Hoban, Paul and Randolph E. Bucklin. (June 2015). Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment. Journal of Marketing Research, 375-393. [ Link ]
Catarina Sismeiro, Natalie Mizik and Randolph E. Bucklin. (June 2012). Modeling Co-Existing Business Scenarios with Time-Series Panel Data: A Dynamics-based Segmentation Approach.International Journal of Research in Marketing, 134-147. [ Link ]
Oliver Rutz and Randolph E. Bucklin. (June 2012). Does Banner Advertising Affect Browsing for Brands? Clickstream Choice Model Says Yes, For Some. Quantitative Marketing and Economics, 231-257. [ Link ]
Oliver Rutz, Randolph E. Bucklin and Garret Sonnier. (June 2012). A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising. Journal of Marketing Research, 306-319. [ Link ]
Oliver Rutz, Michael Trusov, and Randolph E. Bucklin. (July/August 2011). Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Marketing Science, 646-665.
Oliver Rutz and Randolph E. Bucklin. (February 2011). From Generic to Branded: A Model of Spillover in Paid Search Advertising. Journal of Marketing Research, 87-102. [ Link ]
Michael Trusov, Anand Bodapati, and Randolph E. Bucklin. (August 2010). Determining Influential Users in Internet Social Networks. Journal of Marketing Research, 643-658.
Michael Trusov, Randolph E. Bucklin and Koen Pauwels. (September 2009). Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing, 90-102.
Andres Terech, Randolph E. Bucklin, and Donald G. Morrison. (September 2009). Consideration, Choice, and Classifying Loyalty. Marketing Letters, 209-227.
Randolph E. Bucklin and Catarina Sismeiro. (2009). Click Here for Internet Insight: Advances in the Analysis of Clickstream Data. Journal of Interactive Marketing, 23, 35-48.
Randolph E. Bucklin, Jorge Silva-Risso and S. Siddarth. (August 2008). Distribution Intensity and New Car Choice. Journal of Marketing Research, 473-487.
Zainab Jamal and Randolph E. Bucklin. (Summer/Fall 2006). Improving the Diagnosis and Prediction of Customer Churn: A Heterogeneous Hazard Modeling Approach. Journal of Interactive Marketing, 16-29.
Joel Steckel, Russell Winer, Randolph E. Bucklin et al. (2005). Choice in Interactive Environments. Marketing Letters, 309-320.
Jorge Silva-Risso and Randolph E. Bucklin. (November 2004). Capturing the Effects of Coupon Promotions in Scanner Panel Choice Models. Journal of Product and Brand Management, 442-452.
Catarina Sismeiro and Randolph E. Bucklin. (August 2004). Modeling Purchase Behavior at an ECommerce Web Site: A Task Completion Approach. Journal of Marketing Research, 306-323.
Randolph E. Bucklin and Catarina Sismeiro. (August 2003). A Model of Web Site Browsing Behavior Estimated on Clickstream Data. Journal of Marketing Research, 249- 267.
Randolph E. Bucklin et al. (August 2002). Choice and the Internet: From Clickstream to Research Stream. Marketing Letters, 243-256.
Jorge Silva-Risso, Randolph E. Bucklin and Donald G. Morrison. (1999). Decision Support System for Planning Manufacturers' Sales Promotion Calendars. Marketing Science, 274-300.
Randolph E. Bucklin and Sunil Gupta. (1999). Commercial Use of Scanner Data: Industry and Academic Perspectives. Marketing Science, 247-273.
David R. Bell and Randolph E. Bucklin. (September 1999). The Role of Internal Reference Points in the Category Purchase Decision. Journal of Consumer Research, 128-43.
Randolph E. Bucklin, Sunil Gupta, and S. Siddarth. (Jun/July 1999). Modeling the Effect of Purchase Quantity on Consumer Choice of Product Assortment. Journal of Forecasting: Special Issue on Marketing Applications, 281-301.
Randolph E. Bucklin, Donald R. Lehmann, and John D.C. Little. (August 1998). From Decision Support to Decision Automation: A 2020 Vision. Marketing Letters, 235-246. Randolph E. Bucklin, Sunil Gupta, and S. Siddarth. (May 1998). Determining Segmentation in Sales Response Across Consumer Purchase Behaviors. Journal of Marketing Research, 189-197.
Randolph E. Bucklin, Gary J. Russell, and V. Srinivasan. (February 1998). A Relationship Between Market Share Elasticities and Brand Switching Probabilities. Journal of Marketing Research, 99-113.
S. Siddarth, Randolph E. Bucklin, and Donald G. Morrison. (August 1995). Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data. Journal of Marketing Research, 255-266.
Randolph E. Bucklin, Sunil Gupta, and Sangman Han. (February 1995). A Brand Eye View of Response Segmentation in Consumer Brand Choice Behavior. Journal of Marketing Research,66-74.
Russell S. Winer, Randolph E. Bucklin, et al. (October 1994). When Words Collide: The Implications of Panel Data-Based Choice Modes for Consumer Behavior. Marketing Letters,383-394.
Gary J. Russell, Randolph E. Bucklin, and V. Srinivasan. (January 1993). Identifying Multiple Preference Segments from Own-and Cross-Price Elasticities. Marketing Letters, 5-18.
Randolph E. Bucklin and James M. Lattin. (Fall 1992). A Model of Product Category Competition Among Grocery Retailers. Journal of Retailing, 271-293.
Randolph E. Bucklin and Sunil Gupta. (May 1992). Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach. Journal of Marketing Research, 201-215.
Randolph E. Bucklin and V. Srinivasan. (February 1991). Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures. Journal of Marketing Research, 58-71.
Randolph E. Bucklin and James M. Lattin. (Winter 1991). A Two-State Model of Purchase Incidence and Brand Choice. Marketing Science, 24-39.
James M. Lattin and Randolph E. Bucklin. (August 1989). Reference Effects of Price and Promotion on Brand Choice Behavior. Journal of Marketing Research, 299-310.
Randolph E. Bucklin, Richard E. Caves, and Andres W. Lo. (May 1989). Games of Survival in the US Newspaper Industry. Applied Economics, 631-649.