Campaign Priorities

Because the 21st century is one of the most transformative periods in history, the education we offer must not only keep pace with all the disruptions, but also forge ahead into the next. Decades-long traditions in business have been upended. So what we teach — and how we teach — should set up each and every graduate to blaze ahead of the current changes.

Our Priorities


Transform the UCLA Anderson Education

UCLA Anderson will improve on its world-class intellectual foundation by:

  • Creating new market-ready areas of specialized study
  • Hiring new faculty with expertise in those areas
  • Offering more training in values-based leadership and sustainability applications
  • Building a new, future-facing environment for our programs and students

Empower New Discoveries

The campaign fund has created new programs such as:

  • The Master of Science in Business Analytics to analyze the flow of data for better management
  • The Morrison Family Center for Marketing Studies and Data Analytics to foster the analysis of consumer behavior based on big data
  • The Anderson Venture Accelerator to bring new ideas and opportunities to market

Realize Our Public Mission

Your contribution will also the lay the foundation for UCLA Anderson’s commitment to the greater good through such initiatives as the

  • Global Immersion Program,
  • the Riordan Programs and
  • Impact@Anderson, which offers students a holistic approach to business and enterprise to achieve both purpose and profit.

How We’ll Do It

We’re making our campaign priorities whole through these funding concentrations:
Double Your Impact
Goal: $20 million in 100% matched funds

Giving challenge focuses on support for UCLA Anderson students and faculty

Marion Anderson Hall
Goal: $80 million

A state-of-the-next learning environment

The Best and Brightest Students
Goal: $80 million

Fellowships help us compete against other top schools

Goal: $60 million

Attract and retain leading scholars and teachers

Centers of Excellence
Goal: $45 million

Prepare students for 21st-century careers

A More Agile Anderson
Goal: $35 million

Discretionary funds help us address ever-changing needs