Morrison Center for Marketing and Data Analytics

 

We are a leading center for the creation and dissemination of marketing knowledge for the digital age.

Donald Morrison UCLA Anderson

How the Center Works

 
 

The Morrison Family Center for Marketing Studies and Data Analytics sponsors a variety of activities that influence our students, faculty, industry connections and alumni.

The Morrison Center for Marketing sponsors a variety of activities that spread influence to our students, faculty, industry connections and alumni.

Marketing Spotlight

 

Mike Hanssens knew you were going to read this.

How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.

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He is the most interesting social media guru in the world.

Guy Kawasaki (’79), former Apple evangelist and now Canva CEO, schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0

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Suzanne Shu is already thinking about your old age.

Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.

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Alumni Success

 
Morrison Center Anderson

Ph.D. alumnus Marnik Dekimpe receives highest honors with EMAC Distinguished Marketing Scholar Award

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Morrison Center Anderson

Journal of Marketing awards Ph.D. alumnus Amit Joshi Best Paper for work on social media’s effect on sales elasticity

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Impact Anderson

Susan Wojcicki ('98) wants you to love your job.

How Susan Wojcicki made YouTube a family-friendly workplace.

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Impact Anderson

Why every man in America loves Stephanie Sotelo Perdue ('05).

From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.

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Impact Anderson

Rising to the challenge of moving American Iron in Europe.

From UCLA to the highway, Jim Farley ('90) is Ford's bet for winning over Europe.

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