Marketing Faculty
UCLA Anderson marketing faculty are among the top in the field for data analytics, consumer research, behavioral insight, purchasing behavior and online effectiveness. Their research and discoveries have had profound impact on the way brands and consumers find one another, interact and communicate.
Ladder Faculty

Anand Bodapati
Associate Professor of Marketing

Randolph Bucklin
Peter W. Mullin Chair in Management, Professor of Marketing

Aimee Drolet
Professor of Marketing, Marion Anderson Chair in Management

Hal Hershfield
Professor of Marketing and Behavioral Decision Making, Area Chair

Brett Hollenbeck
Assistant Professor of Marketing

Elisabeth Honka
Associate Professor of Marketing

Sylvia Hristakeva
Assistant Professor of Marketing

Tai Lam
Assistant Professor of Marketing

Alicea Lieberman
Assistant Professor of Marketing

Cassie Mogilner Holmes
Professor of Marketing and Behavioral Decision Making

Peter Rossi
Distinguished Professor,
James Collins Professor of Marketing, Statistics and Economics

Franklin Shaddy
Assistant Professor of Marketing and Behavioral Decision Making

Sanjay Sood
Professor of Marketing, Faculty Chairman

Stephen Spiller
Associate Professor of Marketing and Behavioral Decision Making, Director of Behavioral Lab

Robert Zeithammer
Professor of Marketing

Shi Zhang
Associate Professor of Marketing
Adjunct Faculty

Brian Farrell
Adjunct Professor of Marketing

Peter Guber
Adjunct Professor of Marketing

Jeff Moorad
Adjunct Professor of Marketing

Constança Esteves-Sorenson
Adjunct Assistant Professor of Marketing

Andres Terech
Faculty Director at Morrison Center for Marketing and Data Analytics, Adjunct Professor
Emeriti Faculty
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