We are a leading center for the creation and dissemination of marketing knowledge for the digital age.
How the Morrison Center Works
The Morrison Center for Marketing & Data Analytics works to serve the field of marketing and data analytics by providing resources to UCLA Anderson faculty, students and business professionals. We also build beneficial connections between these groups through custom programs and events. Our programming is designed to bring these constituencies together by sharing knowledge, research and experience.
Consumer Search and Switching Costs Workshop
Friday, June 7 – Saturday, June 8, 2019
The Long-term Effects of Price Promotions on Consumer Behavior