9:30 a.m. – 5:30 p.m. UCLA Anderson School of Management 110 Westwood Plaza Los Angeles, CA 90095
The retail industry has undergone a period of rapid transformation as changing consumer expectations and market forces have created new challenges and exciting opportunities for the industry. The 2019 Evolve Conference, “Retail Reimagined,” will bring together industry professionals, disruptors, entrepreneurs and academics for a daylong discussion on how retailers are envisioning the future of the industry and the strategies that companies are employing to survive and thrive in this new era of retail.
Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more.
President NordstromRack.com, Hautelook.com and Trunk Club
Terry is currently President of three Nordstrom businesses -- NordstromRack.com, Hautelook.com and Trunk Club. He specializes in launching and running growth businesses with tech-driven cultures that mix the best elements of start-ups and larger companies.
Terry joined Nordstrom through the $270 million acquisition of HauteLook in 2011. He has grown HauteLook from an early-stage start-up with less than $2M of revenue and 40 employees to a profitable $1.1B revenue business with over 2,000 employees and 29% YoY revenue growth in 2018. In 2014, Terry also successfully launched NordstromRack.com on the HauteLook tech platform - offering customers an integrated flash and persistent off-price shopping experience for the first time. Since being acquired, Nordstromrack.com|HauteLook has delivered an eight year CAGR of 30%.
In January 2017, Terry added the role of President of Trunk Club, an innovative stylist-driven commerce concept that Nordstrom acquired in 2014 for $350M, to his responsibilities. Under Terry's leadership, Trunk Club has transformed from a division with a -15% comp in Q1 2017 to a 61% comp in Q2 2018. Trunk Club now has a clear path to $500M+ in revenue and strong profitability.
Nordstromrack.com|HauteLook is the 3rd largest digital company in Los Angeles and has a diverse workforce in which over 64% of managers are women and 48% of managers are people of color. Trunk Club is the 16th largest tech company in Chicago in 2017 (likely closer to #6 now). Nordstrom is a $15B innovative, Omni-channel, fashion retailer based in Seattle that has made Fortune's Best 100 Places to Work for twenty consecutive years.
Terry has been at the edge of retail in critical areas including:
Online, off-price ecommerce
Tech-driven, Omni-channel retail
Alternative ecommerce selling formats
Terry lives in Los Angeles and splits his time between LA, Chicago and Seattle.
John Coletta ('00)
Chief Financial & Strategy Officer
Interim President of Retail Peet’s Coffee
Chief Financial & Strategy Officer/Interim President of Retail Peet’s Coffee
John brings a wealth of experience to his role as Chief Financial and Strategy Officer at Peet's. Before joining in early 2015, he held CFO and President roles, helping to build consumer lifestyle brands and high performing teams, including international and publicly traded operating companies. John’s background in the food and beverage industry includes leadership roles at Einstein Noah Restaurant Group, Quiznos, Rock Bottom Restaurants (aka Craftworks Restaurants) and Boulder Beer. Prior to joining private industry, he spent nine years at Arthur Andersen as a CPA serving many public and private companies. John serves on numerous boards, including the Chairman position at Intelligentsia Coffee, as well as other early to mid-stage consumer goods companies, and experience with numerous non-profit boards, including Denver Museum of Contemporary Art, Rock Bottom Foundation, and Denver Parks & Recreation Foundation.
John earned a BS degree in Accounting from Loyola Marymount University, as well as achievement in numerous executive programs at top universities, including UCLA Anderson School of Management. He was recognized by the Denver Business Journal as one of the “Top 40 Under 40” leaders. John has three children and resides in Orinda, California with his wife. John, a member of the Peet’s sponsored elite master cycling team, has won a past state cycling championship, and somehow manages to average 250 miles a week.
Born and raised in Valencia, California, 27-year-old entrepreneur Jake Kassan knew he wanted to run his own business from a young age. In his early teens, however, he founded two businesses which eventually failed. Discouraged but not defeated, Jake turned his failures into fuel when he dropped out of college to pursue the dream of shaking up the watch industry. This manifested into a global success - MVMT. As president and co-founder, Jake has scaled one of the fastest-growing watch and lifestyle brands in the world. His tenacity as a businessman and leader has since caught the attention of the The New York Times, Entrepreneur and Forbes' prestigious 30 Under 30 list.
