UCLA Anderson marketing faculty are among the top in the field for data analytics, consumer research, behavioral insight, purchasing behavior and online effectiveness. Their research and discoveries have had profound impact on the way brands and consumers find one another, interact and communicate.
Ladder Faculty
Anand Bodapati
Associate Professor of Marketing
Randolph Bucklin
Peter W. Mullin Chair in Management, Professor of Marketing
Aimee Drolet
Professor of Marketing, Marion Anderson Chair in Management
Hal Hershfield
Professor of Marketing and Behavioral Decision Making, Area Chair
Brett Hollenbeck
Assistant Professor of Marketing
Elisabeth Honka
Associate Professor of Marketing
Sylvia Hristakeva
Assistant Professor of Marketing
Tai Lam
Assistant Professor of Marketing
Alicea Lieberman
Assistant Professor of Marketing
Cassie Mogilner Holmes
Professor of Marketing and Behavioral Decision Making
Peter Rossi
Distinguished Professor,
James Collins Professor of Marketing, Statistics and Economics
Franklin Shaddy
Assistant Professor of Marketing and Behavioral Decision Making
Sanjay Sood
Professor of Marketing, Faculty Chairman
Stephen Spiller
Associate Professor of Marketing and Behavioral Decision Making, Director of Behavioral Lab
Robert Zeithammer
Professor of Marketing
Shi Zhang
Associate Professor of Marketing
Adjunct Faculty
Brian Farrell
Adjunct Professor of Marketing
Peter Guber
Adjunct Professor of Marketing
Jeff Moorad
Adjunct Professor of Marketing
Constança Esteves-Sorenson
Adjunct Assistant Professor of Marketing
Andres Terech
Faculty Director at Morrison Center for Marketing and Data Analytics, Adjunct Professor
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