Capstone Project

Here is where your skill and learning will culminate. The capstone project is your opportunity to apply the tools from the core curriculum to a real-world business challenge. UCLA Anderson offers a variety of capstone project options to satisfy this requirement.

Applied Management Research

We pioneered practical learning with the Applied Management Research program

UCLA Anderson launched the first MBA field study program 54 years ago. The AMR program has worked with over 5,000 clients, including Fortune 500 companies, nonprofits, microfinance institutions and startups. You’ll work with a team of peers on a two-quarter project that will solve an organization’s key business problem, while expanding your professional network and experience working in a new field, and inviting you to explore your career options. The AMR program takes place during fall and winter quarters of the second year.

Ballard Metcalfe (’19), Ariel Wang (’19), and Cris Erdtsieck (’19) analyzed how a Peruvian non-profit organization could maximize revenues and lower transaction costs while increasing client satisfaction and engagement.

Global Reach of AMR Projects in 2019–2020

Bermuda • Chile • China • Colombia • Ecuador
India • Indonesia • Japan • Kenya • Netherlands
Pakistan • Peru • South Africa • United Kingdom

Project Industries

Below is a sample of the industries AMR projects encompass:
Health Care
Real Estate
Entertainment and Sports
(Food, Wine and Travel)

Student Impressions of AMR

Devising a Marketing Strategy for Customer Acquisition and engagement in Kenya
A Strategy to Brand Los Angeles — UCLA Anderson’s Consulting Team
Exploring Gender Diversity in Management Roles and Increasing Business Leaders Engagement

From The Blog


Sustaining Effective NCD Screen in a South Africa community Requires an Ecosystem of Strategic Partners

Improving the Quality of Sustainable Coffee Production in San Martín, Peru

Prestigious Awards for UCLA Anderson Class of 2017 Field Study Teams


Business Creation Program

With BCP, entrepreneurs will launch their companies while still in school. You’ll take two prerequisite courses to prepare your business plans, work with teams made up of fellow students and apply to BCP during your first year. Selected projects will span two academic quarters during the second year (either during fall and winter, or winter and spring). You’ll have the opportunity to formulate strategies for the sales, marketing, operations, finance, accounting and management departments, develop and test hypotheses, and conduct effective research that leads to a strategic business or implementation plan for your startup.

BCP Team KPOP Foods (clockwise from top left): Alex Kim (’17), Ryan Kennelly (’17), Mike Kim (’17), Theo Lee (’17), Erica Suk (’17).

BCP Stats

Since its pilot project with two students and one team in 2004, close to 1,900 students have participated in the BCP Program. In the academic year 2021-22, roughly 350 students participated across the MBA programs, including 190+ students from the Full-Time MBA Program.

BCP Success Stories


BodySpec (Class of 2014)

BodySpec provides individualized information to health-conscious individuals. We offer full-body scans utilizing dual-energy x-ray absorptiometry (DXA) scanning technology.

SmartestK12 (Class of 2014)

To help teachers better understand their students, SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data that allows teachers, parents and school administrators to track each child’s learning in real time and take actions to ensure academic growth.

Sportifik (Class of 2014)

Sportifik is a web- and mobile-based league management platform that engages college students in recreational activities. Adopted by over 25 universities across the country, including UCLA, Stanford and UC Berkeley, Sportifik empowers university recreation programs with the ability to effectively coordinate sports leagues and tournaments and engage students in healthy and active lifestyles.

From The Blog


Student entrepreneur taps into UCLA resources to 'grow' his news website

No Guesswork, No Guilt: Goodbye Hangry, Hello officebites

Two women at a photoshoot

AMR: Business Creation Option (BCP) Spotlight on GOshopping

BCP Mentors

Jeffrey Cohen
“I truly believe that the Anderson BCP program is a fantastic educational tool that gives students a level of real-world experience typically gained only after years of trial and error. It also serves as an opportunity to obtain a realistic head start on a viable business opportunity with the benefit of unparalleled resources.”

Internet, Business and Intellectual Property Attorney
Cohen Business Law Group

Chang Xu
“We are great supporters of the early-stage tech ecosystem in greater L.A. and I’m always excited to see student startups at UCLA. Our motto: #LongLA.”

Upfront Ventures

Sarah Ferguson Chambless
"Mentoring BCP teams provides me with an opportunity to pay it forward by helping start-ups proactively address potential legal issues. This is highly rewarding!"

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