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Quantitative Marketing and Economics Conference

October 8-9, 2021

The annual Quantitative Marketing and Economics Conference invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.

12:00 – 1:00 p.m. Lunch
(Box lunches available)
1:00 – 1:15 p.m. Welcome
1:15 – 2:15 p.m. Session 1

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Ali Goli (U of Washington)
David Reiley (Pandora)
Hongkai Zhang (Pandora)
Presenter: Ali Goli
Discussant: Avi Goldfarb (University of Toronto)
2:15 – 3:15 p.m. Session 2

Pricing Frictions and Platform Remedies: The Case of Airbnb

Yufeng Huang (Rochester)
Presenter: Yufeng Huang
Discussant: Olivia Natan (University of California Berkeley)
3:15 – 3:30 p.m. Break
(Refreshments available)
3:30 – 4:30 p.m. Session 3

Do Suspense and Surprise Drive Entertainment Demand? Evidence from

Andrey Simonov (Columbia)
Raluca Ursu (NYU)
Carolina Zheng (Columbia)
Presenter: Andrey Simonov
Discussant: Yulia Nevskaya (Washington University in St. Louis)
4:30 – 5:30 p.m. Session 4

Customer Retention Under Imperfect Information

Yewon Kim (Stanford)
Presenter: Yewon Kim
Discussant: Tulin Erdem (New York University)
6:00 – 7:00 p.m. Reception
7:00 – 9:00 p.m. Conference Dinner
8:30 – 9:30 a.m. Session 5

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Joonhwi Joo (UTD)
Bart Bronnenberg (Tilburg)
JP Dube (Chicago Booth)
Presenter: Joonhwi Joo
Discussant: Maria Ana Vitorino (INSEAD)
9:30 – 10:30 a.m. Session 6

Algorithmic Pricing and Competition: Empirical Evidence from the German Retail Gasoline Market

Daniel Ershov (Toulouse)
Stephanie Assad (Queen's U)
Rob Clark (Queen's U)
Lei Xu (Bank of Canada)
Presenter: Daniel Ershov
Discussant: Kanishka Misra (University of California San Diego)
10:30 – 11:00 a.m. Break
(Refreshments available)
11:00 a.m. – 12:00 p.m. Session 7

A/B Contracts

George Georgiadis (Northwestern)
Michael Powell (Northwestern)
Presenter: George Georgiadis
Discussant: Doug Chung (Harvard University)
12:00 – 1:00 p.m. Lunch
(Box lunches available)
1:00 – 1:30 p.m

Wittink Award Presentation and QME Update

Navdeep Sahni (Chair)
Brad Shapiro
Raph Thomadsen
1:30 – 2:30 p.m. Session 8

Price Discrimination in International Airline Markets

Gaurab Aryal (U of Virginia)
Charles Murray (Boston College)
Jonathan Williams(UNC)
Presenter: Gaurab Aryal
Discussant: Andrew Sweeting (University of Maryland)
2:30 – 3:00 p.m. Break
(Refreshments available)
3:00 – 4:00 p.m. Session 9

One Size Fits All? The Value of Standardized Retail Chains

Benjamin Klopack (Texas A&M)
Presenter: Benjamin Klopack
Discussant: Brett Hollenbeck (University of California Los Angeles
4:00 – 5:00 p.m. Session 10

Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment

Zhenling Jiang (Wharton)
Max Wei (USC)
Tat Chan (Wash U)
Naser Hamdi (Equifax) Presenter: Max Wei
Discussant: Yesim Orhun (University of Michigan)