Dustin Goot (’12), Head of Creator Solutions, TikTok

Dustin Goot is Head of Creator Solutions at TikTok, where he oversees programs to foster successful collaborations between brands and agencies and TikTok creators. Previously, Goot led influencer marketing teams at ZEFR and Fullscreen. He has managed the development of software-based creator discovery tools; scaled operations teams to support creator-driven marketing services; and developed a variety of first-to-market, creator-led brand solutions. He has directed strategy and execution for hundreds of cross-platform influencer campaigns for clients including Coca-Cola, Samsung, Honda, Conagra, 20th Century Fox and Taco Bell. Goot received his MBA from Anderson in 2012.