Tom Montgomery is a Co-founder & the Chief Digital Officer @ Chubbies, the brand that is spearheading the fight against the ever-expanding work week as Warriors of the Weekend. Tom leads all things related to the digital experience at Chubbies including Marketing, E-Commerce, Data & Analytics, and Customer Experience. Prior to co-founding Chubbies, Tom was an associate at Ridge Ventures, a San Francisco based venture capital firm focused on early stage media, e-commerce, and technology investing. Tom graduated from Stanford University in 2008 with a degree in engineering and is a Capricorn.
Co-founder of FabFitFun, Katie Rosen Kitchens has led its evolution as a female-focused media brand, from writing about great lifestyle products to getting them into people’s hands. Since launching the FabFitFun lifestyle box 2013, Rosen Kitchens has shifted her energy toward curating fresh and exciting brands for FabFitFun members, with the seasonal subscription box as its anchor experience.
Building on this to place the brand at the intersection of content, community and commerce, Rosen Kitchens has spearheaded FabFitFun’s evolution into one of most-loved membership services that spans beauty, fashion fitness, home, tech and more. As editor in chief, Rosen Kitchens continues to oversee all of FabFitFun’s content including it’s quarterly lifestyle magazine, video, online and social posts, and spearheads FabFitFun’s charity initiatives.
After earning English and Sociology degrees from George Washington University, Rosen Kitchens joined the fashion, beauty, and nightlife guide Scheckys.com as its L.A. editor. She has written for an eclectic variety of magazines, newspapers and websites including the Los Angeles Times, Art and Living, Women’s Life, Dining Out, Pasadena Mag, LA Splash, and Venice News. In-between blogs and articles, Rosen Kitchens has worked in TV production on several shows including It’s Always Sunny in Philadelphia and Jackass, and has also had a few of her own plays produced.
On any given day Rosen Kitchens is testing out protein bars, experimenting with exfoliators, swinging kettlebells, seeking out sex secrets, hailing high/low styles, interviewing fit-lebrities, examining fast & slow food, investigating mood boosters, working out at work, cycling, and more, all to find the best in beauty, fashion, fitness, nutrition and wellness for her FabFitFun subscribers.
When Rosen Kitchens is not at FabFitFun, she can be found hiking, experimenting in the kitchen, and spending time with her husband Daniel and their daughters, Summer and Sienna."
Andy Solomon has over 25 years’ experience in retail, ecommerce operations, marketing and entrepreneurship.
Andy was part of the Sole Society founding team since its inception within HauteLook. As part of the executive team at HauteLook, Andy served as the Senior Vice President and General Manger of Sole Society. Prior to HauteLook, Andy launched and operated a number of Internet and ecommerce related businesses. Andy began his career in sales and marketing at Xerox Corp and then PepsiCo, where he ran marketing for Taco Bell for the Western United states. Andy has a MBA from UCLA and a B.A. from Hamilton College.
Alec Avedissian is the Co-Founder and CEO of Rareform. Rareform repurposes billboard adverting vinyls into one-of-a-kind bags and accessories. The concept for Rareform came while Alec was living and working in El Salvador and saw billboard vinyls being used as roofing out of necessity. Rareform sells direct to consumer and in over +200 retail stores such as REI. Every item that Rareform produces is bold, creative, and eco-friendly. Monthly, the company diverts over 50,000lbs of billboard vinyls from the landfill into products with a story worth sharing.
Ben is the Director of Audience Development at ipsy, a beauty subscription company with over 3 million subscribers. He oversees content strategy, optimization, and social media, ensuring all channels effectively impact business objectives and priorities. Ben knows how to connect the dots between business and creative to drive results. Since joining ipsy in 2017, the content team has driven over 5 billion impressions, $30 million of organic media value, and 1.5 million new subscribers. After graduating from Georgetown University, Ben started his career in finance at JPMorgan and The Wonderful Company. He has been in digital media & marketing since graduating from UCLA Anderson in 2011.
Stephanie’s career has afforded her the opportunity to bring several iconic American brands to the direct to consumer landscape, some of those are; Barnes&Noble, Nikegoddess, LandsEnd, ASICS and now TOMS. She has grown businesses from inception to 300 store chains, responsible for and driving efforts in real estate negotiations, store design and construction, product merchandising, business operations and people development. Stephanie’s expertise has afforded her a view of business decision making that can support growth and sustainability. Strong local support to communities and how to use business to do good is what connected her with TOMS and what she is most proud of; being able to grow the original ONE FOR ONE business, by using business to improve lives.
