We are a leading center for the creation and dissemination of marketing knowledge for the digital age.

 
 

How the Morrison Center Works

 

The Morrison Center for Marketing & Data Analytics works to serve the field of marketing and data analytics by providing resources to UCLA Anderson faculty, students and business professionals. We also build beneficial connections between these groups through custom programs and events. Our programming is designed to bring these constituencies together by sharing knowledge, research and experience.

 

Faculty Research

 
Alibaba

The Long-term Effects of Price Promotions on Consumer Behavior

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2017 john wooden fellows

The Value of Pop-up Stores in Driving Online Engagement

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Alumni Success

 
Alibaba

Journal of Marketing awards Ph.D. alumnus Amit Joshi Best Paper for work on social media’s effect on sales elasticity

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Susan Wojcicki ('98) wants you to love your job.

How Susan Wojcicki made YouTube a family-friendly workplace.

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john wooden globale leadership awards photo gallery

Why every man in America loves Stephanie Sotelo Perdue ('05).

From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.

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Marketing Spotlight

 
kevin plank under armour ceo
Video

Mike Hanssens knew you were going to read this.

How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.

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2017 john wooden fellows
Video

He is the most interesting social media guru in the world.

Guy Kawasaki (’79), former Apple evangelist and now Canva CEO, schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0

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Blog

Suzanne Shu is already thinking about your old age.

Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.

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