New Vice Chairs Advance UCLA Anderson’s Strategic Plan

UCLA Anderson recently announced that Professor of Management and Organizations Margaret Shih, the Neil Jacoby Chair in Management, has been appointed faculty department chair, succeeding Professor of Marketing Sanjay Sood. With that transition come two additional developments the school is excited to introduce.

Elisa Long, Professor of Decisions, Operations and Technology Management, has accepted a newly established vice chair position that will focus on Anderson’s ambitious strategic plan to enhance and update teaching and curriculum. Long’s main objective will be to continue building a curriculum that includes foundational business courses and brings more cutting-edge material and methods into the classroom. Her new role as vice chair builds on the leadership she demonstrated as a core member of the school’s Strategic Planning Committee, and her contribution will allow Senior Associate Dean Sanford DeVoe to spend more time on strategic issues facing our MBA programs.

This year marks Long’s 10-year anniversary at Anderson. Throughout her tenure, she has earned recognition and awards for excellence in research, teaching and service. Her research integrates epidemiological modeling, economic analysis and decision making under uncertainty, with the aim of assessing the value of health interventions to help policymakers allocate limited resources most effectively. She was named one of Poets & Quants’ 2017 Forty Under Forty Professors and is the only Anderson professor to win two cars on The Price is Right!

UCLA Anderson also announces that Dominique “Mike” Hanssens, Distinguished Research Professor of Marketing, will be serving as faculty vice chair. He succeeds Professor of Operations Management and Sustainability Charles Corbett, the IBM Chair in Management, and will focus on providing administrative support for faculty hiring, advancement and promotions.

Hanssens brings extensive experience and statesmanship to the vice chair role. From 1988 to 1990, he served as faculty chair and has also served as associate dean of academic affairs and strategic planning, as faculty director of the UCLA-Adolfo Ibáñez EMBA program and as Anderson’s Marketing area chair. After retiring in October 2015, he was recalled to work as director of the UCLA Anderson Morrison Center for Marketing and Data Analytics. In addition, he has served as executive director of the Marketing Science Institute in Cambridge, Massachusetts.

Hanssens is a world-renowned scholar and teacher. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time series analysis.

The UCLA Anderson community looks forward to these transitions in leadership as we advance our new strategic plan, at the center of which is developing the capabilities of transformative leaders.