Sylvia Hristakeva is an assistant professor of marketing at UCLA Anderson School of Management. Her research interests lie in the fields of quantitative marketing and applied industrial organization, analyzing the effects of firms’ strategic interactions on welfare and profitability. Hristakeva studies retailer product assortment choices, and how these choices are affected by the contracts retailers sign with product manufacturers. Her research also analyzes firm advertising decisions both online and in the television advertising market.
Hristakeva earned a Ph.D. in economics from Boston College and a B.Sc. in economics from Trinity College-Hartford.