Faculty Research
Marketing
Streaming Choices: Do We Follow the Big Crowd or Our Friends?
The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show
Marketing
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Marketing
Our Flawed Pursuit of Happiness — and How to Get It Right
New approaches to spending and time-management examine how our actions do or don’t influence our level of satisfaction
The Long-term Effects of Price Promotions on Consumer Behavior
The Value of Pop-up Stores in Driving Online Engagement
Marketing
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
Alumni Success
Journal of Marketing awards Ph.D. alumnus Amit Joshi Best Paper for work on social media’s effect on sales elasticity
Susan Wojcicki ('98) wants you to love your job.
How Susan Wojcicki made YouTube a family-friendly workplace.
Why every man in America loves Stephanie Sotelo Perdue ('05).
From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.
Marketing Spotlight
Video
Mike Hanssens knew you were going to read this.
How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.
Video
He is the most interesting social media guru in the world.
Guy Kawasaki (’79) might be responsible for indoctrinating the word "evangelism" into everyday marketing vernacular. The former Apple Fellow and current Canva chief evangelist schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0
Blog
Suzanne Shu is already thinking about your old age.
Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.