Spiller, Stephen A., Nicholas Reinholtz, and Sam J. Maglio (accepted in manuscript). “Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences,” Management Science.
Spiller, Stephen A. and Lena Belogolova (in press). “On Consumer Beliefs about Quality and Taste,” Journal of Consumer Research.
Simon, Dan, and Stephen A. Spiller (in press). “The Elasticity of Preferences,” Psychological Science.
Carlin, Bruce, Li Jiang, and Stephen A. Spiller (in press). “Millennial-Style Learning: Search Intensity, Decision-Making, and Information-Sharing,” Management Science.
Greenberg, Adam Eric and Stephen A. Spiller (2016). “Opportunity Cost Neglect Attenuates the Effect of Choices on Preferences,” Psychological Science, 27 (1), 103-113.
McClelland, Gary H., John G. Lynch, Jr., Julie R. Irwin, Stephen A. Spiller, and Gavan J. Fitzsimons (2015). “Median Splits, Type II Errors, and False Positive Consumer Psychology: Don’t Fight the Power,” Journal of Consumer Psychology, 25 (4), 679-689.
Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch, Jr., and Gary H. McClelland (2013). “Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression,” Journal of Marketing Research, 50 (2), 277-88.
Dalton, Amy N. and Stephen A. Spiller (2012), “Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals,” Journal of Consumer Research, 39 (3), 600-14.
Mick, David G., Stephen A. Spiller, and Anthony J. Baglioni (2012), “A Systematic Self-Observation Study of Consumers’ Conceptions of Practical Wisdom in Everyday Purchase Events,” Journal of Business Research, 65 (7), 1051-59.
Spiller, Stephen A. (2011), “Opportunity Cost Consideration,” Journal of Consumer Research, 38 (4), 595-610. Lead article.
Lynch, John G., Jr., Richard G. Netemeyer, Stephen A. Spiller, and Alessandra Zammit (2010), “A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money,” Journal of Consumer Research, 37 (1), 108-28.