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Portrait image for Sylvia Hristakeva

Sylvia Hristakeva

Assistant Professor of Marketing
(310) 825-1252 Gold Hall, B-506
Areas of Expertise:
  • Applied Microeconomics
  • Industrial Organization
  • Quantitative Marketing


Sylvia Hristakeva is an assistant professor of marketing at UCLA Anderson School of Management. Her research interests lie in the fields of quantitative marketing and applied industrial organization, analyzing the effects of firms’ strategic interactions on welfare and profitability. Hristakeva studies retailer product assortment choices, and how these choices are affected by the contracts retailers sign with product manufacturers. Her research also analyzes firm advertising decisions both online and in the television advertising market.

Hristakeva earned a Ph.D. in economics from Boston College and a B.Sc. in economics from Trinity College-Hartford.



Ph.D. Economics, 2016, Boston College
M.A. Economics, 2012, Boston College


Working Papers

How Do Vertical Contracts Affect Product Availability? An Empirical Study of the Grocery Industry [PDF]

Analyzing Retailer Assortment Tailoring to Local Consumer Preferences and Competition

Retargeting and Content Personalization of Online Advertising: Analysis of Consumer Shopping Behavior (with Alexander Bleier and Maik Eisenbeiss)

Advertisers’ Strategic Decisions to Purchase Commercial Spots in Television Networks
(with Nicholas Diebel and Julie Holland Mortimer)

Reduction in Emergency Department Visits for Children’s Respiratory Infections after the Introduction of Smoke-free Legislation (joint with Summer Hawkins, Mark Gottlieb, and Christopher Baum)