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UCLA Anderson center for management in enterprise, media, entertainment & sports
 

We Prepare the Next Generation of Industry Leaders

 

The Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) provides students with the world-class academic resources and network that are essential to manage and thrive in increasingly complex industries.

A Partnership to Champion Diversity in Entertainment

UCLA Anderson’s Center for MEMES partners with Howard University to address a persistent challenge for the industry

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Real Deal

UCLA Anderson and Escuela Universitaria Real Madrid Universidad Europea Announce Partnership to build a culture of excellence in the business of sports and entertainment

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Monetizing the Global Audience

The global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models

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MEMES Webinars & Podcasts

 

Creating a Safe Environment to Compete

UCLA Bruins Athletics Director Martin Jarmond

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MEMES Conversation with Ryan Bishara (LAFC)

Ryan Bishara, SVP of Business & Data Strategy at LAFC discusses navigating a career in the sports business amidst Covid-19

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MEMES Conversation with Disney

Walt Disney Studio's Music Supervisor, Brian Vickers & Disney Concept Animation Artist, Nak Yong Choi discuss their career paths

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MEMES Webinar Conversation with Co-Founder & CEO of Magnus Media, Michel Vega

The incredible growth of Latin music and how COVID impacted the music industry

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MEMES Webinar Conversation with Founder & CEO of PACE PR, Annie Scranton

How you can grow your career in the television industry

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AfroFuturism

Combining world-building (and often elements of sci-fi, fantasy, or historical fiction) with uniquely African and African-American themes

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Communications During Crisis

A Conversation with Matthew Hiltzik, President & CEO, Hiltzik Strategies

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Reporting the COVID-19 Crisis

CNN Host, S.E. Cupp Unfiltered – Cupp discusses the important of journalism during a time of crisis

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Marketing the NHL During COVID

Heidi Browning, Chief Marketing Officer, National Hockey League discusses how her team is reaching out to the next generation of fans

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The Business of Baseball

Arielle Moyal, Director of Baseball Marketing, REP 1 and Alex Vesia, Pitcher, Miami Marlins discuss the business of baseball and how to maximize a player’s value

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How the Center for MEMES Works

 

As the leading center for business thought leadership in media, entertainment & sports, MEMES provides the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment.

How it works

 

We Host Hollywood's Heaviest Hitters

 

Hear celebrities in film, sports, music and media share insights and perspective on the current opportunities and challenges impacting the entertainment, sports and tech.

 

A-List Guest Speakers

 
 

Industry Game Changers

 
Events
 

What MEMES Offers

 

Academic Excellence

A unique teaching model that partners world-class faculty and leading industry executives to deliver a wide range of courses that bridge academic theory and practical application. Students have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

Unparalleled Access

UCLA Anderson is at the epicenter of media, entertainment, sports and digital technology. From the classroom to conferences and beyond, we offer access to the companies, executives, and thought leaders that are shaping the future of the industry.

Thought Leadership

UCLA Anderson's faculty leads the charge on impactful research, cutting-edge courses and innovative programming, focusing on new ideas for how the industry can solve today's business challenges.



Alumni Network

Students have access to a diverse network of alumni who are calling the shots in media, entertainment & sports. Anderson Alumni are dedicated to the development of student knowledge and career success.



 

World-Class Academics

 

UCLA Anderson is the first top-tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world-class faculty and leading industry executives provide students a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.

Entertainment Marketing

Co-taught by Professor Sanjay Sood and Arthur Cohen, former executive at Paramount Motion Pictures Group

There's No Business Without Digital

Course taught by Peter Guber, Chairman & CEO of Mandalay Entertainment.

View Memes Curriculum
 

Future Industry Leaders

 

UCLA Anderson media, entertainment, and sports students have unparalleled access to powerhouse companies and a diverse industry network. Additionally, students benefit from a range of clubs and specialized programs, exclusive to the school. Because of these comprehensive offerings, students leave Anderson well prepared to thrive in a dynamic and changing industry.

View Student Experience
 

Powerhouse Alumni

 

Susan Wojcicki ('98)

CEO, YouTube
UCLA Anderson School of Management Board of Visitors

Erika Green Swafford (’99)

Erika Green Swafford (’99)

Award-Winning TV Writer and Producer

Mike Hopkins ('01)

SVP for Prime Video & Amazon Studios

Meet Anderson Alumni