Morrison Center for Marketing and Data Analytics


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Retail Business Association: EVOLVE Conference

Friday, February 22, 2019, 8:00 a.m. - 4:00 p.m. UCLA Anderson School of Management

In today’s world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm — and often expected. Consumers demand the most convenient experience, which often melds the digital and physical shopping worlds. Check back soon for additional details. 

Learn More About the EVOLVE Conference  

Marketing Spotlight


Mike Hanssens knew you were going to read this.

How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.

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He is the most interesting social media guru in the world.

Guy Kawasaki (’79), former Apple evangelist and now Canva CEO, schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0

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Suzanne Shu is already thinking about your old age.

Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.

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Alumni Success

Morrison Center Anderson

Journal of Marketing awards Ph.D. alumnus Amit Joshi Best Paper for work on social media’s effect on sales elasticity

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Impact Anderson

Susan Wojcicki ('98) wants you to love your job.

How Susan Wojcicki made YouTube a family-friendly workplace.

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Impact Anderson

Why every man in America loves Stephanie Sotelo Perdue ('05).

From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.

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