This will be a HYBRID event.
Friday, February 25, 2022
1:00-4:00 PM
UCLA Anderson Briskin Plaza
About
2022 Pulse Conference
Hosted by the Center for Media, Entertainment & Sports at the UCLA Anderson School of Management, the Pulse Conference showcases influential executives and innovators in media, technology and sports. The conference will kick-off on Thursday, February 24th from 6:00-8:00 PM (PST) and continue on Friday, February 25th from 1:00-4:00 PM (PST) at UCLA Anderson Briskin Plaza. This year's 2022 conference will also be a HYBRID event and will be livestreamed.
Throughout the event, attendees can get a glimpse of what’s next in a setting that allows for candid and authentic dialogue and connection. The 2022 experience will include the following:
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Integration of blockchain applications within growth business models across entertainment, sports and music companies
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Key leader discussion on the future of audience measurement in media and drivers of new analytics and a new currency
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Exploration of the newly unveiled NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
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Beyond Economics: How addressing the challenge of inclusion in Hollywood impacts culture, community and commerce
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Streaming: Futurecasting: How the streaming experiments during the pandemic will shape the future of movies and movie marketing
Speakers
TO BE ANNOUNCED
Schedule
TO BE ANNOUNCED
UCLA Anderson 2021 Pulse Conference
20/20 Foresight
Understanding Culture Through Sport
Wide World of Sports
Exploring the Consumer Shift: How will it impact what we used to think of as “TV”
Kathryn Bertine: Author, Activist & Pro Cyclist
The Power of Partnerships in Digital Media
Social Media & New Experiences
How to Break Into the Creative-Tech Industries and Stay Competitive
The Growth of Latin Music and Monetizing Opportunities
Equity, Diversity and Inclusion
New Experiences in Media and its Sustainability
Real Madrid: Building a Global Brand
PULSE Innovator Showcase: PLLAY
Fandom – Audience & Fan Engagement: How Organizations Are Holding Onto Their Fans
2021 PULSE Game Changer Conversation
Women In Entertainment
Covid & Tech: Redefining the In-person Experience
2020 Pulse Conference Highlights
Pulse 2020 Game Changer Award Recipient Ice Cube
Keynote Conversation with Mark Zoradi, CEO, ’80, Cinemark
Keynote Conversation with David Linde, CEO, Participant
Innovator Spotlight: Monetizing Influence
Building Global Sports Brands
Fandango Panel
Global Research: Streaming
Innovator Spotlight: Building Global Brands
Gaming and Esports
The Next Beat: Latin Music
Getting Pacific: Launching Entertainment Initiatives in Asia
Brands Partnerships & Monetization
At Home in L.A. and True to Himself, Ice Cube Reflects
The award-winning sports and entertainment powerhouse is UCLA Anderson’s 2020 Game Changer
