Evolve 2020: The Changing Consumer


February 21, 2020

UCLA Anderson School of Management
110 Westwood Plaza
Los Angeles, CA 90095

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Retail isn’t dying; it’s evolving. The retail industry is transforming, driven by new technology, changing consumer behavior and bold innovators. Retail has always been in a constant state of change, and throughout all the industry’s twists and turns over the past several decades, retailers have evolved and thrived. Retail is currently a $2.6-trillion industry in the United States and drives the nation’s economy.

In retail, evolution doesn’t stop. As consumer behavior changes with every technological advancement or cultural shift, retailers must rise to meet new demands. And that means staying focused on the changing consumer.


Keynote Speakers

Terry Boyle

Ghadi Hobeika

CMO U.S. and Group CDO,

Grant Barth

Founder and President
ThenWhat Inc.


Founders Keynote Panel

Terry Boyle

Adam Goldston


Ashley Merrill (’15)

Founder and CEO
Lunya and Lahgo

John Tabis (’06)

Founder and CEO
The Bouqs Company


Panel Speakers

Blake Avila

James Hotson

Head of Partnerships
Retention Science

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Alec Avedissian

Amelia Thomas


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Alec Avedissian

Mabel Frias (’14)

Director of Site Merchandising and E-Commerce Strategy
Savage X Fenty

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Rob Fagnani (’15)

Head of Business Development and Operations, Formation

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Barry De Vilviss - ucla anderson

Birdie Bartholomew

Director of Retail Partnerships, Happy Returns

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9:00 a.m.

Breakfast and Registration


10:00 a.m.

Welcome and Kickoff

Korn Convocation Hall

10:15 a.m. 

Keynote Address

Grant Barth

Co-Founder and President, ThenWhat Inc.

Korn Convocation Hall
11:30 a.m.

Breakout Panels

The Power of Experiential Retail

Starting at the Source: Sustainability in the Retail Supply Chain

Doing Good Is Good Business: The Motivation Behind Mission-Driven Brands

Technology and Intelligent Retail

Various rooms

12:30 p.m. 


Executive Dining Room

1:30 p.m.

Founders Keynote Panel

Adam Goldston

Co-Founder, APL

Ashley Merrill

Founder and CEO, Lunya and Lahgo

John Tabis

Founder and CEO, The Bouqs Company

Korn Convocation Hall
3:00 p.m.

Keynote Address

Ghadi Hobeika

Chief Marketing Officer U.S. at Unibail-Rodamco-Westfield

Korn Convocation Hall

4:00 p.m.

Closing Remarks

Korn Convocation Hall

4:15 p.m.

Networking Reception and Entrepreneurial Showcase

Entrepreneurs Hall, D Atrium

*Schedule Subject to Change



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2019 Event Highlights


Five Reasons to Attend the Evolve Conference:

  1. Make new business connections at the West Coast’s only MBA-driven retail conference
  2. Engage in discussions about predicting and addressing shifting consumer preferences
  3. Experience interactive panel discussions exploring the latest industry advancements
  4. Hear from our keynote speakers: Grant Barth, Co-Founder and President, ThenWhat Inc. and Ghadi Hobeika, CMO U.S. and Group CDO, Unibail-Rodamco-Westfield
  5. Interface with Industry titans and entrepreneurs, who will offer valuable lessons on keeping your retail business moving forward

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