Portrait image for Margaret Shih

Margaret Shih

Department Chair and Deputy Dean of Academic Affairs, Neil Jacoby Chair in Management; Professor of Management and Organizations
"Subconscious associations affect how we perceive and navigate our social world."
Areas of Expertise:
  • Diversity
  • Decision-Making
  • Consumer Behavior
  • Culture
  • Leadership
  • Organizational Commitment
  • Stereotyping


Margaret Shih is the associate vice chancellor, BruinX, in the UCLA Office of Diversity, Equity and Inclusion, Neil H. Jacoby Chair in Management, and professor of Management and Organizations at UCLA Anderson. She served as senior associate dean of FEMBA and full-time MBA programs at Anderson from 2014 to 2018. Her research focuses on the effects of diversity in organizations. In particular, she focuses on social identity and the psychological effects of stereotypes, prejudice, discrimination and stigma in organizations.

Prior to joining the faculty at Anderson, Shih served on the faculty at the University of Michigan for eight years, and also worked at the RAND Corporation. She serves on the executive committee for the International Society for Self and Identity and is a consulting editor for the Journal of Personality and Social Psychology and Personality and Social Psychology Bulletin. She was also an editor for the special issue of the Journal of Social Issues. She has received fellowships and grants from the National Science Foundation, National Institute of Mental Health, Social Sciences and Humanities Research Council of Canada, John Templeton Foundation and the Robert Wood Johnson Foundation.

Teaching Focus

- Human Resources and Organizational Behavior

- Leadership Foundations

- Individual and Interpersonal Processes in Organizations


Ph.D. Social Psychology, Harvard University

M.A. Social Psychology, Harvard University

B.A. Psychology, with honors, Stanford University

Published Papers

Everly, B.A., Unzueta, M.M. & Shih, M.J. (2015). Can gay identity provide a boost in the hiring process? Maybe if the boss is female. Journal of Business and Psychology.

Shih, M., Wout, D.A. & Hambarchyan, M. (2015). Predicting performance outcomes from the manner of stereotype activation and stereotype content. Asian American Journal of Psychology.

Shih, M. & Pittinsky, T.L. (2015). Reflections on positive stereotypes research and on replications: Commentary and rejoinder on Gibson, Losee and Vitiello (2014) and Moon and Roeder (2014). Social Psychology.

Shih, M., & Young, M.J (2015). Identity management strategies in workplaces with colorblind diversity policies. In Neville, H.A., Gallardo, M.E., and Sue, D.W. (Eds). The Myth of Racial Colorblindness:Manifestations, Dynamic and Impacts. Washington, D.C: American Psychological Association.

Shih, M., & Young, M.J. (2015). Identity management strategies in colorblind workplaces. In Neville, H.A., Gallardo, M.E., and Sue, D.W. (eds.). What Does it Mean to be Color-Blind? Manifestation, Dynamics and Impact.Washington, D.C: American Psychological Association.

Shih, M. Wout, D.A., & Hambarchyan, M. (2015). Predicting performance outcomes from the manner of stereotype activation and stereotype content. Asian American Journal of Psychology,

Sanchez, D.T., Shih, M. & Wilton, L. (2014). Exploring the identity autonomy perspective: An integrative review of the minority experience for multicultural and multiracial individuals. In Benet Martinez, V. & Hong Y.Y. (eds.), Handbook of Multicultural IdentityOxford University Press..

Chen, Y., Lin, S.X., Liu, T.X. & Shih, M.. (2014). Which Hat to Wear? Impact of Natural Identities on Coordination and Cooperation. Games and Economic Behavior84, 58-86.

Shih, M., Young, M. & Bucher, A. (2013). Working to reduce stigma: Identity Management Strategies in Organizational Contexts. American Psychologist68, 145-157.

Ho, G., Shih, M. & Walters, D. (2012). Labels & Leaders: The influence of framing on emergent leadership behaviors. Leadership Quarterly23, 943-952.

Shih, M., Gee, G. & Akutsu, P.. (2012). Introduction to the special issue on culture, context and mental health. Asian American Journal of Psychology3, 131-132.

Stotzer, R & Shih, M.. (2012). The relationship between masculinity and homophobia in factors associated with violence against gay men. Psychology of Men and Masculinity13(2), 136-142.

Everly, B., Shih, M. & Ho, G.C.. (2012). Don't Ask, Don't Tell? The effects of disclosure on partners performance?. Journal of Experimental Social Psychology48, 407-410.

Shih, M., Pittinsky, T.L. & Ho, G. C.. (2011). Stereotype Boost: Positive Outcomes from the Activation of Positive Stereotypes. Stereotype Threat: Theory, Process and ApplicationOxford University Press.

Gee, G., Shih, M., & Akutsu, P.. (2010). Culture and Mental Health: Risk, Prevention and Treatment in Asian Americans. AAPI NEXUS8, 1-10.

Shih, M., Sanchez, D. T., & Ho, G. C.. (2010). Costs and Benefits of Switching Among Multiple Social Identities. Crisp, R. (Ed). The Psychology of Social and Cultural DiversityBlackwell.

Shih, M., Wang, E., Trahan, A., & Stotzer, B.. (2009). Perspective Taking: Reducing prejudice towards general outgroups and specific individuals. Group Processes and Intergroup Relations12(5), 565-577.

Sanchez, D. T., Shih, M., & Garcia, J.. (2009). Juggling multiple racial identities: Malleable racial identification and psychological well-being. Cultural Diversity and Ethnic Minority Psychology15, 243-254.

Wout, D., Shih, M., Jackson, J. S., & Sellers, R. M.. (2009). Targets as perceivers: The influence of social perception on stereotype threat. Journal of Personality and Social Psychology96, 349-362.

Bonam, C. & Shih, M.. (2009). Interracial Comforts: Exploring multiracial individuals openness to intimate interracial relationships. Journal of Social Issues: Special Issues: The Landscape of Multiraical Experiences65, 87-103.

Shih, M., & Sanchez, D.. (2009). When race becomes complex: Towards understanding multiracial identity and experiences.. Journal of Social Issues: Special Issue: The Landscape of Multiracial Experiences65, 1-11.



2017 La Force Award for Leadership

2017 Niedorf Decade Teaching Award

2011 Fulbright Award

2006 Literature, Sciences and Arts Class of 1934 Memorial Teaching Award, University of Michigan

2006 Literature, Sciences and Arts Award for Educational Excellence, University of Michigan

2005 Outstanding Scholar Honor, National Science Council, Taiwan

2003 Martin E.P. Seligman Award for Outstanding Dissertation Research in Positive Psychology

1998-1999 Certificate of Distinction in Teaching, Derek Bok Center for Teaching and Learning, Harvard University



Stereotyping Can Enhance Performance

Study Shows ‘Don’t Ask Don’t Tell’ May Hurt Job Performance