Real-time Market Insights, Sophisticated Analysis, Actionable Reccomendations
The team develops an investment-grade strategic plan that includes comprehensive competitive analysis, market pricing and specific market launch strategies. To help you achieve your goals, the team begins by completing extensive secondary research. Then the team will attend a handful of relevant trade shows and/or conferences to perform primary market research. Along with detailed financial projections, GAP plans provide actionable marketing and operational and strategic recommendations.
By leveraging the knowledge of a diverse team of MBA candidates and their highly experienced faculty advisor, GAP companies can vastly expand their understanding of target markets. GAP companies benefit from over 125 primary research interviews conducted on their behalf with potential customers, competitors and industry experts.
The project culminates with a formal, investment-quality presentation to a panel of three expert judges. Each team presents detailed, actionable recommendations for how to proceed. In addition, each team provides a detailed financial forecast to support the recommendations.