Emily Current and Meritt Elliott are the Founders and Creative Directors of their global lifestyle brand Emily + Meritt, a portfolio of successful businesses under their namesake including THE GREAT. a multi-category apparel collection currently sold at over 125 of the world’s best stores. In July 2018 they opened THE GREAT’s first brick-and-mortar store on Melrose Avenue. Their journey began at UCLA, where they bonded over a shared love of everything denim and Americana and weekend hunts for the perfect pair of vintage jeans. Soon after graduation, they embarked on a creative partnership, dressing celebrities for the red carpet, styling editorials and art directing advertising campaigns. In addition to their work as stylists, the duo launched their denim brainchild, the brand CURRENT/ELLIOTT in 2008. Emily and Meritt were then tapped by Kate Spade New York in 2011 to design a capsule collection of handbags. In Spring 2012, Emily and Meritt joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). In Fall 2013, Emily and Meritt made their first venture in the home design arena, collaborating with Pottery Barn for debuted an ongoing product collaboration. In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations From Bellbottoms to Boyfriends, a coffee table book published by Rizzoli in Spring 2014, and currently on its third reprint. Now mothers, neighbors and still best friends, Emily and Meritt find balance in spending time with their families, working on charity projects, creating new collections each season for THE GREAT, and as they did all those years ago, scouring flea markets for that perfect pair of vintage jeans.
Barry De Vilbiss is the team leader for the group responsible with connecting NFL fans with Raiders merchandise. Currently, the brand opportunity involves expanding the Raiders merchandise vision into Las Vegas in 2020 as well as integrating the Stadium-Store-Online customer engagement. Barry previously organized new business teams at 24 Hour Fitness and Restoration Hardware, leading efforts on new merchandising opportunities as well new approaches for unique customer/client connections. These experiences spanning Buying, Planning, Inventory Management and E-Commerce will lead to a seamless omnichannel approach for all Raiders fans.
Luke Droulez joined Parachute Home in 2014 as the home essential brand's very first hire. Since then, he's grown the LA-based business into an eight-figure company, building out Parachute Home's systems and teams along the way. Under his leadership, the once online-only store is now on track to open 20 retail locations by 2020 and raised $30 million in Series C funding earlier this year.
Frank Freeman Senior Director, Digital Disruption, Dermalogica
Frank Freeman is Senior Director of Digital Disruption at Dermalogica, where he leverages artificial intelligence to create personalized skincare moments. Before joining the skincare industry, Frank was an entrepreneurial education technologist, working in the K-12 industry and higher ed. Frank holds a master's in education technology from Harvard University and has recently joined Anderson as a FEMBA 2021.
Phil currently is the Director of CRM at the Bouqs Company, which is an online flower retailer that delivers flowers fresh from eco-friendly, sustainable farms to doorsteps nationwide. Phil overseas all outbound marketing efforts to current prospects and customers driving creative, segmentation, and lifecycle marketing strategies across email, mobile, social and offline channels.
Prior to the Bouqs Co., Phil has spent six years in CRM and online marketing roles in the healthcare and fitness industries managing various direct to consumer programs focused on driving prospect and customer growth.
Former Director of Social Content, Daniel Wellington and Social Strategy Consultant
Former Director of Social Content, Daniel Wellington
Originally from Sweden, Chris built the social media presence of Instagram-darling Daniel Wellington from scratch, and spearheaded the efforts that catapulted the brand into the limelight, including the early use of User Generated Content and Influencer Marketing. After five fruitful years with the company, Chris is spending 2019 consulting for other brands, like Eton and The Coffee Bean, and working on his own entrepreneurial venture, Nation of Nmds.
Manager of Research and Innovation The Honest Company
Manager of Research and Innovation, The Honest Company
Mallory McMahon is a cosmetic chemist and serial innovator in the personal care and beauty industry. Mallory earned a Bachelor’s degree in chemistry and a Master’s degree in polymer chemistry from Cal Poly San Luis Obispo and began her beauty career at Lubrizol Advanced Materials, a specialty chemical company. After co-inventing and launching two new-to-world cosmetic ingredients, Mallory shifted to the beauty brand side at SEED Beauty where she developed the well-known Kylie Jenner Matte Liquid Lip and the indie cult favorite ColourPop No Filter Concealer. Currently, Mallory is the Manager of Research and Innovation at The Honest Company where she is setting a new industry standard for clean beauty. With a focus on simplicity, safety, and sustainability, Mallory continues to formulate innovative products for the globally conscious consumer.
