Quantitative Marketing and Economics Conference
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Quantitative Marketing and Economics Conference
October 8-9, 2021
The annual Quantitative Marketing and Economics Conference invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
Agenda
12:00 – 1:00 p.m. | Lunch (Box lunches available) |
1:00 – 1:15 p.m. | Welcome |
1:15 – 2:15 p.m. | Session 1
Personalized Versioning: Product Strategies Constructed from Experiments on PandoraAli Goli (U of Washington)David Reiley (Pandora) Hongkai Zhang (Pandora) Presenter: Ali Goli Discussant: Avi Goldfarb (University of Toronto) |
2:15 – 3:15 p.m. | Session 2
Pricing Frictions and Platform Remedies: The Case of AirbnbYufeng Huang (Rochester)Presenter: Yufeng Huang Discussant: Olivia Natan (University of California Berkeley) |
3:15 – 3:30 p.m. | Break (Refreshments available) |
3:30 – 4:30 p.m. | Session 3
Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tvAndrey Simonov (Columbia)Raluca Ursu (NYU) Carolina Zheng (Columbia) Presenter: Andrey Simonov Discussant: Yulia Nevskaya (Washington University in St. Louis) |
4:30 – 5:30 p.m. | Session 4
Customer Retention Under Imperfect InformationYewon Kim (Stanford)Presenter: Yewon Kim Discussant: Tulin Erdem (New York University) |
6:00 – 7:00 p.m. | Reception |
7:00 – 9:00 p.m. | Conference Dinner |
8:30 – 9:30 a.m. | Session 5
Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer IndustryJoonhwi Joo (UTD)Bart Bronnenberg (Tilburg) JP Dube (Chicago Booth) Presenter: Joonhwi Joo Discussant: Maria Ana Vitorino (INSEAD) |
9:30 – 10:30 a.m. | Session 6
Algorithmic Pricing and Competition: Empirical Evidence from the German Retail Gasoline MarketDaniel Ershov (Toulouse)Stephanie Assad (Queen's U) Rob Clark (Queen's U) Lei Xu (Bank of Canada) Presenter: Daniel Ershov Discussant: Kanishka Misra (University of California San Diego) |
10:30 – 11:00 a.m. | Break (Refreshments available) |
11:00 a.m. – 12:00 p.m. | Session 7
A/B ContractsGeorge Georgiadis (Northwestern)Michael Powell (Northwestern) Presenter: George Georgiadis Discussant: Doug Chung (Harvard University) |
12:00 – 1:00 p.m. | Lunch (Box lunches available) |
1:00 – 1:30 p.m |
Wittink Award Presentation and QME UpdateNavdeep Sahni (Chair)Brad Shapiro Raph Thomadsen |
1:30 – 2:30 p.m. | Session 8
Price Discrimination in International Airline MarketsGaurab Aryal (U of Virginia)Charles Murray (Boston College) Jonathan Williams(UNC) Presenter: Gaurab Aryal Discussant: Andrew Sweeting (University of Maryland) |
2:30 – 3:00 p.m. | Break (Refreshments available) |
3:00 – 4:00 p.m. | Session 9
One Size Fits All? The Value of Standardized Retail ChainsBenjamin Klopack (Texas A&M)Presenter: Benjamin Klopack Discussant: Brett Hollenbeck (University of California Los Angeles |
4:00 – 5:00 p.m. | Session 10
Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy ExperimentZhenling Jiang (Wharton)Max Wei (USC) Tat Chan (Wash U) Naser Hamdi (Equifax) Presenter: Max Wei Discussant: Yesim Orhun (University of Michigan) |