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2022 PULSE Conference

The UCLA Anderson PULSE Entertainment, Sports & Technology Conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries.

This will be a HYBRID event. 

Friday, February 25, 2022

1:00-4:00 PM 

UCLA Anderson Briskin Plaza


2022 Pulse Conference

Hosted by the Center for Media, Entertainment & Sports at the UCLA Anderson School of Management, the Pulse Conference showcases influential executives and innovators in media, technology and sports. The conference will kick-off on Thursday, February 24th  from 6:00-8:00 PM (PST) and continue on Friday, February 25th from 1:00-4:00 PM (PST) at UCLA Anderson Briskin Plaza. This year's 2022 conference will also be a HYBRID event and will be livestreamed.

Throughout the event, attendees can get a glimpse of what’s next in a setting that allows for candid and authentic dialogue and connection. The 2022 experience will include the following:

  • Integration of blockchain applications within growth business models across entertainment, sports and music companies

  • Key leader discussion on the future of audience measurement in media and drivers of new analytics and a new currency

  • Exploration of the newly unveiled NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy

  • Beyond Economics: How addressing the challenge of inclusion in Hollywood impacts culture, community and commerce

  • Streaming: Futurecasting: How the streaming experiments during the pandemic will shape the future of movies and movie marketing





2021 Pulse Conference Highlights
2020 Pulse Conference Highlights

2020 Pulse Conference Highlights

Pulse 2020 Game Changer Award Recipient Ice Cube

Keynote Conversation with Mark Zoradi, CEO, ’80, Cinemark

Keynote Conversation with David Linde, CEO, Participant 

Innovator Spotlight: Monetizing Influence

Building Global Sports Brands

Fandango Panel

Global Research: Streaming

Innovator Spotlight: Building Global Brands

Gaming and Esports 

The Next Beat: Latin Music

Getting Pacific: Launching Entertainment Initiatives in Asia

Brands Partnerships & Monetization

At Home in L.A. and True to Himself, Ice Cube Reflects

The award-winning sports and entertainment powerhouse is UCLA Anderson’s 2020 Game Changer

About Pulse 2020

Hosted by the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at the UCLA Anderson School of Management, the Pulse conference is the ultimate forum for strategic discussion, game-changing insights and career-altering networking opportunities. The 2020 theme was Monetizing the Global Audience. We explored how the increasingly global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models. Presenters focused on a number of topics, including:

  • Delivering Direct to the Global Consumer: Growing Streaming Platforms Beyond the United States
  • The Power of the Global Franchise: Monetizing Sequels, Franchises, Blockbusters and IP in the Global Filmed Entertainment Market
  • The Power of Brands and Partnerships
  • The Rise of the Latin Consumer in Music, TV and Film
  • Gaming and eSports: What We Can Learn from Asia and Beyond
  • Winning Overseas: Bringing Major World Sporting Events to U.S. Markets

The annual event attracts roughly 500 students, business professionals and entrepreneurs, and benefits from the participation of influential business leaders and legends in the entertainment industry. Past presenters include Jeffrey Katzenberg, founder of Quibi and co-founder of DreamWorks SKG; Susanne Daniels, global head of original content at YouTube;  John Penotti, producer of Crazy Rich Asians; Jerry Bruckheimer, award-winning television and film producer; Kevin Lin, chief operating officer of Twitch; and Debra L. Lee, former chairman and CEO of BET Holdings Inc. (More on Pulse)