Allison Moss is a strategic and passionate executive with 18 years of marketing and management experience. She is also an enthusiastic champion of the movement to bring cleaner, safer beauty and personal care products to market.
Allison is currently the Founder & CEO of type:A Brands whose inaugural product is a patent-pending deodorant cream that is 100% safe, comes in a unique tube, and delivers long lasting odor and wetness protection. Under her leadership, type:A is on a mission to help people lead healthier lives without sacrifice and to help bring clean beauty to the mainstream.
Allison knows how to successfully build connected brands and bring exceptional product experiences to consumers. Her experience includes working with some of the most iconic, dominant brands in the beauty space - Lancôme, L’Oréal Paris, MAC Cosmetics, Estee Lauder - as well as recently for several ‘indie’ beauty brands including Jurlique and Beautycounter.
Kelsie started her career in New York, where she helped big retailers like Target and Macy's offer differentiated product at a compelling price point. From there, she moved across the country to join ModCloth, an innovative and inclusive women's eCommerce company that seeks to make vintage aesthetics and unique designs accessible to all. Nearly six years later, as the Senior Brand Manager at ModCloth, Kelsie has executed experiential retail activations, led consumer research projects, and is currently producing a brand campaign that will include national broadcast, direct mail, OOH, and digital marketing components. Kelsie graduated from the Gallatin School of Individualized Study at New York University with a focus on Gender, Fashion, and the Media, and because of her background, she is especially interested in using her position to champion the stories of women and LGBTQ+ folks. Kelsie lives in Los Angeles and spends her free time doing CrossFit, drinking coffee, and petting dogs with her girlfriend Steph.
Jenise Steverding is the chief impact officer of Gifts for Good: an innovative, millennial-driven, and socially conscious startup whose mission is to disrupt the world of business gifting. As an agent of change for both large corporations and smaller companies alike, Gifts for Good's digital platform is the only resource in the corporate gifting space that curates premium, posh, and purposeful gifts that give back. She leads impact strategy and brand partnerships for Gifts for Good, ensuring all curated, premium products meet the company's impact and product standards.
Steverding previously served as an early member of the TOMS® Shoes Global Giving Program where she led the giving account team to scale their global shoe-giving platform from 1 million to 50 million pairs of shoes distributed through impactful nonprofit partnerships. She also has held senior positions at Pledgeling and the Special Olympics World Games - where she oversaw the development and implementation of corporate sponsorships and cause-marketing programs with Toyota, Google and Westfield, among many others. Jenise studied business and sociology at Westmont College and later earned her Master's in Public Management at SDA Bocconi University in Milan, Italy.
Keanna Voyles began her career in fashion and quickly grasped onto brand management. She sought out an MBA with the intention of breaking into the CPG industry, but found a home in the beauty industry where her background and traditional CPG collided. While earning her MBA, she worked with Dermalogica and direct marketing powerhouse, Guthy-Renker. Keanna led Proactiv through the launch into its first ever true brick & mortar retailer, Ulta Beauty. She continues her career in trade marketing for Too Faced Cosmetics, a subsidiary of The Estée Lauder Companies where she works closely with all internal departments to maximize partnerships with North American retailers. Keanna loves wearing different hats and balancing commercial growth while keeping a brand true to its identity.
BREAKFAST AND REGISTRATION
Entrepreneurs Hall, C Atrium
WELCOME AND KICKOFF
Korn Convocation Hall
President of Retail and Chief Financial & Strategy Officer, Peet’s Coffee
Korn Convocation Hall
Crafting a Superior Customer Experience
Products with a Purpose: Social Impact in Retail
Retail in the Age of Social media
The Evolution of the Beauty Industry
Executive Dining Room
FOUNDERS KEYNOTE PANEL
Andy Solomon (’92)
CEO, Sole Society
Katie Echevarria Kitchens
Editor-in-Chief & Co-Founder, FabFitFun
CEO & Co-Founder, MVMT Watches
Co-Founder & Chief Digital Officer, Chubbies
Korn Convocation Hall
President, NordstromRack.com, Hautelook.com & Trunk Club