Peter Rossi

James A. Collins Chair in Management, Distinguished Professor of Marketing, Economics and Statistics
 

About

 
 

Biography

Peter E. Rossi is James Collins Distinguished University Professor of Marketing, Economics and Statistics at the Anderson School of Management, UCLA. He received his PhD from University of Chicago and BA from Oberlin College.  He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics,  Rand Journal of Economics, and Journal of Economic Theory.  These articles have more than 18,000 Google Scholar cites.  He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005) and author of Bayesian Semi and Non-parametric Methods in Marketing and Micro-Econometrics, Princeton University Press (2014).  He is author of the contributed R package, bayesm, which is part of the R core and implements many methods useful in marketing and micro-econometrics. This package is one of the most downloaded contributed R packages with over 130,000 downloads in 2019 alone.

His areas of research interest include pricing and promotion, target marketing, direct marketing, limited dependent variable models and Bayesian statistical methods.  A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Senior Editor for Marketing Science. past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

His work in the area of target marketing presaged many of the developments in targeting today as practiced in electronic couponing and by web-based retailers.  His work in data-based pricing and methods for estimation of high-dimensional demand systems influenced the development of analytic pricing tools using commercially today. His work on Bayesian Hierarchical choice models created the most widely used methods for analysis of choice and conjoint data used today and embodied in software from CRAN, SAS, and Sawtooth Software.

Professor Rossi founded the Kilts Center for Marketing, Booth School of Business, University of Chicago while on faculty there.

Professor Rossi is an avid fly-fisherman and pilot with instrument and commercial ratings.

 

Education

Ph.D. Econometrics, 1984, University of Chicago

MBA Management Science, 1980, University of Chicago

B.A. Mathematics and History, 1976, Oberlin College

 

Books 

Handbook of the Economics of Marketing (2019). Elsevier (co-editor with JP Dube).

Articles

P. Rossi, A. Smith, and G. Allenby. (Forthcoming). Inferences for Product Competition and Separable Demand. Marketing Science. [ Link ]

P. Rossi, J. Chevalier, K. Chen, and E. Olsen. (Forthcoming). The Value of Flexible Work: Evidence from Uber Drivers. Journal of Political Economy. [ Link ]

P. Rossi, G. Hitsch, and JP Dube. (2018). Income and Wealth Effects on Private Label Demand. Marketing Science, 37, No. 1, 22-53. Link ]

P. Rossi, G. Allenby, J. Howell, and J. Brazell. (2014). Economic Valuation of Product Features. Quantitative Marketing and Economics12, 4, 421-456. [ Link ]

P. Rossi. (2014). All Roads Lead to Arnold. Econometric Reviews33, 1-4, 421-423. [ Link ]

P. Rossi. (2014). Even the Rich Can Make Themselves Poor: a critical examination of the use of IV methods in marketing. Marketing Science, Vol. 33, No. 5655-672.. [ Link ]

P. Rossi, G. Allenby, J. Howell, and J. Brazell. (2014). Valuation of Patented Product Features. Journal of Law and Economics57, 629-663. [ Link ]

Book Chapters

P. Rossi, G. Allenby, and N. Hardt. (Forthcoming). Economic Foundations of Conjoint Analysis. in Handbook of the Economics of Marketing, J.P. Dube and P. Rossi, eds. Elsevier. [ Link ]

P. Rossi and G. Allenby. (Forthcoming). Inference for Marketing Decisions. in Handbook of the Economics of Marketing, J.P. Dube and P. Rossi, eds. Elsevier. [ Link ]

P. Rossi and G. Allenby. (2018). Bayesian Econometrics. in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, N. Mizik and D. Hanssens, eds, Edward Elgar Publishing. [ Link ]

P. Rossi. (2018). Causal Inference in Marketing Applications in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, N. Mizik and D. Hanssens, eds. Edward Elgar Publishing. [ Link ]

P. Rossi, J.R. Howell, and G. Allenby. (2018). Feature Valuation Using Equilibrium Analysis in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, N. Mizik and D. Hanssens, eds, Edward Elgar Publishing. [ Link ]

P. Rossi, G. Allenby, and J. Kim. (2017) Economics Models of Choice in Handbook of Marketing Decision Models, B. Wierenga and R. Lands, 199-222, Springer. [ Link ]

 

Working Papers and Technical Reports