
Throughout the event, attendees can get a glimpse of what’s next in a setting that allows for candid and authentic dialogue and connection. The 2022 experience will include the following:
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Integration of blockchain applications within growth business models across entertainment, sports and music companies
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Key leader discussion on the future of audience measurement in media and drivers of new analytics and a new currency
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Exploration of the newly unveiled NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
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Beyond Economics: How addressing the challenge of inclusion in Hollywood impacts culture, community and commerce
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Streaming: Futurecasting: How the streaming experiments during the pandemic will shape the future of movies and movie marketing
2022 Speakers

Head of Global TV, Netflix

Head of Strategic Partnerships, ICM Partners

Chief Operating Officer, Nike Inc.

CEO, The SpringHill Company

CEO and Founder, WON WORLDWIDE

VP of Business Development, Dapper Labs

Executive Producer & Series Developer, The Cleaning Lady, FOX

Screenwriter, Crazy Rich Asians, Raya & the Last Dragon

Instructor, UCLA Anderson, Center for Media, Entertainment & Sports

Founder & CEO, Moyal Enterprises

Midfielder/Defender & Founder, A Frugal Athlete and OK U Go Foundation

Artist, Wu-Tang Clan

President, August Icon Marketing

DJ

Olympian, Brand Influencer & Entrepreneur

Faculty Chair, Professor of Marketing, UCLA Anderson

Actor, Mulan

Director of Compliance, UCLA Athletics

Executive Director, UCLA Anderson, Center for Media, Entertainment & Sports

TV Host, Founder of Asians in LA & Entertainment PR for IW Group Agency

Global Head of League of Legends Esports, Riot Games

Former NBCU EVP/Chief Diversity Officer and Executive Producer, "Untitled Vincent Chin Project"

UCLA Anderson FEMBA ‘22

Co-founder of EQ Music, UCLA Anderson FEMBA ’22

UCLA Anderson FEMBA ‘23

Co-founder of EQ Music
Time
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Topic
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Participants
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Thursday (Evening Program) |
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6:00 – 6:05 p.m. |
Welcome |
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6:05 – 6:30 p.m. |
PULSE Check |
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Presentation 1: |
Michael Rizzo, UCLA Anderson FEMBA ‘23 |
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Presentation 2: |
EQ Music: Ryan Caradonna, Co-founder, EQ Music, UCLA Anderson, FEMBA'22 Matthew Raposo, Co-Founder, EQ Music |
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Presentation 3: |
Brian Zhou, UCLA Anderson FEMBA '22 |
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6:30 – 7:10 p.m. |
NFT Panel |
Rikin Mantri, Co-founder & Co-CEO, Curio Ridhima Kahn, VP of Business Development, DapperLabs |
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7:10 – 7:50 p.m. |
Beyond Economics: How Addressing the Challenge of Inclusion in Hollywood Impacts Culture, Community and Commerce |
Moderator: Nancy Yoon, Founder of Asians in LA & Entertainment PR for IW Group Agency Adele Lim, Screenwriter, Crazy Rich Asians, Raya & the Last Dragon Miranda Kwok, Executive Producer and Series Developer, The Cleaning Lady, FOX Paula Williams Madison, Former NBCU EVP/Chief Diversity Officer and Executive Producer, "Untitled Vincent Chin Project" Chen Tang, Actor, Mulan |
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7:50 – 8:00 p.m. |
Closing Remarks |
Jay Tucker, Executive Director, UCLA Anderson Center for Media, Entertainment and Sports |
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Friday (Main Event) |
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11:45 a.m. – 12:45 p.m. |
Networking/Kickoff Lunch (Hybrid) |
Naz Aletaha, Riot Games, Head of Global Esports Partnerships & Business Development Moderator: Beverly Macy, Instructor, UCLA Anderson Center for Media, Entertainment, and Sports |
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1:00 – 1:45 p.m. |
NIL (Name, Image, Likeness) |
Moderator: Bill Sanders, President, August Icon Marketing Teri Carson, Director of Compliance, UCLA Athletics Lauren Sesselmann, Olympian, Brand Influencer & Entreprenuer Arielle Moyal, Founder & CEO, Moyal Enterprises Amobi Okugo, Midfielder/Defender & Founder, A Frugal Athlete and OK U Go Foundation |
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1:45 – 2:20 p.m. |
Featured Speaker: Putting the Audience at the Center of the Business (streaming, measurement, etc.) |
Bela Bajaria, VP, Global TV, Netflix Moderator: Sanjay Sood, Faculty Chair, UCLA Anderson |
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2:20 – 3:00 p.m. |
Beyond Beats: Creativity, Fan Engagement, and Innovation in Music |
Joi Brown, Head of Partnerships, ICM RZA, Artist DJ Scratch |
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3:00 – 3:10 p.m. |
MBA Case Competition Winner Announcement |
Howard Hsieh, VP, Strategic Planning & Business Development, Paramount Pictures |
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3:10 – 3:20 p.m. |
Game Changer Intro & Presentation |
Eric Johnson, CEO, WON WorldWide & Faculty Director, UCLA Anderson, Center for Media, Entertainment, and Sports |
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3:20 – 4:00 p.m. |
Game Changer Conversation |
Maverick Carter, CEO, The SpringHill Company Moderator: Andy Campion, Chief Operating Officer, Nike Inc. |
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4:00 p.m. |
Event Close |

Maverick Carter
CEO, The SpringHill Company
Maverick Carter, an entrepreneur and CEO, has significantly impacted the sports and media landscape and helped usher in a new era of athlete empowerment. As LeBron James’ longtime business partner and CEO of The SpringHill Company, Carter has channeled his passionate curiosity and determination to uplift others into building brands that develop authentic, award-winning content spanning several platforms, all with a common thread of empowering others.


Maverick Carter’s Exceptional Industry Impact
The SpringHill Company CEO is UCLA Anderson’s 2022 Game Changer

RZA and DJ Scratch Go Beyond Beats
What engages fans and empowers community in the music industry?

Name, Image, Likeness
College athletes pressure NCAA to permit profits from personal brands

How Brand Partners Accelerate the Growth of Esports
Riot Games’ Naz Aletaha talks about the evolution of gaming and esports

Diversity, Equity and Inclusion in Entertainment
Will Hollywood culture, community and commerce accept the challenge?

Pulse Check 2022: Michael Rizzo (’23)
Why Netflix Has Outpaced Media Companies

Pulse Check 2022: Brian Zhou (’23)
Find This FEMBA Where Tech and Entertainment Overlap

A Web 3.0 Marketplace to Revolutionize How Artists Connect with Fans
EQ Music co-founders entered the digital world to build community

The New World of NFT
How accessible is blockchain to creators?