Morrison Center for Marketing and Data Analytics
Events
Retail Business Association: EVOLVE Conference
Friday, February 22, 2019, 8:00 a.m. - 4:00 p.m. UCLA Anderson School of Management
In today’s world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm — and often expected. Consumers demand the most convenient experience, which often melds the digital and physical shopping worlds. Check back soon for additional details.
Marketing Spotlight
Mike Hanssens knew you were going to read this.
How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.
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He is the most interesting social media guru in the world.
Guy Kawasaki (’79), former Apple evangelist and now Canva CEO, schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0
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Suzanne Shu is already thinking about your old age.
Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.
Read moreAlumni Success
Journal of Marketing awards Ph.D. alumnus Amit Joshi Best Paper for work on social media’s effect on sales elasticity
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Susan Wojcicki ('98) wants you to love your job.
How Susan Wojcicki made YouTube a family-friendly workplace.
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Why every man in America loves Stephanie Sotelo Perdue ('05).
From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.
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