Simonson I., Sela A., Sood, S. (2017), "Preference-Construction Habits: The Case of Extremeness Aversion," Journal of the Association for Consumer Research
Gallo I., Sood, S., Mann T., and Gilovich T. (2017), “The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively,” Journal of Behavioral Decision Making.
Townsend, C. and Sood, S. (2015), "The Inherent Primacy of Aesthetic Attribute Processing," The Psychology of Design, Batra, R., Seifert, C., Brei, D. (Eds.), University of Michigan press.
Hadar, L. and Sood, S. (2014) "When Knowledge is Demotivating: Subjective Knowledge and Choice Overload," with L. Hadar, Psychological Science 25(9), 1739-47
Hadar, L. , Sood, S., and Fox, C. (2013) "Subjective Knowledge in Consumer Financial Decisions," Journal of Marketing Research 50 (3), 303-316
Sood, S. and Keller, K. (2012) "The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution" Journal of Marketing Research: Vol. 49, No. 3, pp. 373-382.
Townsend, C. and Sood, S. (2012) "Self Affirmation Through the Choice of High Design" with C. Townsend, Journal of Consumer Research, Volume 39, (2).
Moody, H.R. and Sood, S. (2010), "Age Branding" in Drolet, A., Schwarz, N. and C. Yoon (eds), The Aging Consumer: Perspectives From Psychology and Economics, part of Marketing and Consumer Psychology Series, USA.
Sood, S. and S. Zhang (2008), "The Role of Brand Naming in Branding Strategies: Insights and Opportunities" in Schmitt, B.H. And D.L. Rogers (eds), Handbook on Brand and Experience Management, Cheltenham, UK and Northampton, MA, USA: Edward Elgar.
L. Brenner, Y. Rottenstreich, Sood, S., and B. Bilgin (2007), "On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect," Journal of Consumer Research.
Y. Rottenstreich, Sood, S., and L. Brenner (2007), "Feeling and Thinking in Memory-Based versus Stimulus-Based Choices," Journal of Consumer Research.
Sood, S., and X. Dreze (2006), "Brand Extensions of Experiential Goods: Movie Sequel Evaluations," Journal of Consumer Research.
Sood, S. and M. Forehand (2005), "On Self Referencing Differences in Judgment and Choice," Organizational Behavior and Human Decision Processes, v98, n2, p. 144-154.
Sood, S., Y. Rottenstreich, and L. Brenner (2004), "On Decisions that Lead to Decisions: Direct and Derived Evaluations of Preference," Journal of Consumer Research, v31, n1, p. 17-25.
Keller, K. and S. Sood (2003), "Brand Equity Dilution: Your Brand May Be Less Vulnerable Than You Think," Sloan Management Review, v45, n1, p. 12-15.
Zhang, S. and S. Sood (2002), "Deep and Surface Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, v29, n1, p. 129-141.
Keller, K. and S. Sood (2001), "The Ten Commandments of Global Branding," Asian Journal of Marketing, 8 (2), p. 97-108.
Bridges, S., Keller, K., and S. Sood (2000), "Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links," Journal of Advertising, v29, n4, p.1-11.
Kirmani, A., S. Sood, and S. Bridges (1999), "The Ownership Effect in Consumer Responses to Brand Line Stretches," Journal of Marketing, v63, n1, p. 88-101.
Rottentreich, Y., L. Brenner and S. Sood (1999), "Similarity Between Hypotheses and Evidence," Cognitive Psychology, v38, n1, p. 110-128.
Brenner, L., Y. Rottenstreich and S. Sood (1999), "Comparison, Grouping, and Preference," Psychological Science, v10, n3, p. 225-229.