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January 30, 2021
9:00 a.m.– 12:30 p.m.

February 6, 2021
9:00 a.m.– 12:30 p.m.

Location: Virtual, Live Online

    ENROLL    

         Program Fee

Leading in a Technology Driven World: New Paradigms and the New Normal is a live online program—developed exclusively for UCLA Anderson alumni—to prepare managers to lead organizations through transformational change accelerated by tech-enabled innovation and our changing environment.

2021's program is updated for our current environment:

  • Virtual delivery is easy to access: Participate in our program from anywhere in the world and convenience of your home.
  • Shortened program enables flexibility: Maximize learning with less virtual fatigue through two, 3-hour sessions.
  • Increased focus on the new normal: Explore new paradigms shaped by ongoing COVID-19 pandemic and racial inequities.
View Learning Outcomes

Program Overview
 
Our program is ideal for managers, executives and entrepreneurs from any industry. Anderson faculty and industry leaders lead pre-assignments, mini-lectures, fireside chats, and a case analysis to share current, real-world insights on a variety of topics. Breakout groups, role play and discussions enable participant collaboration further enriching the learning environment.

Day 1 | Saturday, January 30, 2021

Technology and New Leadership Paradigms in a New Normal
Terry Kramer, Adjunct Professor of Decisions, Operations and Technology Management; Faculty Director, Easton Technology Management Center

Case Analysis: Bayer Crop Science
Terry Kramer, Adjunct Professor of Decisions, Operations and Technology Management; Faculty Director, Easton Technology Management Center

Fireside Chat with Marni Walden, Former EVP and COO, Verizon Wireless



Day 2 | Saturday, February 6, 2021

The Role of AI and Data in Product Creation, New Normal and Business Success
Keith Chen, Associate Professor of Economics

Fireside Chat with Gordon Ho, Founder, Xpertainment; Former CMO, Princess Cruises

Program Summary + Key Takeaways
Terry Kramer, Adjunct Professor of Decisions, Operations and Technology Management; Faculty Director, Easton Technology Management Center



Program Schedule

Lecturers & Speakers
 
KEITH CHEN
Associate Professor of Economics



 
View Bio
MARNI WALDEN
Former EVP and COO, Verizon Wireless



View Bio
TERRY KRAMER
Adjunct Professor of Decisions, Operations and Technology Management; Faculty Director of Easton Technology Management Center
View Bio
GORDON HO
Founder, Xpertainment; Former CMO, Princess Cruises


 
View Bio
Learning Outcomes
 

Identify role of tech-enabled innovations across consumer & enterprise applications:

  • New capabilities for data, AR/VR, artificial intelligence, machine learning, etc.
  • Key trends for product creation, service innovation and business success
  • Examination of industries being disrupted

Recognize what continues to be "true" about role of tech and leadership:

  • Disruptive innovations for disruptors & established enterprises
  • Principles of customer adoption
  • Role of innovation in rapid adoption
  • Importance of data vs hardware, network effects, rapid scaling, etc.

Understand what is new in our environment and impact of multiple factors:

  • COVID-19 pandemic
  • Ongoing racial injustices and inequities
  • Change in "place" for shopping, entertainment, etc.
  • Broader role of tech in society

Determine current and future leadership imperatives:

  • Transformative effects of tech
  • "Mental map" to assess new normal
  • Differing decision-making skill requirements
  • Demands of expanding CEO role and changes for people strategies
Program Fee
 

$200

Get up to speed on the leadership priorities to manage and thrive through transformational change through a mix of academic, industry and peer insights.

2 faculty lectures;
2 industry speakers

4 pre-assignments;
1 case analysis

Interactive role play, breakout groups, discussions

    ENROLL    

Presented by:

UCLA Easton Technology Management Center       UCLA Anderson Alumni Network       UCLA Anderson Executive Education

Have questions? Contact execed@anderson.ucla.edu for more information.